Jewelry Road For Laid Off Women Workers
A laid off female worker wandered on the edge of existence, but now he has become a jewellery designer with excellent skills, and runs a jewelry studio famous for jewelry in Shanghai. How did she embark on the path of entrepreneurship? How did she accomplish such a big role reversal?
On the Anshun road jewelry studio, reporters met the legend of the Shanghai jewelry industry.
Chen Lan
。
Chen Lan admitted that in 1996, when he was laid off, he really hesitated for a long time. But later he figured out that Shanghai was a city full of opportunities. Unemployment might give itself more room for development.
Chen Lan, who once made jewelry sales, naturally thought of this familiar business when he first started business, so he opened a jewelry management company with his friends.
But being a salesperson and being a boss is two different things. With some indistinct debts and endless internal conflicts, the company closes soon.
Chen Lan encountered a more difficult life than laid-off, but she did not give up. She firmly believed that the jewelry industry was an undeveloped venture gold mine.
Therefore, Chen Lan's second venture still chose the jewelry industry, starting from a 10 thousand yuan liquidity, from a small front.
At the beginning, due to the shortage of funds, Chen Lan's entrepreneurial path was still very difficult. She stubbornly insisted on her persistence.
At the beginning of 2001, things changed. Chen Lan's dedication and sincerity moved a famous jewelry company in Hongkong, which specializes in high-end emerald. She got the right to sell the precious stone grade emerald of the company. The company also made an exception to the checkout method that first supplied and then paid.
Chen Lan did not lose sight of that. Sales of "Emerald" reached hundreds of thousands of yuan in that year, and was far ahead of the similar market in Shanghai.
After nearly two years of cooperation, Chen Lanping's own strength has gained the right to sell the product in East China market, and the scale of business is growing.
Although she could live without worries, Chen Lan did not give up her exploration of the jewellery market. She thought the market was very large, and what she did was just a drop in the ocean.
At one time, a supplier complained to Chen Lan that the "post processing" level of domestic designers was not high enough, which led to the fact that some of the fine products were virtually untouched in the market.
This led Chen Lan to find a new field of entrepreneurship. After several days and nights of continuous fighting, she designed a unique frame for the special shape of the ring. After the launch, she attracted a group of consumers pursuing individuality. This success not only won the long-term proxy for Chen Lan, but also produced the "Cinderella" jewelry studio.
Although Chen Lan is a master of jewelry sales, he is a "layman" for jewelry design.
In order to get started as soon as possible, she
Day
Take part in the training course of gemstone certification qualification, and watch the TV direct sale programs in jewellery in the evenings, try to draw the essence of jewelry design as much as possible, usually go to the library and store to collect various jewelry styles, or ask the instructor for all kinds of technical problems.
The diligence of Chen Lan has made his shop famous in the jewelry industry of Shanghai, and has won a large number of "repeat customers" because of the unique "five no" service standard. For those who are not familiar with jewelry and eager to buy, the two people who buy together but do not agree with each other, impulsive buyers, repeat customers who buy the same products, and customers who choose the jewellery that are not in line with their occupations, ages and stature, advise them not to buy.
In this regard, Chen Lan said: "business is the first thing to do.
In particular, jewelry business is expensive, but it is also necessary to really think about the customers. Only in this way can we really win customers.
Warning:...
For entrepreneurs who want to set foot in the jewelry design field, Chen Lan's experience is that innovation and skilled technology are most critical. If there is no such advantage, it is difficult to attract customers. Secondly, customer service must be personalized, such as establishing customer consumption files, providing long-term services to customers who purchase high-grade products, and according to customers' needs. Age This is the biggest difference between jewelry design and jewelry sales. Besides, honesty is the foundation of business. Only honesty can win customers' trust.
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