After 80 Girls Sweet Shop Business Experience

Two years ago, Hong Zhu, born in 1981, chose to make homemade in Ningbo.

After two years of work

Hong Zhu is a native of Jinhua. After graduating from University, he works in a hotel in Cixi.

Because Hong Zhu majored in hotel management in University, he was like a duck to water in the position of a western restaurant manager.

After two years of work, Hong Zhu moved his mind.

In the second half of 2006, Hong Zhu submitted his resignation to the hotel.

With the thought of distraction and search, Hong Zhu came to a friend's home in Guangzhou.

Friends set up a sweet shop in Guangzhou, the dessert shop has various kinds of sweets, and the decoration style is casual and casual. Customers and bosses are just like friends.

This scene let Hong Zhu start the idea of a sweet shop.

In fact, like most girls, Hong Zhu loved sweets from childhood, and the experience of working in a western restaurant gave her a chance to get in touch with desserts and ice cream.

Hong Zhu immediately returned to Ningbo to find a former female colleague.

After market research, they confidently decided to open a dessert shop somewhere in the downtown area where people concentrated.

Golden Week opens

In the early days, the rent was the largest investment. In order to save costs, they chose only 40 square meters of storefront.

Because 2 months later is the eleven golden week, it is a good time to promote the new store, so Hong Zhu and her partners keep on making progress.

From idea to dessert shop, and with site selection, shop decoration and purchase of equipment, Hong Zhu spent only 2 months, during which time they slept four to five hours a day.

Hong Zhu has a unique location for dessert shops, hoping to embody sweetness and privacy. Therefore, he has made great efforts in choosing tablecloths and tableware.

She set up an accessory in the shop.

Constantly improving the taste of products

Despite the "good start", the first time Hong Zhu still faces many pressures.

At first, the dessert shop's main product is the Cantonese style double skin milk, while the Cantonese double skin milk has a fishy smell. It needs a little ginger to dissolve it, which is quite different from the taste of Ningbo people.

Hong Zhu began to think about how to preserve the smell of milk on the basis of preserving the smell of milk.

After trying, she found that heating the milk first, refining the smell of milk, and then heating the double skin milk, can solve the problem of milk smell.

When the weather is cold, the business of the dessert shop will decline. Under the suggestion of friends, Hong Zhu tries to develop nourishing stew, which is welcomed by customers.

Hong Zhu gradually realized the importance of product innovation and began to pay attention to different combinations of desserts.

Under her constant attempts, desserts have reached over 50 varieties.

Since its opening two years ago, the dessert shop has a large number of loyal fans. The white-collar workers, lovers and high school students in nearby offices are relatively fixed.

Recently, Hong Zhu has opened 4 branches in Jiangdong, Haishu, Yuyao and Ningbo University.

Next, she wants to try to run the dessert brand across the industry and bring other industries into the dessert shop.

Experience

For the first time, a smaller shop can be selected and the pressure is relatively small.

The locations of dessert shops are best located near shopping malls, cinemas and offices.

It is not necessary to spend a lot of money on decorating the storefront. Customers are more concerned about the warmth of the environment and the taste, nutrition and hygiene of food.

At the same time, the dessert shop should pay attention to the purchase of personalized dishes, so that customers can see the tableware feel strange.

All the industries concerned with food should pay attention to the tastes of customers. The best way to attract repeat customers is to have their own special flavor and create new flavors in a timely manner.