Zhong Hanqiang: From Hydropower Workers To Hundreds Of Millions Of Dollars
Zhong Hanqiang, chief executive officer of Hongkong Yankee Group Limited and New Metropolis Hotel Group, was named honorary citizen of Dongguan in 2001. He revealed his entrepreneurial experience. He exclaimed from scratch. When he was 13 years old, he looked for a job. He borrowed 4 yuan fare from his neighbor and started contacting the restaurant industry when he was a water electrician. Later he went to the mainland to fight for real estate.
Business philosophy: people without me, someone with me.
Although he emphasized that his decision has been hung up for a long time because of his "courage".
In fact, courage and strategy are his magic weapons in business.
Once he made a decision, he dared to take risks and carefully analyze the potential of investment.
When there is no time, do what I have.
Sometimes I do well in others.
When people are superior, he achieves differential competition.
"In Zhangmutou, I earned my first pot of gold, and also the first Hongkong people to really develop real estate here."
This person is Zhong Hanqiang: a Hongkong businessman who relies on 4 yuan in Hongkong for small savings and then goes to Zhangmutou to develop real estate.
Thanks to the ingenious demand for Hong Kong people to buy houses elsewhere, he ignited the fire of Zhangmu real estate development, and his success soon attracted the influx of thirty or forty real estate enterprises.
With the upsurge of buying houses in Hongkong, Zhangmu's reputation as "small Hongkong" has spread like wildfire.
Working life: borrow 4 yuan fare to apply for water electrician
Zhong Han Qiang, 55, is sitting in the New Metropolis Hotel with the smell of burning goose in deep well. He plans to open another 5 star hotel in Dongguan two years later.
Now he is the chief executive officer of Hongkong Yankee Group Limited and the New Metropolis Hotel Group, and owns several star rated hotels and real estate projects.
"I am not born with a golden key."
Zhong Hanqiang has no boss.
At the age of 13, after graduating from primary school, poor mothers were unable to send him to school again.
"I read" the newspaper "that recruit hydropower apprentice.
But from the new territories to Kowloon needed 4 yuan fare, I borrowed 4 yuan from my neighbor and went out to fight.
Learning a technology is the wisest choice for him at that time.
After all, rotten cotton is not warm but it will not freeze to death.
"At that time, if I had work done in the middle of the night, I would do anything without any reward."
Zhong Hanqiang said that after 4 years of hard work, he went out and worked alone and became a self-employed person.
The project is single day more than a day.
Small workshops also become famous among their peers.
In 80s, Hongkong's economy took off and the catering industry developed. He also made some works for some restaurants.
The prosperous hydropower project business did not obscured his vision.
At that time, some friends suggested that he should join a restaurant to participate in the bonus.
He calculates, "everyone can get 3 points."
In this way, his tentacles extended to the catering industry.
In 1986, he invested in a restaurant, and business grew slowly and began to have small capital.
However, at that time, there was no special dish in his restaurant.
To this end, after careful study with his friends, he produced a signature dish: deep well burning goose.
Because of its unique flavor, hotels are becoming more and more prosperous.
Turning to the mainland: sprouting camphor wood for real estate
He didn't stop his steps when he had small money, and he had the idea of investing again.
This time, what he wants to do is real estate business, and the place he chooses is actually a small town in Dongguan -- Zhangmutou.
You know, the Zhangmutou town at that time was synonymous with imprisonment in the eyes of the people of Hongkong.
Because before 60s and 70s twentieth Century, many Dongguan people fled to Hongkong to make a living, causing several large-scale escapes from Hong Kong.
In fact, in those days, Dongguan's villagers fled the port and failed to be arrested. The first stop was camphor wood.
Therefore, many people in Hongkong smell of camphor wood and are frightened.
"At that time, there were no decent roads and even no good hotels."
Zhong Hanqiang recalls.
What opportunities can there be in such a place? Zhong Han Qiang laughs at the fact that he was only "brave at heart and brave".
However, his courage is not blind and bold. He still has his own thinking and judgement: "Zhangmu head is 66 square kilometers, with many mountains, and factories do not have a climate."
But what's important is that Zhangmu head is a big station on Guang Kun line. It is very convenient to come from Hongkong.
I think the railway area will generally prosper.
These are the most basic ideas, familiar with hydropower projects, only to the real estate projects have carried out the maintenance of water and electricity, he resolutely decided in camphor.
wood
For real estate.
First estate: "build a tall building by painting the gourd"
This decision is not easy.
Although he was in the prime of life, he had not much money left in his hands, and all his investment was funded by his friends.
"In Hongkong, I am nobody."
He admits that the pressure is not small: "when 100 people went to invest in the mainland, only two or three actually succeeded."
But when he set foot on the land of Zhangmu head, he still felt a rush.
"At that time, the town leaders made a plot of 1800 yuan / square meter in the center of the city.
At that time, it felt very cheap. The second day horse decided to build the upper level.
This time was in 1992, in Zhangmutou dilapidated canteen, he signed the first real estate contract with the Secretary of Zhangmu head.
Before he was excited, he was waken up by his friend's cold water.
"Building a tall building in such a desolate place?" joking, even the road did not pass.
More importantly, "water supply and power supply has not been solved at that time, and the water supply to high-rise buildings can not be supplied."
The next day, he accepted the proposal to return to camphor wood immediately, and discussed with the town leaders for a piece of land to rebuild the multi-storey residential building.
The location is near the railway station, though it is not so good, but it is cheaper, 300 yuan / square meter.
Buying land is not a smooth sailing.
Because he knows nothing about real estate, and has nothing to do with plot ratio and greening area.
concept
The construction team did not know how to find it.
What kind of house do we build? We have no idea at all.
It is clever that I found that the small apartment house in Sha Tau Kok is very popular with Hongkong people, and they take their model directly and follow the model. "
Many of his first contacts with real estate were copied by others.
The first pot of gold: 40 million invested 1 hundred million.
The house was built and where was the buyer? At that time, many Hongkong people had already had the custom of buying holiday houses in the mainland.
"For example, houses in Zhuhai and Zhongshan are very popular."
Smart Zhong Hanqiang saw the key: to go to Zhuhai and Zhongshan, to take a boat, to catch a strong wind, to stop a boat, and to pass.
The traffic is inconvenient.
And to Zhangmutou, land pportation, railway operation, many times, short time, the road is near.
After a lot of thinking, Zhong Han Qiang made an attractive advertisement.
Among them, the most provocative is in Zhangmutou buying holiday room can rain or shine through railway travel, avoid the inconvenience of taking a boat.
Advertisements can not impress Hongkong people.
"When the first houses are promoted, I will give up profits.
About 200000 yuan a house, Shoufu 1 into 7.
At that time, the price of 200 thousand yuan could not be bought in a kitchen in Hongkong.
Many houses in Hongkong are so popular that houses that are cheap and long lasting.
The property he built was 7 storeys high, with 4 staircases of 1 staircases.
"545 suites will soon be subscribed.
Originally planned to invest in about 10000000, only about 8000000 yuan will be enough.
Collect money
"
Zhong Hanqiang said that he invested about 40000000 in real estate for the first time, and even earned one hundred million.
In this way, he lit the first fire of Zhangmutou real estate.
He admits that two or three people before him signed the real estate contract with Zhangmutou, but he was the first one to develop it.
"In Zhangmutou, I really earned my first pot of gold."
Zhong Hanqiang said.
A single spark can start a prairie fire.
The fire quickly brought in thirty or forty real estate companies.
Facing the advance of peers, Zhong Han Qiang not only thought of competition, but also thought of cooperation.
Led by him, Zhangmu head opened the first place in Dongguan, and set up the Hongkong chamber of Commerce of Zhangmutou real estate developer to discuss the "cake" of big Zhangmu real estate.
Another way: to open a hotel deep well to burn goose as a weapon
After 1993, the state began to macro control.
At this time, everyone is still fighting for real estate, and he has set aside another cloud to find another way -- the hotel industry.
In 1995, Zhangmu head became the back garden of Hongkong, attracting more than ten million Hongkong people to come to consumption, and the infrastructure here gradually improved.
"So many people are playing, they must find something tasty and fun."
He decided to build a hotel to meet the market.
But when thought came out, friends objected.
At that time, Zhangmutou already had a large hotel, the boss was local, business was booming.
Another hotel, why compete with others?
But Zhong Hanqiang, "I have decided", was hard hit by one hundred million when he was still in doubt. The New Metropolis Hotel, with an area of 40000 square meters, was built.
In 1998, the hotel was officially opened.
When he opened the hotel, he finally gave away his secret weapon, the deep well roast goose.
"In Hongkong, roast goose is mostly frozen.
However, Hong Kong people love this dish very much.
In Zhangmu head, I have better conditions, using fresh goose to make raw materials, and matching my secret recipe.
As far as he expected, the deep well goose has attracted a lot of Hongkong people to consume.
Although the hotel market in Dongguan has been very competitive, he thinks there is still room for further development of a five star hotel. He disclosed that the specific timetable is within two years. As for whether or not he will set foot in the real estate of his old bank, he said that he has not yet had a chance to wait for the moment. He also stressed that due to the influence of the national macro adjustment, the time is not yet ripe. Even if it is to be built in the future, it is necessary to build a differentiated estate. If we blindly invest in ordinary property, we will not make money without paying attention to quality.
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