An Entrepreneurial Story Brought About By A Brilliant Idea.

In Tom Sachi's eyes, the juice bags that people throw away are not.

Sage, 28, President of earth circulation company, New Jersey, USA.

For this business wizard, it was these fantastic ideas that helped him to break away.

The earth recycling company, unlike other garbage collection companies, smashed, decomposed or made pulp, and then made other things. Instead, it collected all kinds of waste packaging and tried to make them "reborn".

For example, the yogurt bottle can be pformed into a flowerpot, and a snack bag can be made into a shower curtain.

There are as many as 200 kinds of products produced by 85 employees, and now they are sold through retail enterprises like Petco (big American pet store) and WAL-MART.

The company has a market value of US $7 million 400 thousand and has entered Mexico, Canada, the United Kingdom and Brazil. It is not comparable with the situation in 2002.

In those days, sage was a freshman at Princeton University. He joined Jon Bayer, a classmate, in an entrepreneurial competition. He planned to use earthworm excrement to make organic fertilizer.

Although they failed to win the game, they decided to go all the way.

The two men spent all their money, borrowed money from their relatives and friends, overdrew all their credit cards, and sent Robin Tate, a venture capital expert, to help them.

Because of lack of money for product packaging, sage and Bayer had to go to the streets and collect empty bottles in the recycling bin. They were almost caught in the police station (they didn't know it was illegal).

However, they had a windfall: they found that most of the abandoned empty bottles were of the same size, and the covers were almost universal.

That is to say, they can use the production line to quickly load products.

The goal is very clear: turning waste into products! Sage thinks he can quit school from Princeton University.

The first product of the earth circulation company is fertilizer.

They use the leftovers of large restaurants to raise earthworms, and store the excrement of earthworms in recycling bottles.

As a result, this cheap and environment-friendly green fertilizer quickly won the reputation in the market.

In 2004, home depot supermarket, home depot, began selling the fertilizer to its Canadian stores.

In 2007, Mr. sachet went to court with SAIC's small company, claiming that Huang Huang and green two color packaging patterns of earth circulation company were too similar to the brand packaging of Shi Ke, which misled consumers.

The earth circulation company immediately changed the packaging, but Sachi described the lawsuit as "an unprecedented good thing", because the media has reported the "small shrimp against whale", so that the earth circulation company has a big publicity effect, and its performance has more than doubled overnight.

The earth recycling company has grown rapidly since then, and has added new production lines.

Mobilize huge resource recovery teams to collect raw materials.

Another star product of the earth recycling company is a pencil bag made from fruit juice bags.

At first, Robin Tate, co founder of the company, heard that somewhere in Canada, 20 million recycled Capri sun juice bags were stored and pressed into piles of sticky and smelly garbage bricks waiting to be processed.

He got there and persuaded Canadian officials to give him the terrible rubbish.

"They think my brain is broken!" Robin said.

Later, he found Capri, a Kraft Corporation belonging to the sun, and explained the intention to several responsible persons.

The other side readily agreed with the good idea of resource regeneration.

Today, the warehouse of earth recycling company receives 2 million bags from resource recycling teams every week.

The members of the recycling team are from schools and non-profit organizations, and are sponsored by several bagged food companies.

The recycler can get two cents for each item he returns.

Alan Marisa, a teacher at Shalong primary school in Robbins Ville, New Jersey, mobilized students to organize a recycling team.

In just one year, the children collected 20 thousand fruit juice bags.

"On the surface, they made great efforts to earn 400 dollars," Marisa said. "But these activities can make them more aware of the importance of garbage collection.

We also bought a pencil bag made of juice bags for each child. "

There is no garbage in nature.

Sponsorship companies also benefit from this.

They can get five percent to seven percent of their sales as long as their products are successfully sold, but at the same time, they must donate part of their income to charity organizations.

Jeff Shakhli of Kraft Corporation said: "thanks to the efforts of our company, about 500 tons of garbage (equivalent to more than 100 million bags) have escaped the fate of entering the garbage dump, and we have contributed more than $250 thousand."

To the office of the earth recycling company, everything has experienced its own "second spring" (maybe the "third spring" and "fourth spring").

Where do these furniture come from? "Saqi said," garbage truck. "

He always emphasized that there was no garbage in nature.

The earth recycling company has to cooperate with many large companies for garbage collection and recycling, but these big companies are often regarded as "ecological enemies" by traditional environmentalists.

"But eighty percent of Americans are shopping in hypermarkets," Saqi said. "Because it is more cost-effective, this will not change. The problem is that those organic and green products are always more expensive.