To Do "Catch The Week" Business &Nbsp, Also Earn 3000 Per Month.

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Lei Ying's entrepreneurial inspiration comes from a painful experience with his son's haircut.

Lei Ying bought a special child hairdressing tool. The ends of the special tool are obtuse, made of softened steel, touching the baby's skin automatically, and turning freely to suit the baby's left and right wobble.

After buying the tools, she experimentation on her son.

Until the test results were more satisfactory, Lei Ying, with a sense of apprehension, released the news of "door-to-door haircut for children, charging 15 yuan" in several QQ groups who had local experiences in exchanging parenting experiences.

In fact, there are many child hairdresser services for the baby door-to-door haircut service, but these barbershops have a fixed charge for store, hydroelectricity, labor and so on. The charge for a haircut is usually 20 yuan or 25 yuan, but Lei Ying is a "commander of the bare pole". So from the beginning, she has more price advantages than other barbers.

For a long time, we were familiar with other mothers in the QQ group, and so after the release of Lei Ying's information, we successfully received several services.

Preferential prices, attentively service, humanized tools, coupled with word of mouth, Lei Ying's "Peng Ma hairdressing service" gradually has a relatively fixed number of customers.

Special items besides hairdressing

With more and more mothers' recognition of hairdressing service, Lei Ying also had a little trouble.

Although more than 70 businesses can be collected every month, there is not much profit in the cost of 15 yuan.

One day, when Lei had shaved her baby after a full moon, her mother asked, "have you provided the production of fetal products?" Lei Ying's eyes were bright, while the fetal hair souvenirs were not fresh, but the demand of mothers was still a huge market, and they could provide this service at the same time as hairdressing, so as to widen the profit channel.

She quickly contacted several manufacturers of fetal hair souvenirs on the Internet. After comparing the products, she chose the best reputable company.

So, since then, once a new baby gets a haircut, Lei Ying always recommends hair products for new mothers.

She also deliberately engraved her name and birth date on her hair products, and won praise from her mothers.

The successful launch of fetal hair souvenirs has made Lei Ying gradually realize that as long as around the age of 0~1, the needs of babies and mothers will continue.

Therefore, Lei Ying also introduced some baby clothes and wooden toys.

She said that these costumes and toys are also different from ordinary businesses, because these are the experiences of her mother.

But the increase of these additional items also makes Lei Ying urgently need new ways of promotion.

Many people know that now the 80's parents are network enthusiasts. Promotion in the right forum can get twice the result with half the effort, but the key is to find the right forum and identify the propaganda positions.

Under the advice of a mother, Lei Ying's eyes went to the mother's net in Chongqing. This is the largest forum on mother to child communication in Chongqing, which has been rising since 2008.

Gradually clear service chain

Every time hairdressing service, Lei Ying is regarded as the best time to communicate with her mothers. She can observe and understand the needs of mothers and babies, and constantly explore new business projects.

Since February of this year, Lei Ying has started a new business -- renting the "grasping the week" props.

In traditional Chinese culture, there is a tradition of "grasping the week" for children. It means to get a good head and give the good future to their children.

But Lei Ying understands that, because most families only know this concept, they can not operate correctly, and without props, there are often regrets.

In addition, no business has been launched in Chongqing.

Lei Ying bought the "grasping the week" props from the Internet with a try, and publicized the "grasping the week" props at the forum, charging 30 yuan at a time, and delivering them to the door.

For this reason, she learned a lot about the traditional knowledge of "grasping the week", and designed and produced a special weekly commemorative card, writing the articles and meanings of the children's weeks, and commemorating their parents.

In order to be able to better promote the promotion, Lei Ying specially in a mother net second-hand exchange activities, with 10 yuan at the price of the baby to try to catch.

As a result, although many babies are over the age of catching up, they are so interested in their originality that they are willing to let their children try.

On the same day, about 50 children took part in the activity.

The event was a great success. Not only did it win more and better reputation in the forum, but the most important thing was to spread the message of "Zhou Zhou le", which was first sent to Chongqing.

Many new fathers, new mothers through various inquiries, to find "Peng Ma" door-to-door to provide "catch the week" service.

In the first month of running the project, Lei Ying successfully refunded the investment.

"At present, the shop mainly relies on hairdressing and" Zhou Zhou le "to make profits, and the monthly income is about 3000 yuan.

We are going to enter another set of equipment to catch Zhou Yue and expand more business.

Lei Ying said with a smile.

For the future, she is full of confidence: "I will not only carry out the current business, but also provide more projects and more intimate services according to the needs of parents and children. For example, I am going to combine the baby photography with the" Zhou le "in the near future, and keep the baby's grasping moment as an eternal memory.