The Law Of Fast Fish

John Chambers, former president of CISCO in the United States, once pointed out that modern competition is "not a big fish to eat small fish, but a fast food", this is the so-called fast fish law.

In the fierce

Fast means a forward-looking strategic vision.

First of all, behind the fast is actually a strategic vision for a company or manager to visionary and discern the future. It is a manifestation of strategic vision rather than a simple executive power.

A successful enterprise or successful strategic decision must have been carefully considered and discussed. The key lies in its long-term foresight.

Only the managers and decision makers of enterprises have a deep insight into the business environment and market opportunities. Before others see the trend and change in the future, they can make quick response and seize the opportunity.

Starting from the start of the business unit system in 1997, the household air conditioner started to enter the small household appliance industry. It is precisely because of this forward-looking strategic vision that after more than ten years of ploughing and early losses, the United States has become one of the leading brands in the small household appliance industry, and has become a successful example of the large scale household appliance market.

Therefore, sooner or later, it is not the quicker action, but the advance of vision.

Fast means flexible and keen market intuition.

Fast means that business operators are always close to the market, and they can feel the market trend at all times.

This is what I mentioned before in my previous blog "flat management, rich and thrifty and open QQ car". Business managers have to maintain the zero distance between the market and the market just like driving a QQ car.

Only in this way can we make a quick and flexible response to market changes so as to respond to changes in consumers' and customers' needs in an instant and thus remain invincible.

Lack of keen market intuition, and no sensitive business sense of smell will be like a stock trader who knows what is going on, but the market style has been pformed, but it will not be enough to throw the stock that has fallen so much that it will become a deep hang up.

Fast means a sense of crisis on thin ice.

The modern business environment is changing rapidly. The advantages of an enterprise can easily be pformed into the inferior position of an enterprise quickly. Enterprises are faced with unexpected difficulties at all times. Only when the leaders of enterprises maintain a sense of crisis can they overcome difficulties and overcome difficulties.

A sense of crisis enables enterprises to deeply understand their shortcomings, recognize their weaknesses, and see others' strengths and weaknesses. Only in this way can they be cautious and thorough, so that they can cope with changes in the environment quickly and express their solutions.

Ma Yunceng said, "no matter how much resources you have, you will always think more strongly about your opponent."

It is for this reason that Ma can lead Alibaba and Taobao to respond quickly to any change in the consumer and market and become a real fast fish.

Fast means efficient and inexpensive management costs.

Fast means that the smooth communication between enterprises means the low cost of enterprise management, which means the efficient management system of enterprises.

A few points mentioned above will eventually be implemented on the concrete implementation of enterprises. If there is no efficient enterprise management, it will eventually become slow.

The overstaffing of enterprises is as inefficient as Parkinson's law. Even if the leader makes a very forward-looking strategic decision, but because of the low efficiency of organization execution, it will eventually lose the opportunity and become a slow fish in the slow market.

Many bureaucratic state-run enterprises often lack outstanding leadership, talents and excellent technology, but often fail in the market to small private enterprises or private enterprises whose capabilities are not outstanding, because of the lack of efficient management system.

Fast is not simply making decisions and impulsive actions, but reflecting the comprehensive strength and ability of an enterprise.

If an enterprise can have a forward-looking strategic vision, a flexible and keen market instinct, maintain a sense of crisis on ice and ice, and have high efficiency and low management cost, how can it not become a company that can make rapid response at any time?