The Main Force Of Online Shopping Is "Male", Not "Female".

What are the characteristics of male Internet users in Ningbo? What are their characteristics? A small survey was conducted by reporters.

Taobao data

The main force of online shopping is "male", not "female".

Yesterday, Taobao's staff sent a statistical data to reporters. By the end of 2010, Taobao had 370 million registered users.

From the age distribution, 18~34 year old crowd is the main group of online shopping, especially the 18~24 year old consumer group. In 2010, the number increased more than all age groups.

In general, women are the main force in online shopping.

So, is online shopping a lot of men or women? Statistics show that in 2010, the proportion of male consumers in Taobao reached 53.9%, while that in women was only 46.1%.

Male online shopping is not only "more crowded" but also more generous.

According to statistics, the amount of online shopping for male consumers is nearly 8 percentage points higher than that of female consumers.

Although the number of female consumers is higher than that of men in terms of turnover and turnover figures, men are higher than women in the price of customers, reaching 1.5: 1.

This shows that women are more willing to buy goods that are relatively inexpensive at times, while men are more generous and buy expensive ones.

"In general, male consumers tend to buy higher priced products such as digital, leather goods, household appliances, sports shoes and outdoor products, while female consumers spend more money on small consumption such as clothing, food and accessories, which leads to a total consumption of more men than women and a higher volume of single paction."

Taobao data platform stakeholders said that even in the clothing industry, the average price of men's clothing is higher than that of women's clothing.

Ningbo situation

Men love to buy clothes and appliances on the Internet.

Is the situation in Ningbo consistent with Taobao's data? Yesterday, the reporter conducted a small survey of more than 30 people, all men, ranging in age from 25 to ~45 years old, occupying doctors, lawyers, bank staff, media practitioners, company staff, accountants, civil servants, etc.

In response to the question "have you ever bought online?", 95% of male respondents said they had experienced online shopping, of which about 80% of respondents had online shopping frequency once a month, about 15% of respondents had online shopping frequency, "occasionally bought one", and 5% left and right respondents said "buy almost every week".

This shows that the proportion of male online shopping in Ningbo is still relatively high, and the frequency of purchase is not low.

About "what do you buy online?" about 80% of respondents said they had bought clothing online, followed by mobile phones, chargers and other household electrical products and books, furniture, outdoor products, daily necessities, plants and so on.

For the reason why "like online shopping", respondents answered the most is convenience, to buy something to search for it, do not have to find the streets.

In addition, online shopping can be costly and cheap, and it is also the reason why male Internet users like online shopping.

On the question of "how much do you spend on online shopping?" about 60% of the respondents chose less than 500 yuan. About 25% of the respondents chose 500~1000 yuan, and about 15% of the respondents chose 1000~2000 yuan, and each individual respondents spent more than 2000 yuan on online shopping.

The reporter interviewed some female netizens who regularly bought online, and found that most female users spent less than 200 yuan each time online shopping.

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Merchant reflection

Male Internet users are more generous than women.

From the feedback of some businessmen, male Internet users are more generous than women.

"In terms of the number of customers on our website, women are more than men, but the price per person is more than doubled for men."

Ningbo LOHAS kitchen network is an agricultural product shopping website, which sells all kinds of special agricultural products, such as aquatic products, eggs, fruits and so on.

The director of the website, Mr. Zhang, told reporters that female customers bought mostly for their own families. The unit price was low, while male customers not only bought for themselves, but also used to send customers, so they were more generous.

Many home appliance stores have opened online shopping centers, where more men than women are shopping.

"There are more male customers than women in our online shopping mall, with a male to female ratio of roughly 6: 4."

Ningbo Gome e-commerce department responsible person said, male customers buy the most is the mobile phone, the guest price is around 2000 yuan, women buy small appliances more, the customer price is lower than male customers.

Online shopping experience

Net name: Yan Liu Liu (Mr. Hu)

Online shopping age: 3 years

Occupation: private employees

Online shopping sentiment: "shopping too much trouble, online shopping is the most convenient".

Many men do not like shopping, but men who do not like Internet are hard to find.

Netizens "Yan Liu Liu" said that he spent most of his time eating and sleeping on the Internet. Since he bought his mother a small recorder for dancing in the park 3 years ago, his online shopping has gone out of control.

Now, "Yan Liu Liu" buys almost anything online every week, and nearly ten thousand yuan spent on online shopping last year.

The latest online consumption is to send a bunch of flowers to a girlfriend who is studying in Korea, and spend more than 600 yuan on a dozen roses.

He wore clothes, shoes, mobile phones, computer accessories, reading books, and so on, all online shopping.

After several years of online shopping, "Yan Liu Liu" has his own experience.

"Online shopping is convenient, but I have to choose carefully. My experience is to choose online shopping, real name authentication, commitment 7 days, good reputation and good reviews."

Yan Liu Liu once bought a Jack Jones coat on the Internet. At that time, he saw the price was very cheap and began to work. When he saw it carefully, he found that the label on that dress was Joan Jack. He only blamed himself for not watching it carefully and eating it.

Net name: Island (Mr. Deng)

Online shopping age: 5 years

Occupation: manager of Banking Department

Online shopping sentiment: "like to buy, do not hesitate."

Last night, Mr. Deng took a little mouse on the Internet and bought 1 sets of assault clothing, 2 climbing sticks and 1 mountaineering bags, which spent over 1000 yuan.

"The vest is for myself, the mountaineering staff, my wife and I are alone, and the mountaineering bag is bought for our daughter."

Mr. Deng likes outdoor sports, and most of the products he buys online are related to it.

Digital products are also his favorite. He often scours the latest mobile phones online, and has bought 3 new phones in 2 months.

"I usually buy things that I like on the Internet, not like my wife."

Mr. Deng said he did not like shopping. Most of his things were arranged by his wife before he went shopping online. Now he often buys some clothes or something on the Internet, even if his wife complains that it is expensive to buy.

"Buy no sell essence, often heard people say that online shopping has been fooled. I generally do not compare with the price, first class price first class goods, do not pursue too cheap, and the result is seldom fooled."

Mr. Deng's online shopping experience is: only buy the right, do not buy cheap.

Net name: Liu Shi (Mr. Liu)

Online shopping age: 3 and a half years

Occupation: Civil Servant

Online shopping sentiment: "the Internet is a great treasure, everything has".

Mr. Liu bought his wife for the first time online shopping. He bought some cosmetics from a direct selling brand. At that time, he was quite dissatisfied. He thought he went shopping directly, and why he worked so hard.

Unexpectedly, he also fell in love with online shopping, and bought things online every month.

"Online shopping is very convenient, some very partial things are hard to find in real life, but on the Internet, as long as you enter the name of the commodity, you will jump out of hundreds of choices."

Mr. Liu initially bought a cold snore clip because he had a habit of snoring at night, so his wife ordered him to buy a snoring clip, but he could not find it in shopping malls and supermarkets, and finally found it on the Internet, which cost only 5 yuan.

Recently, he saw an old book in Beijing in the 40s of last century. It published an article written by grandpa who died for many years, priced at 1000 yuan. He bought it without hesitation.

"Online shopping can bring a lot of fun to your life, but don't impulse shopping, otherwise you will buy a lot of useless things."

Mr. Liu said he had bought flashlights, flint and other things for climbing. He bought it only when he bought it.