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Is China Really Not Bad?

2011/2/19 9:34:00 79

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Luxury Consumer Brand

More than 20 years ago, foreign media reported Japanese tourists.

Shopping

"Grand occasion": "a group of Japanese with cameras are crowding in all kinds of high-end.

Luxury goods

Shop, pointing out the goods on the rack, "this row is all in demand!"

Nowadays, shoppers from all over the world have become Chinese.

In recent years, every holiday

Promotion

Many famous brand stores in the US can see bustling and compatriot Chinese accents.

Chinese consumption of luxury goods in the UK accounts for almost 1/3 of the whole luxury market in the UK, while the British account for only about 15% of the total.

In the 09 year, the total amount of Chinese tourists shopping accounted for 60% of the French rebate shopping volume.

The news of "Crazy" shopping overseas is reported frequently.

Chinese tourists shocked the world with strong consumption power.

But think carefully, why do we become "Shopaholic" when we leave the country? What is our mentality in the face of all kinds of foreign or amazing or sour eyes? Why can China's growing consumption power fail to be effectively released in China? When can people get out of the "luxury" cycle?

US media reported that 800 Chinese tourists, a group of thousands of people gathered together in China, visited Messi store flagship store in Las Vegas on the third night of the new year.

Messi's department manager said that during the week of the Chinese new year, the number of wealthy Chinese customers has reached four or five thousand.

Outbound travel, shopping has become the main itinerary.

"Beijing pound": powerful consumption power shocked the world

Chinese tourists spend 1 billion pounds on the luxury sale of the UK in the 2010 discount sale season. Because of the strong consumption ability of Chinese customers, the British media has created a new term "Beijing pound" based on the concept of "Sterling". The so-called "Beijing pound" consumes luxury goods such as Burberry, LV and Gucci, which are expected to account for 1/3 of the total sales of the luxury goods industry.

According to the statistics of the federal commerce department, Chinese tourists spend an average of 7200 dollars per person in the United States, far higher than the average consumption level of 4000 dollars for international tourists.

The strong consumption ability of Chinese tourists has repeatedly shocked the world, so far as cosmetics, handbags, electronic products and local specialties are so large that even real estate mansions have become the target of Chinese tourists' outbound consumption. Even New York Times magazine exclaims "Shop China Shop!" on the cover. "China is pforming to a consumer oriented economy".

The huge Chinese tourist consumer group also let every country merchants begin to pursue special services for Chinese people, and even some foreign commentaries said: "where Chinese tourists go, where funds and services should be followed!" in the United States, Japan, France and other places, Chinese face salesmen provide Chinese services for Chinese tourists. In France, there are luxury brand shops for Chinese people to close their services.

It seems that Chinese tourists are now "the most able to consume and dare to spend" tourists.

Chinese people go to Britain to spend money on luxury goods to celebrate the new year.

China's 1000 people's "sweeping" US Department Store Messi has 5 times more purchasing power than its American customers.

After Christmas, Chinese people are crazy about buying crazy overseas Chinese.

Spring Festival overseas purchasing luxury goods hot

On the evening of February 5th local time, Messi's department store, which opened thousands of people into the US gambling city, began sweeping.

During the Spring Festival just over the past year, Chinese consumers launched a wave of "sweeping goods" overseas.

Harold stores in London, old Buddha in Paris and flagship stores in Milan are full of crazy Chinese tourists. Luxury goods can only pull up guardrails and store long queues outside the shop to control the number of tourists.

PWC's "strong and robust: Asia's retail and Consumer Goods Industry Outlook 2010" pointed out that China is already the world's second largest luxury market, and by 2015 the total sales volume is expected to reach US $14 billion 500 million, which surpasses Japan as the world's largest luxury market.

British newspaper: Chinese consumers are changing the world

A group of thousands of Chinese tourists to the United States took a discount card and purchased spoils to take photos at Messi's department store.

In the next few years, the influence of Chinese tourists and consumers will be very huge. China's renminbi will become the common currency of British stores, like the pound, the euro and the US dollar.

Dr. Karl Gert of University of Oxford has studied the growing international influence of Chinese consumers in difficult times.

He predicts that China will hold more and more Brand Company.

He also said that with the rapid growth of Chinese tourists, the demand for Chinese tourists will increase unprecedentedly, and British stores will soon need to reserve Renminbi.

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The purchasing power of Chinese tourists shocked Japan and should remain rational.

Beijing pound swept London

Chinese tourists spend 1 billion pounds on Christmas in Britain sparking media attention

Win the attention lose the style?

Recently, there are often reports like "Chinese tourists spend a lot of money" in mainstream foreign media.

Seeing such news, I can not help but sigh, "Chinese people are too rich!" and then they will produce some sour taste from these reports.

This reminds the reporter of the scene that he saw in the duty-free shop in Bangkok not long ago: outside the door, a Chinese bus was lined up. A batch of Chinese tourists poured into the duty-free shop from the vehicle. When entering the door, they found that it was noisy like a vegetable market.

As to why Chinese tourists are so crazy abroad, we can find out a lot of reasons and attitudes, which are largely due to China's national conditions.

Yes, some foreign products are cheaper than domestic ones. We also need to hand some letters for our relatives and friends. But are there any irrational tastes in such a large-scale overseas competition?

"Staying at a cheap hotel, eating Chinese food in Chinatown, visiting the scenic spots and shopping all day" is still the impression of Chinese tourists staying in the minds of foreigners.

Originally, shopping is just a program in the process of tourism, but nowadays many Chinese tourists are putting the cart before the horse, or even buy the label of "upstart" and "rich without taste".

To reflect on this, when you were shopping abroad, have you ever been in a loud noise due to the excitement of price, whether you have not yet figuring out how to read the brand names for a Logo willing to pay? The increase in the number of shopping and consumption outside our country should be the taste and style. Of course, the taste and style are not cast in a day. The development of China's outbound tourism is still in its initial stage. When people travel abroad to become a more common norm, they will be more able to play and buy more than they do now.

The Beijing pound is very popular in Britain.

British media pay attention to Chinese billionaires rush to buy in Britain

The main force of luxury market Chinese buy "half London"

It is not only conditional outbound tourists who love overseas shopping, but many people who have never gone abroad have begun to "curve" overseas shopping.

This year's Spring Festival party, a famous brand satchel of Cui Juan, a citizen of Linyi, Shandong, attracted many friends' eyes. This 3000 yuan bag is bought by the students from Cui Juan Tuo from the United States.

She said that the price of this package is more than 5000 yuan in the domestic market, and it is not only cheap but also guaranteed in foreign countries.

Yang Xi, who studied in Japan, brought home many products such as electronic products and cosmetics every year. Some of them bought for others, others planned to give them away. Most of the things brought home this Spring Festival exceeded 10 thousand yuan.

Yang Xi summed up three reasons why he was willing to shop abroad.

First of all, the price is cheap. Every summer and Christmas, many big brands will have greater discount. Some brands that are rarely discounted in China will hit 44% off.

The two is that the products are going on the market fast and with many varieties. Many people are willing to buy some new things which are rare in China, especially some new electronic products.

Three is the quality of products, many consumers rely more on the quality of foreign products.

In addition, some consumers buy overseas products through online purchasing.

Many businesses have also launched promotional slogans such as "day by day" and "duty-free shopping".

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Mentality 1: going abroad is not easy to buy more people.

"Remember to help me buy XX, the duty free shop price is almost XX yuan". How many people do not receive the detailed instructions from friends and relatives like this before going abroad? (not only what they are entrusted to buy, even where to buy and the price is inquiring!) how much do you buy from abroad? How much is it for yourself? In fact, Chinese people advocate reciprocity and go out for a trip, always bringing letters to friends and family, and leading colleagues. While many people spend their time abroad, they will also have a long shopping list that they have to explain.

So what foreign media marvel at is that they see a large number of individuals buying in front of their eyes. They do not know that behind every Chinese spinner is a group of people who are buying.

Mentality two: RMB appreciation is better than buying.

It is said that 30 years ago, Japanese tourists became the world's biggest buyers, which was closely related to the sharp rise in the yen against the US dollar.

Today, the renminbi has appreciated a lot more than it did more than 10 years ago. For Chinese tourists, the price of some foreign goods converted into Renminbi will be even more attractive, especially in domestic luxury goods, which often cost tens of thousands of yuan. The purchase price of foreign goods has been much cheaper than that of the previous year, and the discount and rebate will be more attractive.

A single word "enough" is enough to attract a large number of consumers.

Mindset three: price difference "earn" travel expenses

Even if there is no shopping plan before, but for those who can hardly travel to the country, it is impossible to buy anything back.

"At least get the toll back?" "don't laugh, it's a real calculation.

For example, a trip to new Ma Tai tour group costs about 3000 yuan. If we buy a few bottles of high-end cosmetics in the duty-free shops, we will save one thousand or two thousand yuan and buy some other things cheaper than the domestic ones at home. So, the cost of 3000 yuan won't come back from the "difference price"?

Chinese tourists spend more in French boutiques than Russian tourists.

Mindset four: the first time to go abroad.

Although nowadays there are more and more people traveling abroad, many people even have many opportunities to go abroad in a year, but in general, a large proportion of the large number of Chinese citizens outbound tourism groups are the first tourists to leave the country.

Because it is the first time, there will be some "Irrationality" in the face of the dazzling products abroad. As long as the tour guide says, "this thing is not elsewhere" and so on, it is unavoidable to "generously". Anyway, it is difficult to go abroad for the first time.

Many people will sweep famous brands when they travel abroad.

Mindset five: going abroad is not easy to reward yourself.

This mentality applies to many white-collar workers, especially now that some enterprises will go abroad for a year to reward employees whose performance is outstanding. Of course, it is understandable that they have worked hard for a year and shopping for themselves. Besides, they are responsible for travelling expenses and accommodation. They only need to spend money to buy flowers and wear them. But what is more, the consumption ability of this incentive tour group is even more surprising. The British media used to follow a paparazzi style tracking report on a 2000 person tour group from a Chinese foreign enterprise to travel to the United Kingdom. The whole group went crazy to buy Clarks leather shoes, on average, each person bought more than 6 pairs, and the team was discharged from the counter to the road.

Mindset six: wealthy people spend a lot of money.

Chinese tourists crazily buying brand-name bags and watches abroad are not new. In recent two years, Chinese affluent classes have repeatedly set up new shopping records abroad, making the world even more amazed at their heroic spirit.

For these wealthy people, how much money they spend is not a problem. Their shopping goals have shifted to more expensive collections, such as tailor-made tailor-made tailor-made clothing for senior teachers, watches that are not sold outside the Swiss table, only worth more than one million yuan, 100 year limited edition red wines, limited global luxury sports cars, and the most expensive luxury houses in New York.

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It's a great pleasure to travel.

Doubt about the price difference of some commodities

The industry expects that the number of overseas shoppers will increase further as the number of Chinese outbound tourists increases and their spending power increases.

In view of such a large number of overseas consumer shopping, the director of Commerce said last year that this shows that we still have a lot of room to expand the high-end consumer goods market.

The "escape" of consumption power does reflect many problems in China's consumer market, including higher tariffs which, to a certain extent, result in the weakness of consumer goods imports.

Yuan Hongying, director of the Institute of Finance and finance, Shandong Academy of Social Sciences, believes that although higher tariffs can protect the growth of domestic industries, but also to a certain extent, the import is weak. This is not good for our people to enjoy cheap and high-quality goods abroad, but also not conducive to trade balance.

Not only high-end consumer goods, domestic and foreign market prices are different, some domestic products after export prices are far lower than domestic, resulting in the emergence of "Japan to buy Moutai wine, South Korea with Chinese cigarettes" and other phenomena, some manufacturers explained that such a price gap is to develop the international market.

Yuan Hongying believes that although low price sale is beneficial to export to a certain extent, it can easily label the commodity with cheap and low quality, but it will affect the reputation of the product and ultimately affect the sales. Moreover, improving the share of exports is not in line with the pformation of the economic development mode proposed by the state to expand domestic demand and reduce export dependence.

Japanese media: Chinese people should be rational when they are generous.

The 18 issue of the Japan Xinhua Chinese press issued a signed article saying that the Chinese people were generous enough to let some Japanese businessmen regard the Chinese as "rocking Qian Shu", changing the road signs to Chinese, and even changing the salesmen into Chinese.

This is indeed positive for China's soft power and hard power.

China's strong purchasing power has caused some people in Japan to exclaim, "China will buy the whole of Japan". These remarks are too exaggerated.

China's economy is far less powerful than it is. Moreover, it is not long for Chinese people to go abroad for consumption.

However, Chinese people should remain rational and not forget themselves.

In fact, Japan in the 80s of last century is a good example.

At that time, the Japanese economy entered a dazzling heyday.

In 1985, Japan replaced the United States as the largest creditor in the world. Japanese made products all over the world, especially Japanese cars and electronic products swept across the US market, making Americans panic over the strong offensive of Japanese enterprises.

In addition to buying land and buying high-end property, the Japanese also put Colombia Pictures Inc into the bag and broke into Hollywood. Hollywood is the sacred territory of the "American Dream".

10% of real estate in the United States has become the bag of Japanese.

However, Japan, which overexpanded and failed to act according to economic laws, eventually suffered heavy losses.

Before we forget the past, we should learn from this painful lesson and not repeat the same mistakes.

Is China really "no money"?

The "blowout" consumption of luxury goods reflects an embarrassing reality: while some people have been able to consume luxury goods, more people are holding up "money bags", tighten "belt", and "live the day".

The strong contrast between the two phenomena actually reflects the fact that the gap between the rich and the poor is too large in China.

According to the data released by the world bank, China's Gini coefficient has exceeded 0.4 of the warning line since 2000, and has increased year by year. Now it has exceeded 0.48.

According to a survey report of the national social science fund project, more than 75% of the respondents' recognition of social equity is obviously low, people's value orientation is changing, discontent is spreading, and social stability is affected.

The excessive income gap has more and more adverse effects on consumption.

Although the growth of luxury goods consumption is fast, it accounts for only a small part of the total retail sales of consumer goods in China, and it is hard to expect it to drive China's overall consumption.

Moreover, because the marginal propensity to consume of the high-income group is smaller than that of the low income group, if the social wealth is concentrated in the hands of a few people, if the situation of "a few people eat meat and most people eat vegetables" will remain unchanged for a long time, it will only exacerbate the weakening of purchasing power of the middle and low income groups and lead to the stagnation of the whole society's consumption level.

The problem is clear. The key is how to solve it.

When adjusting the structure of income distribution, it is considered a feasible idea to "raise, expand, raise and increase", and its core is to expand the middle class and speed up the pformation to the "olive type" society.

To achieve this goal, we need to improve the mechanism of income distribution adjustment and the stable growth mechanism of wages while increasing housing, education, household registration, pension and other reforms, and build a reliable social security net to relieve people's pressure on life.

Everyone is in the right place, spending money on the bottom line, and a new wave of consumption will come.