Feng Shui Turns To &Nbsp; Cloth Is Turned Into Fashion.

Small story

Zhang Yao is a civil servant in a small town in Southwest China. His monthly income is nearly 3000 yuan, which is regarded as a top class income in a small town.

Before the Spring Festival in 2011, the unit also made a valuable year-end award. Zhang Yao was so busy that he kept pulling his mother to Chongqing.

Who knows, usually listening to buy new clothes on the happy mother, but this time without the excitement of the stock.

For one reason, Zhang Yaocai knew that her mother had recently been "fan" on the cloth and made clothes, and her friends around her had played the same way in three or three ways. Their operation procedure was to choose the right fabric to the cloth shop first, then to find a good tailoring master to make clothes.

Zhang Yao was dubious about this, because in her view, pulling cloth to make clothes was a matter of 7 and 80s of last century. As a post-80 generation, she had only a vague memory of childhood.

What's more, she thinks that now that we have improved our living standard, we can also buy fashionable clothes with excellent quality in the shopping mall.

In order to eliminate

After visiting the cloth shop, the mother took Zhang Yao to a tailor's shop where her mother once patronized.

Zhang Yao noticed that the shop was about 20 square meters, and there were both fabrics for guests to choose, and some clothes to be made. The decoration was quite fashionable.

The owner of the shop is discussing with two guests about the details of the dress, and several other guests are waiting.

Later, in the exchange with the shopkeeper, Zhang Yao realized that he was doing this shop.

Zhang Yao could not help sighing, if it wasn't for the mother to tell him that he didn't know that he had started to make cloth around the beginning of the day, would it be that people liked to return to their innocence or their OUT? Anyway, Zhang Yao decided to find a tailor's shop a year ago to experience the "old fashion" of "pulling cloth to make clothes".

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Pull cloth to make clothes and come back.

For some older people, they may still remember the memories of the 70s and 80s of last century, and put on a few rice cloth, and then find a handmade tailor to tailor their clothes for themselves.

With the improvement of the living standard of the residents, the way of "pulling cloth to make clothes" is also far away from people's life circle. Most tailoring shops fail to withstand the tide of market economy. Only a few shops have survived, but they are no longer the same.

Of course, what the reporters call "pulling cloth to make clothes" is different from the concept of "customization" in the fashion circle. The latter comes from the French Advanced Custom fashion. Its special name is "HauteCou-ture", which is generally the way rich people enjoy life.

But studying the two, it is not difficult to find that they have a common point, that is, the costumes are personalized, and today is undoubtedly a bright spot in the mass production of products.

As a matter of fact, fashion has no distinction between high and low.

Perhaps it is precisely because of this that the once popular "tearing cloth and making clothes" has returned to the ordinary people's vision.

Such a way is no longer seen as "low" today, but rather a brand of fashion.

The reporter's hometown is located in a small city 80 kilometers away from Chongqing. The opening of expressways has made the rapid development of the southwest town, and the interaction between home and Chongqing has become more convenient than ever.

The reporter took a purposeful visit to the once cloth street.

More than 10 years ago, because of the slump in the tailor's shop business, many of the cloth shops on the street were unsustainable and later changed to other businesses.

Today, the reporter has found that it is gradually recovering from the past, about 70% of the shops on both sides of the street have started the sale of cloth.

What is different from the past is that the fabrics made by the shops have been greatly improved in terms of the richness of materials, the diversity of flowers and colors.

A cloth shop owner told reporters that her main source of goods from the Yangtze River Delta region, due to the smooth access to the purchase channels, even in the peak season such as the Spring Festival can also ensure that its adequate supply of goods.

During the visit, the reporter learned that the vast majority of consumers who patronize cloth shops are elderly people over the age of 50. There are also a small number of government workers, primary and secondary school teachers and middle-level cadres of enterprises.

Later, the reporter came to a tailor's shop.

The store is located in a residential area of a residential area. The shopkeeper is named Huang. He is 50 years old and up.

Master Huang told reporters that more than 10 years ago, his tailor shop was forced to close because of bad business, and later he stayed at home.

But a few months ago, people came to him to make clothes, and he was forced to work in the mountains.

According to his introduction, because of his good business, he is busy with himself and is planning to hire a helper. After that, he will rent a shop on the street as a tailor's shop.

In addition, master Huang also has his own "learning" plan: because sometimes young and fashionable people have to make clothes, they have higher requirements for the style of clothes, so they usually have to buy "Xin Wei", "Ruili" and other fashion magazines to recharge themselves, so that they can understand the trend and keep pace with the times.

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Who made it?

The incentive to pull cloth to make a comeback is the first to bear the brunt of the rise in clothing prices, especially in the shopping malls.

In the big wave of rising material life, clothing, food, housing, and travel four big "clothing eldest brother" is troubled by several factors, such as the high price of cotton, the rising price of raw materials and the increasing cost of labor.

People who shop frequently may have noticed that a coat in the mall is now worth more than five hundred yuan even if it is almost the same. Even better, let alone one thousand yuan to four thousand or five thousand yuan.

It is often too expensive to turn around and look at the eye, which is far beyond the price acceptable to many people.

Not only that, consumers have to endure the rapid changes in fashion trends, but often last year they bought a real favorite clothes, and in less than a year, they would not be able to wear them again, because the styles were outdated.

"It's been a long time not to go to the mall to buy clothes. The price is too high, the tide is changing too fast, and the cost of buying beautiful clothes is not enough."

A reporter's friend said without complaining.

"The clothes in the store counters are actually the same fabric that we have here, and the styles can also be made, and the price is cheaper. The relative customization is more cost-effective."

A tailor's words tell a lot of small secrets of people who pull cloth to make clothes.

Not only is there a huge price advantage, but personalized tailoring and design is also an important aspect that attracts many consumers to make cloth.

Most brands of women's clothing are mass produced, and even though each brand has more styles to choose from, it is difficult for consumers to be unique because of the large number of brands under each single item.

After all, today's beauty lovers, whether they are stars or not, do not want to go to the streets every day to bump into other people's shirts.

"Everyone wears the same clothes, so where can I highlight my personality?"

A fashionable girl said.

Just when the reporter interviewed, a customer took a sample print of her own print and went into the tailor's shop. He asked the shopkeeper if he could tailor a piece according to her own size, and also said that the pattern was designed by herself in combination with several nice styles, and it was not the same as others' style.

In order to cater for the "star dream" of ordinary consumers, some smart tailor shopkeeper also pre designed the limited edition style, hung it in the shop window, and annotated the same style with only one word to attract young people's attention.

It is precisely through today's people that they are more and more aware of their personality and style. Such tailoring shops are usually full of guests.

When buying clothes, there is a lot of entanglements that many people will encounter. They look at the style but do not look at the fabric, or the fabric that they like very much, but the style is not so satisfactory.

At this time, another advantage of cloth pulling is shown. You can pick the style with the cloth you choose, and you can choose the style that is tailor's help to choose a suitable fabric.

In short, both fish and bear paws can be achieved.

Moreover, after all, it is impossible to buy the finished garments, and there are still gaps between the size of the garment and the actual situation.

For this point, cloth cloth is easier to solve -- no more suitable for yourself.

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Will it be a potential stock?

How big is the future development of cloth making cloth? Will it become a fashion trend? Although we dare not jump to conclusions now, there are two points that can provide impetus for the subsequent development, or go further and add some points to it.

First of all, the personalized design of clothing will become an irresistible trend.

It is rooted in the increasingly personalized and unique requirements of consumers in clothing consumption. Under the background of constantly consolidating material base and increasing consumption concept, people will no longer be satisfied only with the quality of clothing and whether the price of clothing is reasonable or not. More importantly, they will shift their focus to the style design of clothing whether they can touch themselves.

The arrival of the era of personalized consumption will undoubtedly be a positive opportunity for tailoring shops and tailors.

Because they can provide customers with personalized tailor-made, and at the same time, can also add design ingredients, for each of the customers who come to make clothes to provide their beautiful clothes with their personality and characteristics.

A good tailor should be a good fashion designer, not just limited to tailoring and sewing.

Secondly, the clothing market for middle-aged and elderly people, which has been neglected, will be a big cake.

Based on the current more than 100 million of the elderly population, if the average annual increase of 2 clothes per person, then there will be about 300 million clothing market in a year, and it is predicted that by 2040, this number will reach 400 million. We can imagine how attractive and potential the market is.

But now, in the market, Liao Wuji, a clothing brand specially targeted at middle-aged and old people, can not buy the appropriate clothes for many middle-aged and old people.

A teacher who opened a tailor's shop told reporters that the majority of the middle-aged and elderly people were making clothes in his shop.

Nowadays, elderly customers are also very particular about them, but they are always unable to dress well because they are fat. So these customers are willing to make a custom tailor shop.

As long as they are satisfied with these customers, most of them will become "repeat customers".

There are also some old people who are used to frugal life, and the emotional foundation that they used to do in their younger years, making this part of consumers still fond of pulling cloth and making clothes.

Although there are many obvious spaces for the growth of cloth, there is still a long way to go from a "dark horse" to a full potential stock, so that it can eventually become a blue chip stock. There are also many variables and uncertainties.

Expert view

Spring of the NONO family

Li Kailuo, {page_break}, an economic research expert in the famous fashion industry

In the 80s and 90s of last century, people used to drag cloth to tailor shop to make a new dress. However, since the new term of "ready to wear" came into being, the tailoring shop in the past was not shut down.

However, fashion also has reincarnation. Now, decades ago, the tradition of cloth making clothes seems to be back, and the tailor market has been quietly revived for many years.

If you are a heavy quality and not obsessed with brand names, or NONO people (NONO people ignore brands, not superstitious brands, the idea they want to pass is confidence and self.

They say "NO" to all hypocrisy, to NO without personality and to the brand of thousands of people.

The NONO family is the decrypt of the trend rules or even the subversive.

Then your spring is coming.

From then on, you don't have to search for a suit that suits you. You don't have to pray on the expensive brand skirts to join Party on the way. You don't have to bump into a shirt with someone else, so you don't have to pick up a dress in the mall.

As long as you want to know, as long as you want, tailored clothing can satisfy all your personalized desires for clothes - you can even print your name on the cuffs.

You can feel this feeling on the upper floor of the famous seafood wholesale market in Dongmen, Shenzhen.

In the early days, there was a fabric market and a small number of custom-made shops. The customers were mainly middle-aged and old people who could not buy the right clothes and special people.

But what is different now is that the entire two storeys and three floors of shopping malls except for the central island are still noodles and accessories.

These stores are different from the traditional tailoring shops which are all processed and processed. Instead, they hang some clothes for the order and the appearance of the tailored shop. Cutting, sewing and ironing are to be taken to the factory.

Customers can choose their favorite fabrics, express their thoughts to the designers in the shop, let the designers understand your intentions through communication, and even take the popular pictures in magazines, choose the fabric that you like carefully, and place the order with the designer.

In addition to the traditional high-end suits, uniforms and wedding dresses, the ordering of fashion is getting more and more.

In particular, fashion customization is welcomed by consumers who love fashion and pursue personalized clothes, and become a very popular trend of consumption nowadays.

This customization will integrate the international advanced clothing custom with the traditional tailor shops of the Chinese people, which makes many manufacturers related to fabric, design, plate making, processing and production all try to change the past single and mass production mode, and implement the volume customization service which can better meet the consumer demand, thus forming the mode of "shop in advance and store ahead", and supplement the traditional manual business through the streamlined operation and the original manual sewing.

The new fashion customization mode has not deviated from the original spirit connotation of clothing customization, but comes from the same origin.

In other words, it is a clothing ordering service that is more suitable for market demand, elite color and civilian value. It is also a relatively complex and lengthy industrial chain, which requires excellent integration of all links.

In fact, not only in Shenzhen, but now the clothing industry in Beijing, Shanghai, Guangzhou and other major cities are gradually warming up, especially in today's economic environment, with a strong overall trend.

The reason is that the overall trend is due to the fact that the focus of fashion customization is not confined to tailoring shops.

Unlike traditional clothes for tailoring, fashion customization is a traditional and fashionable area of mutual promotion and promotion.

Fashion can follow suit, and it can become common among many people.

And custom is only one person, even coincidentally, it can not be identical ", because of such a concept, customizing the service mode that gives people more choices and personality respect is very popular.

The customized marketing mode began to permeate various industries and became clearer in a wider range.

Pros and cons debates

For the attitude of pulling cloth to make clothes, this newspaper has launched a big discussion on the Internet. From the collected netizens' speeches, it can be roughly divided into two categories: optimistic and unpromising, forming two distinct squares.

The following is the confrontation between the two sides.

Square view

I have plans for tailors to make clothes this spring. Fabric is not necessarily cloth, and other fabrics will be chosen according to the style. The reason why cloth is attractive is that it is more suitable for tailoring itself. For example, cheongsam can only be tailored.

Pulling cloth to make clothes is once a fashion. It is entirely possible that it will happen again, and some new changes may take place.

Net friend Huihui

What attracts people most is the unique style and distinctive personality. In pursuit of individuality and self, this custom-made way has a market.

If I have the chance, I will try this "exclusive" exclusive feeling.

Netizen Xiao Ye Zi

In big cities, if some traditional clothes have a good master, they will certainly do better than buying them.

Besides, if the stature is not very popular, it is more appropriate and close to make cloth.

If you find a skilled master, the price must be much cheaper than that of the market, which is worth promoting.

Net friend Ding Xiangyu

Now I seldom hear the word "tailor", instead of "designer", "stylist" and so on. It seems that the time that I choose to make clothes with carefully selected material is very old.

When I was little, I like to go with my mother to cut clothes. The color album in the tailor's shop is simply "fashion Bible".

I remember the popularity of trumpet sleeves in summer, when clothes were made, the excitement, the powder did not come and wash away, they went to school wearing clothes because it was really hard to get on the market! Now, what new styles on the market have been bought, but there is less joy in the "stink show".

A piece of grass

A good tailor is very important. He can know how to do it at a glance, and he can do well in detail.

And a good tailor can help you choose the fabric according to the style of the dress, and choose the right color and texture.

I have done several things, and everyone says it is very good. I like it very much.

For the same style and fabric, making clothes is cheaper than buying clothes in the mall, and the clothes made may be better than the brand.

Anyway, it's better to tailor yourself than to sell widely.

Netizen thousand grass tea

Counter argument

For the time being, he will not consider pulling cloth to make clothes.

It is very important for a tailor to make clothes and become a fashion. The tailor is too important. The skills of street tailors are limited to repairing trouser legs.

The other is fabric, and the fabrics available in the market are limited.

Net friend's kiss in late autumn

It is a suspense whether the clothes made of cloth can be worn at ordinary times. Cheongsam and so on can pull cloth to make clothes, but they can not be worn at any time.

Red Devil

The relatives or friends around me basically did not pull cloth to make clothes, except for a middle-level cadre of the enterprise.

High quality custom clothes are expensive and become one of the most noble ways of life in the eyes of ordinary people.

When a local higher teacher is present, or if his salary rises, he may consider pulling cloth to make clothes.

Rain net hits banana

I paid attention to it. Around me, people who were a little older were tasked with making new clothes, while young white-collar workers preferred to buy clothes in the mall.

It will become a fashion to pull cloth to make clothes again.

Net friend Raymond

It is undeniable that in the current situation, cloth cloth is very monotonous in fabric material, style and color, and the space available for selection is limited.

Net friend orange

Before going to the tailor's shop to make clothes, they may be full of expectation, but often the clothes that won't last are not satisfied, and many tailors are really afraid of flattering.

Personally, it is the key to improve the overall level of tailors if they want to become a fashion and trend.