The Status Quo Of Maternity Dress: Quality Worrying, Industry Standard To Be Published

With the substantial improvement of people's living standards and the changing environment of the outside world, the peak of marriage and childbirth has led to the selling of the whole maternity dress industry market.

However, because of the current quality and function testing of maternity dress in China, especially for some functional maternity dress, such as radiation protection maternity dress, ecological maternity dress, etc., there is no uniform and accurate data standard to measure and define.

From this, the function and quality of maternity dress, most of us, especially many mothers, are still in the stage of parrot.

Many pregnant women's clothing production and sales enterprises take the opportunity of "absence of industry laws and regulations" to create concepts and exaggerate blindly.

Peak period of childbearing

According to the statistics of the Family Planning Commission, the number of people born in China is about 16 million - 22 million per year in recent years.

According to the market demand status and external development analysis, China's "belly economy" will be allocated to the potential market share of the maternity dress market by 5 billion yuan.

It is true that China's huge population base has become the unique advantage of Asian pregnant women compared to the surrounding Asian regions.

However, in view of the full implementation of the family planning system in the early 80s of last century, the first generation of the only child has reached the age of marriage and childbirth. Meanwhile, the 80's generation has gradually become the main force in the Chinese workplace, and the peak period of China's new marriage and childbirth will also have distinct personality characteristics.

In fact, it is also true that in the Asian context, in the process of relatively mature countries such as Japan and South Korea, the "PK" in China's maternity market is the most important factor in China.

Countries such as Japan and Korea have started early in pregnancy, but because of the relatively small population, low fertility rate and more home women, the development of the maternity market is also limited.

It is true that housewives and workplace women are very different in dress. For maternity dress, housewives are mainly ordinary maternity dress and leisure maternity dress, while women in the workplace are mainly professional maternity dress and functional maternity dress.

Professional maternity dress and functional maternity dress are not only a combination of comfort and fashion, but also more exquisite fabrics and styles. Moreover, the emergence of these maternity clothes has further opened up the market of the whole industry, especially the functional maternity dress.

As far as the current development of the industry is concerned, there are many kinds of functional maternity clothes such as radiation protection, low carbon environmental protection and bacteria control in the Chinese maternity dress market.

On 05 November 2010, the Chinese clothing network reported on the topic of "one million days of pregnant women's sale of maternity clothes and the amazing potential of pregnant women." it was reported that in October 30, 2010 to November 1st, the 68 hour Thanksgiving Day of Dongmen Maoming industry in Shenzhen ended successfully. The pregnant women's maternity dress ranked 1 million 529 thousand and 700 in the same floor sales.

Compared with 486 thousand sales in the same period last year, it has more than doubled, an increase of 214.75% over the same period last year.

According to the sales staff of pregnant women's clothing store, there are nearly fifty or sixty pregnant women in rush counters to rush to buy pregnant maternity wear. If they are not salesmen, the whole performance will have a bigger breakthrough.

Thus, under the background of the peak of childbirth, China's maternity industry has huge market potential.

In December 31st, when visiting the pregnant women's clothing market in Zhengzhou, we found that not only the maternal and child health care centers, the first people's Hospital of the city, and the private maternity hospitals, but also the maternal and obstetrical hospitals gathered around the store of pregnant and infant products; the major supermarkets and shopping malls of Zhengzhou, such as Denis, Beijing Hualian, Jin Bo big, big business new mart, department store, big Shanghai city and so on, were also the gathering place of famous brand maternity clothes in China; even the streets and lanes near the 27 District clothing market, there were various kinds of pregnant women's stores.

Among them, there are many famous brands such as October Mommy, you Jia, Jin Ji, Ting Mei and so on. There are also many new brands such as "what Kang", "what kind of food" in Shanghai, "what beauty" in Zhejiang, and so on. There are many kinds of maternity clothes such as home maternity dress, casual maternity dress, professional pregnant women's clothing and so on. There are pregnant women's functional clothing such as radiation protection maternity dress, nano environmental protection maternity dress and so on. According to functional categories, the price of maternity dress varies from several tens of thousands to thousands of yuan, respectively. According to the functional category, the price of maternity dress is different from that of Guangzhou.

"Most of the pregnant women are now 80, and they are loyal users of mobile phones and computers, so the radiation proof maternity dress is the best seller at the moment."

At 11 a.m. on the morning of 31, in the name of the consumer, he came to a pregnant and infant product store in Zhengzhou cultural road. The salesman introduced four different kinds of radiation protection maternity clothes, ranging from 100 yuan to 1000 yuan.

"This is the cheapest thing because it is only a belly bag, which mainly protects the abdomen, and the most expensive one is the full dress skirt.

In addition, their material quality is also quite different. The main radiation protection material of this (belly pocket) is made up of ordinary metal fibers. The main radiation protection material of this (skirt) is made of silver fiber, and this fabric is imported from Japan. The radiation protection effect is the best, and it is light and fashionable, so the price is relatively high.

Asked about the difference between the price of radiation protection products and why it is nearly ten times, the salesperson introduced to reporters.

Later, in order to further verify the effect of the radiation proof maternity dress, the saleswoman used the maternity dress to wrap the mobile phone in layers, and then dialed it with her cell phone.

However, such testing methods are obviously doubtful.

When asked to wrap up the mobile phone, it has been double or even multi-layer isolation, and is a comprehensive "protection". In the daily life, when the expectant mothers wear maternity clothes, even the full care type maternity dress also reveals the body parts more or less, and it is monolayer protection.

Faced with the challenge, the salesman has been unable to cope for the time being.

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"In fact, this kind of detection method has gone far behind. Now many pregnant women's stores use the special microwave radiometer to detect the radiation protection of clothing.

In fact, these two methods are not convincing enough, many materials containing mercury, lead, nickel, chromium and other heavy metals have radiation protection function, and some pregnant women manufacturers are using such materials to make radiation protection maternity dress. This kind of maternity dress can only play a temporary radiation protection effect, and heavy metal mercury, lead, nickel, chromium and other pregnant women are very harmful to pregnant women.

On the afternoon of 31, at 3 p.m., I telephoned the Henan provincial Fiber Inspection Bureau with questions. According to the relevant technical personnel of the Bureau's fiber inspection center, at present, due to the lack of uniform inspection standards for maternity clothes production in China, the materials used are also lack of standardization.

As far as radiation protection maternity dress is concerned, whether some pregnant women can really play the role of radiation protection, or even cause other hazards to the body, is hard to conclude at the moment.

Therefore, in view of the quality and safety performance considerations, the staff suggested that mothers should choose the best brands when purchasing maternity clothes.

Experts call for urgent industrial standards for maternity dress

"As early as the end of 2009, China has issued relevant national technical standards for radiation protection knitwear, protective clothing, and microwave radiation protective clothing.

However, the standard only categorized the radiation shielding level, and did not make specific requirements for material selection, production process and product testing standard of radiation protection maternity dress.

Therefore, it is very difficult for the standard to play a normative role in the whole industry.

31 pm at 4 pm, Li Wenjie, Deputy Secretary General of Henan clothing association, said.

At present, China has entered a new round of peak period of marriage and childbirth. There are huge business opportunities in the domestic infant industry. It can be said that the textile and garment industry will focus on further development in the next five years.

However, at present, the development of maternity industry is not optimistic.

According to statistics, at present, there are less than 100 enterprises specializing in the production of maternity dress in China, and most of the enterprises are small in scale of production, mostly in family workshop type production, and the technology is low, the strength is weak, and the quality is difficult to guarantee.

And domestic famous brand maternity dress, such as Hui Bao, October Mommy, Qi Ni, 010 and so on less than ten.

Therefore, there are many brands of maternity dress in the market, the quality is also good and bad. The one-sided manufacturing concept of production enterprises blindly exaggerates the effectiveness of products to deceive consumers.

"However, the main reason for this situation is that there is no uniform and precise standard for the production and testing of maternity clothes in China.

Therefore, in order to lay a solid foundation for the long-term development of the industry and at the same time for the healthy growth of the next generation of infants and young children in our country, relevant departments of the state should introduce industrial production and testing standards as soon as possible, standardize the production and testing behavior of enterprises, further standardize the market and protect the legitimate rights and interests of consumers.

Li Wenjie finally said.