B2C Market Is Booming, Clothing Sales Are Particularly Eye-Catching.

Business is better than business.

The simplest and simplest philosophy of wealth in business.

In the past two years, this business has been given new meaning.

Last November 11th, singles day,

A month later, Dangdang was on NASDAQ in the United States.

For a time, online, open shop, enter e-commerce, once again become a popular word in shopping malls.

In fact, these mythical figures are only providing new evidence for China's booming e-commerce market and the sales performance of its online stores.

According to statistics, in the first half of 2010, China's e-commerce market turnover amounted to 2 trillion and 250 billion yuan, and the annual turnover exceeded 4 trillion and 300 billion yuan.

As of June, the number of online stores in China has reached 1200.

Before that, China's online shopping market has been developing rapidly: in 2006, the total volume of pactions exceeded 1 trillion and 500 billion yuan; in 2007, 2 trillion and 170 billion yuan, an increase of 90% over the previous year; 3 trillion and 100 billion yuan in 2008, an increase of 43% over the previous year; 3 trillion and 850 billion yuan in 2009, an increase of 81.5% over the same period last year.

In November 16, 2010, the three members of the Chinese Academy of Sciences released fifth "China Internet brand recognition, consumer behavior and satisfaction survey report". The report shows that the online shopping behavior of Chinese netizens has been widespread and frequent. The shopping websites of the mainstream shopping websites are more frequent, of which more than half of users who purchase two to four times a month are flat.

The data also show that the size of China's online shopping market now accounts for only 1-2% of the total retail sales of consumer goods. In Korea, this proportion is 10%, which is about 4% in the United States, while in Japan, as of the end of March 2009, the total retail consumption in Japan by online shopping and online shopping has reached three times in fiscal year 2000, of which more than 70% have been completed through online ordering, exceeding the sales volume of physical stores such as department stores and convenience stores.

There are 53 million members of the Lotte market in Japan's largest online store.

In contrast, China's online shopping market prospects are still very broad.

In this rapidly growing market, clothing sales are particularly eye-catching.

According to the Research Report of the 2009-2010 year Chinese clothing B2C online shopping market released by Ai Rui, the growth rate of China's clothing B2C online shopping market has been very rapid in recent years.

Zhang Yanping, an analyst with AI consulting, believes that from the present point of view, the development speed and growth potential of Chinese clothing B2C online shopping market are very large. At the same time, clothing B2C has attracted the attention and input of many traditional clothing brand enterprises, and has become the focus of market attention.

AI's consulting statistics show that in 2009, the size of China's apparel online shopping pactions exceeded 30 billion 700 million yuan, an increase of 81% over the same period last year.

Among them, clothing B2C paction volume of 2 billion 400 million yuan, accounting for 7.8% of the proportion of clothing online shopping pactions, year-on-year growth rate as high as 99.8%, the growth rate is higher than the overall growth rate of clothing online shopping market.

"Although this proportion is relatively low, the development speed and growth potential of garment B2C are much higher than that of C2C."

Zhang Yanping said.

At the same time, AI consulting expects that in the next three years, the characteristics and potential of China's online shopping market will ensure that apparel B2C will continue to maintain rapid growth, and the paction size in 2012 is expected to exceed 18 billion yuan.

First of all, the future of clothing online shopping market is large.

In 2009, the proportion of clothing online shopping in the clothing retail market has just increased to 9.7%, and the future incremental space is still very large. It is estimated that the proportion will be close to 17% by 2012.

The potential user base of clothing online shopping is huge.

The number of Internet users in China has reached four hundred million, of which eighty million of clothing users are online, and clothing is one of the necessary consumer goods, with a huge potential user base.

More users value the quality and service of online shopping clothes.

At this stage, users are more sensitive to price, so the sales of clothing products on the C2C platform are even more prosperous.

However, with the subdivision of online shopping users, the users seeking service and product quality are gradually forming and growing. B2C is more powerful in product quality and service, and is expected to become a growth initiative.

In fact, as early as 2007, clothing has become the largest category of online shopping in China. Before and after this, a large number of well-known Internet sales brands such as PPG, fan and so on emerged.

Although the final results of these brands are different, judging from the overall operation of the brand, it is enough to prove that the online shopping market is promising.

E-commerce industry observers believe that "fashion B2C website will certainly develop rapidly in the future, because fashion is the needs of people's lives, do not need to cultivate the market, just change the habits of Internet users can do."

Fashion crowd has great consumption ability, and is not very sensitive to price. More attention is paid to improving the quality of life. This group of people is the main group of e-commerce.

In fact, Mcglaughlin, a B2C website listed on Nasdaq, has a net profit of $108 million 30 thousand and a net profit of $2 million 530 thousand, just 2 million 100 thousand of its active users.

It is the prospect of consumption of fashion products such as fancy clothing and clothing in e-commerce. In October 2010, Dangdang COO Huang said that Dangdang could launch its own brand clothing or shoes bag in 2011, with the goal of "selling clothing, shoes and small numbers to the first place in the online retail market".

"But it will only get involved in basic and classic products, and create value for customers by size, not by fashion."

Huang Ruo said that the private brand mode at best is just a supplement to Dangdang department store business, because a single private brand product has a narrow audience, so it is difficult to do large-scale business.

Although Huang has repeatedly stressed that its own brand building is only a supplement to Dangdang department store strategy, but the industry insiders familiar with e-commerce believe that Dangdang's upcoming clothing and shoe package items are not simply "business supplements".

This is indeed the case.

Who will not be tempted to face such a booming market?