E-Commerce Enters The Wireless Era Quietly

PC "war" has not burned up, wireless "smoke" has begun to spread.

"

Coincidentally, Jingdong mall, one of the B2C giants in China, officially released the apple iPhone mobile client software in February 17th. In addition to the common functions of ordering and querying, it can also realize the parity function between offline and online.

Old e-commerce companies Dangdang and Amazon have already laid out wireless e-commerce.

Wang Hanhua, President of Amazon network, said that in 2011, e-commerce companies focused on wireless applications.

At present, Amazon has made sufficient technical reserves and pilot projects for mobile shopping.

At the beginning of 2011, China's main e-business army launched a march toward wireless applications, no longer the thunder and rain of the previous two years.

"Apple's iPhone and iPad have radically changed the way of wireless application, and the mobile payment business of telecom operators and third party payment has matured. E-commerce is expected to get a better result in the wireless internet field.

Wu Sheng told reporters that the company's wireless application has been upgraded to the strategic level, and Wang Chunhuan, the founder of the company, is the leader of the project.

The goal of fan Ke Cheng is to fully implement its cross platform service strategy by mining the mobile Internet market.

"All e-commerce companies have just started their exploration in the mobile field, and there is no mature technology or business mode yet.

But all of us must occupy a place in the wireless field ahead of time, so that two or three years later, we can get a share in the real outbreak of wireless e-commerce.

Xing Kongyu, chairman of the band, said (micro-blog).

Under the new terminal and new payment system, the efforts of e-commerce companies in the wireless field will be zero. The real mobile war has just begun.

Mobile client

"Customer service has launched iPhone Apple version and Android Android version, and symbiam and iPad are currently under development."

Wu Sheng told reporters that "all products purchased on the mobile client side can enjoy the same services at the PC side, including cash on delivery, 30 day unconditional return."

It is also understood that Jingdong mall apple iPhone mobile client upgrade version is also being developed, a key

Jingdong mall apple iPhone mobile client focuses on the characteristics of mobile shopping applications, and has many common functions, such as product search, order, order inquiry, drying list, product evaluation and so on.

In addition, the iPhone version Jingdong mall also highlighted the unique features of the mobile phone version, such as order reminder.

Mobile client has become a battleground for Internet Co in the mobile field.

"The industry once had a view that" WAP website is dead ".

WAP website belongs to the product of the old era, more suitable for functional phones, with the development of intelligent machines, or will be eliminated.

Therefore, Ctrip and other websites focus on the force of the client.

An industry insider told reporters, "but the industry is also worried that with the sharp increase in the number of mobile clients, the access resources are scattered and how to occupy a favorable position."

Wu Sheng told reporters that in addition to the client, all customers also layout the mobile WAP website.

At present, the mobile phone web page is relatively simple, mainly written in order to save traffic.

"No matter whether it is WAP website or mobile client, we will not give up, we will explore."

Whether it's a mobile client or a mobile WAP website, e-commerce companies regard wireless applications as one of the most important strategic areas of the 2011, and seize the high-end users of e-commerce.

According to Wu Sheng, van customer service's mobile phone network and client have already started trial operation in January 10th of this year.

In the absence of large-scale promotion in the early days, the number of orders per day from mobile phone users network and client has reached hundreds and thousands of orders respectively.

"The development of wireless e-commerce will be striding forward in the next few years, which is a widely recognized phenomenon in the industry."

Xing Kongyu said.

The latest data from the China Electronic Commerce Research Center showed that in 2010, the size of the real business of China Mobile e - commerce reached 2 billion 600 million yuan, up 370% from the same year.

In addition, AI consulting expects that in 2012, China's mobile e-commerce users will be close to 250 million.

"The importance of wireless e-commerce to VCM is self-evident."

A senior executive told reporters, "just like if there is no Internet layout in 2007, there will be no today's fans. Without today's wireless Internet layout, there will be no fans of tomorrow."

Opening personalized era {page_break}

"This is the arrival of a truly personalized era."

Talking about the opportunities brought by wireless Internet, a senior person who has been engaged in e-commerce for more than ten years feels that

Unlike PC products, mobile phones are one person, one number, which makes wireless Internet truly personalized application and development.

At present, the first thing to attract consumers' attention is the "parity function".

In the past, when consumers were shopping, in order to save costs, they used to search online products first, then regarded them as a bargaining standard, or when they saw the favored products, they did not go shopping directly, and first went to the Internet to compare prices, which directly reduced the consumption behavior.

Through the "parity function", consumers can get the latest online information and prices of relevant products at any time and anywhere.

Wu Sheng told reporters that when consumers saw a dress in the mall and uploaded the bar code with a cell phone, they could immediately see the design and price of similar clothes on the Internet.

Similarly, Jingdong mall has also provided a corresponding price system for 3C and department stores.

"With the development of LBS (geographic location system) business, there are many combinations with wireless Internet."

Xing Kongyu told reporters, "for example: through mobile phones, we can learn about the location of users, and the previous purchase records and habits, providing personalized pages and services."

It is reported that all customer service has begun to provide related services, such as: when consumers arrive in Hangzhou, just in Hangzhou in the rain, the page can display umbrellas and other related product information; when consumers in Hainan, the client front page will recommend sunscreen.

"Mobile phone is a personalized, timely product, wireless e-commerce can play these characteristics.

Through wireless e-commerce, it directly binds mobile phones to achieve a key recharge; through wireless e-commerce, it can easily use online vouchers and so on, all these services have great imagination.

Xing Kongyu said, "the key is to find service potential that really meets the needs of users."

In addition, a high-level guest told reporters that "the era of wireless e-commerce, driven by the huge capital chain, will also expand the platform for opening up.

In addition to the client promoted by fan Kai pin, through the platform opening, binding and cooperation, interest sharing mode, through the external technology and promotion force, expand the number of clients, covering a wider range of mobile Internet users.

At the same time, the independent client of V+'s website and other new businesses are in the development plan. It is expected that nearly 10 clients will be launched in the near future.

"This round of development of wireless e-commerce will not appear in the Internet bubble phenomenon ten years ago."

Xing Kongyu said, "ten years ago, the business mode of China's Internet was not perfect, and the user base was not big enough. But ten years later, wireless e-commerce was mainly operated by companies with a certain strength of manpower and material resources, and it did not lack the exploration of business models, but it needed to find truly effective service needs."

Heavy barriers

In fact, as early as two years ago, e-commerce giants will focus their attention on wireless applications.

However, due to the immaturity of mobile terminals, bandwidth and payment systems, wireless e-commerce has been a flash in the pan.

Today, mobile terminals have been improved, which greatly simplifies the mobile shopping process.

But the payment system, bandwidth and speed of Internet are still restricting the development of the industry.

In addition, due to the rise of wireless e-commerce, the impact of traditional retail channels will also be resisted by traditional businesses.

China's mobile payment is still limited to the field of micro payment, and it is difficult to satisfy the large amount of wireless e-commerce shopping.

Prior to this, China Mobile wants to make efforts in the field of mobile payment, and 39 billion 800 million yuan has been widely invested in Shanghai Pudong Development Bank.

But so far, no real revolutionary applications and services have been launched.

However, a senior executive of an e-commerce company, who did not want to be named, told reporters.

"As we all know, China Telecom operators attach great importance to mobile payment, and have launched a series of communication with China's mainstream e-commerce companies to listen to opinions in order to promote the development of mobile payment business."

According to a senior executive of an e-commerce company, "at present, about 60%-70% products in the e-commerce industry are settled on the basis of cash on delivery.

Even if mobile payment is not perfect, it will not affect the development of wireless e-commerce.

But in turn, if the mobile payment and other supporting links are well done, the cost of e-commerce companies will be greatly reduced. "

At present, besides mobile operators, the third party payment companies, including Alipay, are also working hard to accelerate the development of mobile payment.

Alipay has released an official client for iPhone, Android, Blackberry, Windows mobile, Symbian, Java and other mobile systems, enabling Taobao to order payment and pfer business.

According to Alipay's previous announcement, Alipay achieved 1 million 100 thousand payments during the Spring Festival of 2011, and the amount of payment increased by 15 times compared with the same period last year.

The number of new users increased by 4 times the same period last year, and the amount of payment for each paction doubled accordingly.

In addition, China's mobile Internet access speed is not fast enough, the tariff is still expensive, but also restricts the development of wireless e-commerce.

But more importantly, with the popularity of the client with "parity" functions, this will seriously impact traditional channels and lead to a fierce battle.

Traditional manufacturers will take a series of measures to avoid hurting their interests.

Earlier, it also broke out Gome and Suning boycott Jingdong mall events.

But in any case, wireless applications are the strategic commanding heights of e-commerce companies.

Only if the powerful e-commerce companies really do, can we understand the needs of users and the gap between them.

Xing Kongyu believes that the rise of wireless e-commerce is no longer far away.