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Shoe Enterprises 361 Degrees Plan To Enter The "Ten Thousand Shop Era" In Four Years.

2011/2/25 10:35:00 37

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February 25th, 31st degree yesterday announced the performance in the second half of 2010.

Data show that in the second half of 2010,

360 degree

Operating income of 2 billion 275 million yuan (RMB, the same below), an increase of 29.5% over the same period; net profit of 423 million yuan, an increase of 18.51% over the same period in 2009, a profit of 0.205 yuan per share, and a dividend of 0.071 yuan per share in the medium term.

In the second half of last year, the company increased retail stores from 336 to 7263, and 361

Children's wear

The total number of stores increased to 487, of which 133 were the counters in adult clothing stores, while the new concept store increased to 2 from the previous 2 to Town.

It is reported that from the product category, the sales volume of footwear sales reached 1 billion 226 million yuan, an increase of 18.1% compared with the same period last year, and the sales volume of clothing products increased by 42% to 997 million yuan.

At 360 degrees, the group distributes the business model in an exclusive way to make full use of the changing environment for the leasehold, and to effectively control the level of inventory and bad debts while it is rapidly expanding its sales network, so as to achieve superior results.

331 believes that the sporting goods industry will start to focus on store efficiency and brand promotion, resulting in better sales prices, wider product categories, improved product quality and functions, and more effective inventory control, which will continue to grow, rather than just the growth of the number of previous retail chains.

The company will continue to increase its sales network by 600-800 stores each year at its current rate, and will be 4 years' time.

network

The number of stores has expanded to 10 thousand.

At the same time, financial reports said the company had 20 footwear production lines with 17 million pairs of shoes in the new five mile Industrial Park production base and the existing Jinjiang production base at the end of 2010, an increase of 1 compared to the end of June 2010.

In addition, the total annual production capacity of the 360 degree garment production line is 5 million.

331 degrees also revealed that it will continue to invest in the development of children's clothing series of 360 degrees.

Based on the foresight of the group, the establishment of a special ordering, production and distribution network for the business will ensure its success and believe that the children's wear series will become a major driving force for the group's growth.