South Korea Chung Geun-Hee Endorsement Shoe Brand Zegda Zhengda
In 2010, accompanied by "
Mary Stayed Out All Night
The popularity of South Korea's new generation idol star Chung Geun-hee has skyrocketed.
When the carnival atmosphere of the new year has not dissipated, Chung Geun-hee, who is obsessive with many fans, has landed in China and joined hands in the new world.
fashion
Life
brand
Zegda is a new storm of fashion that no one can block.
It is understood that the trip to China is the first overseas trip of Chung Geun-hee rabbit in 2011, and the main purpose of his trip is to shoot new year's first advertising blockbuster for the endorsement brand Zegda Zhengda.
Join hands with Chung Geun-hee Zegda to open the international stage.
Since the official announcement of Chung Geun-hee's airborne China by Zegda Zhengda micro-blog, many eels have voluntarily organized to Guangzhou to follow the footsteps of idols.
"Eel" is what Chung Geun-hee fans call himself.
During the blockbuster of Chung Geun-hee, eels cheer on idol.
Whether they are at the airport or in Chung Geun-hee's hotel or advertising studio, they can see the eels.
In the face of the passionate eel, Chung Geun-hee was very affectionate and tried to satisfy their demands, which made the eels follow the excitement.
Netizens "77 in Guangzhou" sent Sina to praise the idols of micro-blog: "(he) greeted us with a smile too love!!! Appreciate your kindness, hard work and attitude towards others."
Eels constantly put the idols' live photos on micro-blog, causing the Internet craze rapidly, and the micro-blog forwarded every day.
As the sponsor, Zegda Zhengda also provided many opportunities for eels to get close to idols, so that they could feel good about Zegda.
Eel has expressed strong support for this idol's hand in hand, Zegda, the new international fashion lifestyle brand.
Netizen "visarah_Jang" message to Sina Zhengda Sina official micro-blog: "this advertisement is very important for the big to enter the Chinese market. The great temperament is kind, healthy and dynamic. Your choice is all right. Look forward to advertising! Come on!"
It is understood that Zegda Zhengda is an internationally renowned brand of new fashion life, creating a new fashion life style of China's history of walking shoes.
At the end of 2010, Zegda formally decided that Chung Geun-hee was the spokesman for the first generation of brand image in 2010-2012 years.
As the first step in the substantive cooperation between the two sides, Zegda has attached great importance to the blockbuster. The company's top executives have accompanied them and praised Chung Geun-hee's performance.
Zegda chief executive believes that "joint international artist Chung Geun-hee is the first step for Zegda to open its international influence.
Chung Geun-hee's "brilliant life magician" image not only led to the Asian movie music scene, but his "tidal flavor" style also swept the fashion life field. Chung Geun-hee is undoubtedly the Zegda's major brand spirit - the best way to improve oneself, original enterprising, diverse experience, fashion and life.
Super brand offensive Zegda Zhengda set up a new lifestyle benchmark
What is the spark that Chung Geun-hee and Zegda are able to wipe out? The content of the new advertising film is wonderful.
According to Zegda's big side, the commercials were integrated into the main product of Zegda Zhengda 2011.
During the filming, Zegda Zhengda created a series of different scenes, including the European town and the campus nostalgia scene.
The installation of millions of shooting scenes lasted for one month, emphasizing the sense of space in the European town, and adding the dance music of light rock music to the young people's visual experience. Even Chung Geun-hee, who published many singles, has a refreshing feeling. When he turned into a skateboard player and a street dance master, the scene personnel felt incredible.
During the filming, Chung Geun-hee showed the youthful strength, joy and vitality and gorgeous image perfectly for Zegda.
The atmosphere was filled with laughter and cheers.
For Chung Geun-hee, the shooting is also challenging. He must maintain his posture, make a joyful expression and keep balance when he is dancing and dancing when he completes the skateboard and hip-hop moves.
Many media have paid much attention to this blockbuster.
With the deepening of Zegda's major advertising films, the topics brought about by Chung Geun-hee and new fashion life will also be seen frequently in the media.
After the broadcast of the KBS hot TV drama "Marie lodge" in December of the tiger year, Chung Geun-hee's career climbed to a new peak.
Handsome appearance, cool personality, singing and performing are all excellent, making him an outstanding representative after Bae Yong Jun, Rain, Lee Jun Ki and other Korean superstars.
With the help of Chung Geun-hee's high popularity, Zegda Zhengda will also take a strong brand communication offensive and set up a benchmark position for China's new fashion life.
It is said that Zegda will soon be staged in CCTV-5, Zhejiang satellite TV, Hunan satellite TV and other TV stations. At the same time, the mainstream fashion magazine "YOHO trend" and "size" will also be published simultaneously.
In the light of the huge media cost of Zegda Zhengda, 2011 will undoubtedly become a year for Zegda Zhengda and Chung Geun-hee to shine brilliantly in the Chinese market.
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