5 Trends Of Men'S Wear In Autumn 2011
1., the US market can not be abandoned: the US market may still be sluggish, but many Italy Brand Company, which specializes in suits, report that the sales volume has increased significantly.
This shows several things.
First of all, the American men who are eager to start their business want to impress people and make themselves better.
Secondly, when formal speaking is needed, casual clothes are no longer appropriate.
Third, business people in the United States may be willing to pay more attention to their outfit than their counterparts in Europe or Asia.
2. also can not abandon the Japanese market: many Italy fashion companies (regardless of size) do not want to do business with the Japanese. Japanese men may not reserve luxury brands that are more predictable. But they buy large quantities of jackets from Boglioli, buy leather bags from Felisi, buy all kinds of shoes from Buttero, and buy neckties from Bigi.
There is no doubt that the less famous Italy brand has set a new sales record in Japan.
3. China's fashion spending force does not like "made in China" products: all private Holdings Company selling European brands and exporting domestic brands are now shrinking.
It is not surprising that careful Chinese consumers do not want to buy their own products in Italy, but the price tags are labeled "made in Europe".
This is a great benefit to companies that realize that they are not only marketing but also industrial producers.
4. the role of the Korean market "locomotive": Although the sales growth of the Chinese market is encouraging, the real growth this year is due to the consumers of South Korea's largest retail companies, and South Korean men who want to dress like Tokyo people, but not wear them out.
This is especially good news for bags and accessories brands. From the bow tie, riding hat, handbag and knitted belt market, they regard Korea as the second largest market after Japan in the future.
5. the future market will be customized: after years of popular fashions inspired by railway lines, rice fields, shipyards and law enforcement agencies, the age of tooling seems to have ended.
There is no doubt that in Brescia (Brescia), Harajuku (Harajuku), Paddington (Paddington) in Sydney, and some parts of Portland (Portland) in Oregon, there will still be fans of work clothes, but men's clothes will appear to be customized.
This is good news for the British garment industry, but unfortunately, there are few large British manufacturers now.
In Europe, Portugal, Italy, Germany and Spain will be the last winners. The United States will have some opportunities to customize the garment industry, but it will depend on what clothes and shoes the men of the United States like to go to work and play.
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