Nelson: The Growth Of Garment Retail Industry In Low Line Cities Will Present Great Potential.

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Xu Liping said he was influenced by the macro economy and individuals.

With the low line cities (the so-called low line cities refer to the three or four tier cities below the prefecture level), the average household income has already crossed this threshold (three line cities 11782 yuan, four line cities 8416 yuan), retailers and consumer goods manufacturers will find the next golden opportunity for consumers in these cities.

This opportunity is: 163 million families are not satisfied with the consumption demand.

Nelson, executive director of retail services in China, Chen Junliang reminded that to develop these emerging markets, retailers should consider these groups in different ways, giving priority to the adaptability of the formats, consumer loyalty and customer satisfaction.

Summing up shoppers' shopping habits in low level cities, it is found that they tend to treat shopping as leisure and time wasting activities, and rarely convert stores.

Based on the above characteristics, the community shopping center performs well in some large and fast developing low level cities, because the "one-stop" concept can meet the needs of daily food department stores, entertainment and banking services.

Neighborhoods and shops are more popular in small and medium-sized cities, because the friendly atmosphere meets the needs of customers.