Sewing Machine Industry: Emphasis Should Be Laid On Self-Discipline And Innovation.

China

However, the Chinese sewing machine industry after the financial turmoil has been at a delicate crossroads in the development process after the baptism of financial turmoil. In the strategic choice of how China's sewing machine manufacturing industry is facing pformation and upgrading, the development factors of the fair, orderly and reasonable competition that should be followed in the sewing machine market conform to the rules of the modern market game are still missing the day after tomorrow.

Trade and development is a long way to go

Orderly and fair market business activities will bring prosperity to the country and society.

The prosperity of modern business economy is also a support for the vigorous development of an industry.

In this sense, the success or failure of the development of sewing machine business is the key to the healthy development of the sewing machine industry.

As an important link between production enterprises and users in the industrial chain, distributors play an invaluable role.

However, due to the lack of market economy concept, the old family workshop marketing mode is characterized by backward management system, weak sense of integrity and self-discipline, ignoring the fair rules of the market, and weak brand service system. With the development of China Sewing machine industry, it has been developing slowly.

Nowadays, the development of most of the distributors in sewing machine industry has not changed.

Industry and trade structure problems are prominent, such as the size of enterprises is small, the development of formats is not balanced, and the quality of employees needs to be improved.

More importantly, how to reconstruct the sewing machine market and dealers' awe of business ethics and fair rules is the key to abandoning the negative factors such as quick success, instant benefit and extreme self-interest. The improvement and innovation efforts are based on the recognition of market fairness, impartiality and order, and the awareness of honesty and trustworthiness.

If the concept of "pformation and upgrading" can not be thoroughly changed, the industry will change from "big" to "strong", and the "re-entry" in the field of Commerce and trade will be unpredictable.

As a key link in the industrial chain, business enterprises are more responsible for identifying the new development trend of the industry, observing the rules of market competition, advocating voluntary, equal, fair and honest business ethics in the industry, and promoting fair competition and common progress.

This is not only related to the development of China's sewing machine industry, but also the key to the survival or failure of business enterprises.

Self disciplined unavoidable topics

Since the development of sewing machine industry in China, vicious competition such as credit, zero down payment and price war has never disappeared in the industry.

In the crucial period of moving towards sewing machine power, it is still a commonplace topic for the industry to grasp the root cause of the stubborn disease in China Sewing machine market accurately.

To control and control the market, we must first clarify the relationship.

The relationship between the dealer and the manufacturer is dubbed "conjugal relationship" or "couple relationship".

But the two should be the relationship between the former store and the factory, that is to say, rely on each other, do well in the market and create brand alliance.

Dealers and manufacturers need each other, which is the prerequisite and foundation for good cooperation.

It is true that manufacturers and distributors are not only a contradictory entity but also a community of interests.

In the entire marketing process, the game is everywhere, but the fundamental purpose of the two is the same, that is to achieve a win-win situation.

Whether it is to compete for the share of the cake in the established cake or to share the cake together? Manufacturers and distributors will have the right choice.

Similarly, manufacturers and distributors should abandon the idea of control and control.

Just imagine that the manufacturer controls the dealer. In fact, the distributor is not the distributor in the original sense, but becomes the marketing organization of the manufacturer. The dealer controls the manufacturer, so the manufacturer is not the factory in the original sense, but has become the distributor's workshop in the area.

Orderly market competition can not, of course, demand that enterprises with interests as the first appeal must become intimate friends. But after straighten out their respective positions and clarify their relationship, they can lay the foundation for self-discipline of the industry.

Dealers should not be the initiator of "non self discipline".

Like the development characteristics of China's manufacturing industry, the private sector is the core force in the development of China's sewing machine industry.

Sewing machine dealers are hardworking and hardworking, and have been in the industry for many years. They are familiar with the development of the industry.

But their defects are equally fatal -- the relative lack of integrity consciousness, the disorderly pursuit of the maximum interests of enterprises and the low management ability of modern enterprises.

It is undeniable that with the rising cost of upstream products, the demand for performance price ratio of customers in downstream enterprises has been increasing.

As a result, dealers continue to "squeeze" upstream and downstream, the profit margins are compressed.

But this can no longer become a phenomenon of low price dumping, credit auction, default payment and other phenomena after the crisis, and the reason for enterprises to occupy the market.

Before the financial crisis, the market price war and credit sale war became more and more intense. The development of big enterprises was in a vicious circle and could not extricate themselves.

The deep-seated causes of vicious competition can be attributed to total loss of control, structural imbalance and demand imbalance. Although there are national macroeconomic policies and environmental factors, we can improve our understanding in the field of Commerce and trade, form industry self-discipline, and create an industry culture of "honesty, rational competition, harmony and win-win".

The development and growth of the industry require the establishment of modern enterprises, specialization, regularization and institutionalization.

China's sewing machine market has never lacked the wisdom and acumen of grasping opportunities, but lacks the reconstruction of integrity, morality and social responsibility. Therefore, distributors should not be the initiators of the lack of self-discipline in the industry market.

Manufacturers do not add fuel to the flames of market chaos.

According to the understanding of the healthy development of the market, distributors should be the maintainers of channel strategy for the manufacturers, the steadfast executors of the price system, but nowadays, on the contrary, dealers become the destroyers of the channel, the disruptor of the price, and the violators of the market rules.

What is the crux of the problem of fleeing, low price, credit sale, even fraud and selling? What is the crux of these problems? Is it really unfair to blame the dealers for all the negative factors in manufacturing these markets?

Looking at the current situation of distributors in the sewing machine market, they can be roughly divided into two categories: the first type dealers are local sales forces with many advantages, such as capital, personnel, channels, distribution capabilities, goodwill and so on. They have good market base and market operation capability; the second types of dealers are not obvious enough in every aspect, the market is not strong enough, and the market operation ability is relatively weak.

Although these two types of dealers can appear in front of the whole machine manufacturers in different times and occasions, even the first class dealers can "pin down" the whole machine manufacturers to some extent, but the two have a very similar survival state. How to get the sincerity, understanding and support of the whole machine manufacturers on the basis of equal respect for common development, and even achieve the real "win-win" is the key.

First of all, equal respect is the most basic prerequisite for win-win cooperation.

The relationship between manufacturer and distributor can be "husband and wife", or the relationship between factory and factory, but it is not "relationship".

In terms of the development of the industry for many years, the manufacturer of the whole machine controls the advantageous resources such as technology, capital, products, talents, and even channels, but these must not be the capital for dealers to "exercise hegemony".

Second, we should avoid the one-way commitment of cooperative business risks.

In cooperation, a win-win situation should be built on the basis of "risk sharing and benefit sharing", while the sewing machine market actually has a "leaning over" phenomenon at present, that is, the interest of the whole machine manufacturer is the first, the dealer risk is the most, and the interest mechanism is seriously asymmetric.

Specifically, dealers' operating risks mainly include market risk, capital risk, reputation risk and so on.

And policy swings such as manufacturers, heavy sales and less services are the "bitter fruits" that dealers can only passively accept.

Therefore, when the credit sale arrears and the low price competition appear in the sewing machine market, when the industry accuses the dealers of breaking the rules of the game, they should think about whether these smart manufacturers are able to pfer the risk to the distributor properly.

Because manufacturers can not be responsible for the interests of distributors, while constantly developing new products and technologies, provide a full range of follow-up support and services for dealers, and how dealers can return together with you.

Innovation is the eternal theme of dealer development.

The manufacturers and dealers have their own advantages, while the industry has special specialties. The two sides do not have the ability to do fine work in their own field.

To achieve cooperation and mutual benefit under the premise of equality and mutual trust requires the manufacturers and dealers to differentiate their own development defects and how to improve the development of the industry by innovation.

Building modern business enterprises

First of all, rebuild the way of honesty.

Objectively speaking, at this stage, we should not be too strict with dealers to have long-term development, serve the society and revitalize the industry.

But honesty is the basic way for people to do business.

Whether dealers or manufacturers, integrity is a necessary and sufficient condition.

As a bridge connecting products and terminals, dealers must first attach importance to honesty, because only by ensuring integrity can the upstream manufacturers and downstream customers feel reliable and have the possibility of deep cooperation.

Second, plan effective marketing ideas.

Thinking decides the way out. Without thought, there is no way out.

Manufacturers are very concerned about whether dealers have clear marketing ideas, and strive to choose similar marketers who sell similar ideas to the whole machine company.

Only when the manufacturer of the whole machine sees the marketing ideas that conform to the corporate philosophy and culture from the distributors will he generously provide various support.

Thirdly, improve the value-added capability of products.

Today, distribution and service capabilities have increasingly become the core competitiveness of distributors, because dealers are relying on the distribution and services provided for the downstream, so that manufacturers can provide value-added products, so as to make profits.

Many manufacturers are now more willing to support small dealers who are small but really agree with business ideas and services.

Through their own work, they make their products have a higher value than their competitors' products, and also make the downstream customers more agree with the products and brands of the enterprises.

Finally, improve the modern management ability of dealers.

The management ability of dealers mainly includes managers, goods management, after-sales service, market information control and business decision making.

Some dealers have made a mistake in their conceptions. They think they are only working for the manufacturer, not as a business entity. How can such distributors manage comprehensively? In the view of manufacturers, the larger the scale of the dealers without management, the greater the risk.

If the dealer's management capability is zero, it is impossible to avoid risks, blindly shift responsibilities, and only make a mouthpiece.

Be a bosom maker.

In the early stage of development, blindly seeking provincial agents and large agents will show its drawbacks along with the arrival of the wave of fine marketing.

Therefore, the whole plant should focus on the meticulous and meticulous marketing work of its own enterprises.

It is necessary to find a powerful distributor to open up a situation for enterprises first, and also to give full attention to and help small and medium-sized distributors to make up for deficiencies in the enterprise market.

Of course, the market is always volatile. Manufacturers must strive for the initiative in their cooperation with distributors, but this initiative should be based on an equal attitude and with the willingness of sincere cooperation to face the initiative of dealers.

First of all, to achieve the implementation of help, only by first helping, can we gain the initiative.

Second, interest driven.

Not only let dealers see short-term interests, but also let dealers see future benefits; not only let dealers see the interests of the product itself, but also let dealers see the social benefits other than products; third, on the after-sales service and technical support, we can effectively relieve dealers of their worries.

In the process of market development, manufacturers should always treat distributors differently at different stages. However, at any stage, the attitude of support and help and sincere cooperation is always the key element for both sides to "harmony".

It can not be because the so-called big dealers have hindered the development of enterprises in a sense, and they have been worried about "raising the tiger to take trouble", thus inhibiting their development.

To create modern enterprises, enterprises are required to have broad and broad mind. They should treat each other in a sincere way, seek common ground while reserving differences, and seek common development in relative initiative and passivity.

The innovation of technology and business mode and the development of industrial chain are changing the overall appearance of sewing machine industry and commerce.

The sewing machine market is facing a series of significant changes from the physical market to the virtual market, from the trade in goods to the service trade, the commodity distribution function to the allocation of resources and the integration of the market function. The emergence of new formats such as e-commerce and logistics allocation has made the sewing machine trade go ahead in self-discipline and innovation, opportunities and challenges.