The Pformation Of Shoe Making Industry In Henan To The Seller'S Market

In February 28th, it was known as "the comprehensive reform of small towns in China" and "the key towns in the whole country".

How can the shoe industry of the Central Plains town grow so flourishing? How can the shoes made by them become so popular in the market?

Combination of production, study, research and marketing

The production of shoe industry in mauning town began in 80s of last century, and the production process was simple, single variety, no brand and characteristic, big risk and low profit.

A few years ago, a warm winter weather hit the footwear industry of mausoleum. The cotton shoes they produced were heavily overloaded, and some factories were even on the verge of bankruptcy.

To recore the pain, the Party committee and the town government of the town of mausoleum are leading the "five cards". We should give full play to the comparative advantages and make good use of the "special brand". We should realize the marketization of the operation of the gathering area, lay a good market brand, carry out the combination of production, learning, research and marketing, lay the "science and technology card", create the "depression effect", open up the "open card", establish the concept of circular economy, and play the "ecological card".

The five cards were launched to make the town's shoes scale and base.

Through the way of "going out and coming in", we introduce new technologies, adopt fund-raising, joint ventures and other ways to make the footwear industry quickly adjust the product mix, diversify and market the products, so that the whole shoe industry has gone out of the dilemma of single product and poor sales, forming a shoe production base with many famous brands such as Chunlan and so on.

Chunlan shoemaking factory is the largest shoemaking enterprise in the town of mausoleum. Its annual production capacity is 1 million 500 thousand pairs. In 2009, it invested 10 million yuan for pformation and upgrading, and imported advanced domestic production lines to produce high-grade tourist warm shoes.

If the old brand wants to survive, it must advance with the times, apply new technologies and develop new products, so as to develop.

Director Wu Chuanming felt deeply.

The development and utilization of new technology, especially the application of shoe vulcanization technology, has increased the firmness and quality of shoes.

At present, the whole town has developed eight varieties of more than 60 categories: warm shoes, snow boots, travel shoes, four seasons shoes, casual shoes, cotton slippers, leather shoes and high-end tourist warm shoes.

In just a few years, many enterprises have completed the "three jump" from the establishment of brand, independent research and development, and then to the establishment of sales channels.

Win the market by brand

Wu Chuanming, director of Chunlan shoemaking factory, said: "last year, we launched joint production with Shanghai Keyuan shoes company, Shanghai Guang Wei shoes company and the United States BBC company in China. The products are exported to more than 10 countries and regions, and are well received by customers."

Brand advantage promoted Chunlan shoemaking factory cooperating with Shanghai Keyuan shoes company, Shanghai Guang Wei shoe company and American BBC company in China.

Under the guidance of the "famous brand driving strategy", the Mau Ling shoemaking enterprises carefully build their own brands.

At present, 5 shoe making enterprises in the town have registered their trademarks, and 11 shoemaking enterprises have been designated by the Ministry of agriculture as "product quality standards enterprises". 38 enterprises have been awarded the title of "famous and excellent products" in Henan Province, and have developed 8 series of more than 30 varieties and sold more than 20 provinces.

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With the development of the footwear industry, as a rapidly developing industrial cluster, the Mau Ling shoe industry has developed a relatively complete set of industrial support, giving birth to more than 20 related industries, such as non-woven fabrics, printing, machinery, weaving and so on, forming a complete chain of footwear processing and production. There are no shoe materials that can not be bought here, and many foreign shoe factories are buying raw materials in Xiangcheng.

Professional park highlights agglomeration effect

"Really busy," Wu Chuanjun, director of the spring bud shoe factory, said most of the three words to reporters. "500 thousand pairs of sneakers for customers will be delivered at the end of this month.

Before he finished speaking, his cell phone rang. It was a call from a customer in Shanghai.

Not only is the spring bud shoe factory, but other shoe factories in the professional garden are also busy.

"Investing 10 million yuan in the town has set up a shoe industrial park which integrates production, sales and management, attracting the enterprises of" leading enterprises "to enter, bringing the shoemaking households into the scope of management, unified trademarks, unified supplies and unified sales, solving the problems that one family can not solve, and effectively expanding the production capacity of enterprises.

Liu Dejun, Secretary of the town Party committee, said.

The town organized some shoemaking enterprises to investigate and investigate the market.

Many operators realize that if we want to make the shoemaking industry of mauning town competitive, we must introduce capital, introduce technology and introduce talents, so as to pform products from middle and low grade to middle and high grade, from single to diversification, from decentralized operation to scale production, from disorderly production to centralized management.

The professional garden helps to make the footwear industry flourish and the agglomeration effect is obvious.

"We have been in the coastal area for 20 years, and are more confident to operate in the Central Plains for 20 years. We are determined to make Xiangcheng Mau Ling as a production base for the footwear industry."

Last year, the Fujian boss stationed in a professional park told reporters that there is a huge labor force advantage, a huge domestic market, and the shoemaking industry is pferring to the Central Plains. On the one hand, it can do foreign trade, and on the other hand, it can also be sold domestically.

At present, the town's shoemaking professional park has attracted many well-known shoe enterprises to enter the gathering area.