Spring Clothes Want To Go Up And Fatigue Promote Rational Consumption

Since last year, Chinese people have been deeply impressed by soaring prices. The textile industry is no exception. The fluctuation of raw material prices even knows a lot about people outside the industry. In addition, there is also a rise in the cost of employment, energy and so on, which keeps the profits of enterprises constantly diluted.

However, these costs are not enough to pmit to the terminal, so that many of them are inadequate.

Product pricing is inevitable.

After the Spring Festival, the weather is getting warmer and warmer. With the increase of temperature, people are gradually getting rid of bloated.

For raising prices, Jiang Hengjie, executive vice president of the China clothing association, gave a clear explanation last year: "in the traditional clothing manufacturing and manufacturing cost structure, raw material costs accounted for 60%~75%, manufacturing and manufacturing costs accounted for about 25%.

The current situation is that the cost of raw materials and processing costs are rising, clothing prices are rising, and the rising cost of manufacturing is bound to pass down the next link.

Semir brand sales manager Liu told reporters.

In addition, there is another factor in the rising price of spring clothes. "The fluctuation of cotton prices last winter has led to a lot of losses in the sales of winter clothing, so the price increase of spring clothes is also to share some of the losses in the winter wear market."

Judging from the current situation, the price increase of spring clothes is only a start. According to the industry practice, clothing manufacturers generally produce two seasons ahead of time. Therefore, the recent pickup of raw material prices and the pmission effect of "high price" of labor costs are not completely in place. If the cost continues to rise, the trend of clothing prices will probably continue to the summer and autumn loading market. According to the analysis of the industry, the clothing price is estimated to increase 10%~20% on the existing basis.

Price increases promote rational consumption

The rise of costs is not simply solved by raising prices. For many garment enterprises, the rise or fall may bring very painful consequences.

Under the current economic situation, consumers have not increased their incomes on the one hand. On the other hand, they have to face the pressure of rising prices of other necessities, and only reduce some of their expenditure.

Jin Yuan, director of the women's clothing department of Yansha shopping center, told reporters that the sales of spring clothes were the lowest in recent years since the Spring Festival.

"Especially during the Spring Festival, the sales performance of the past Spring Festival will be the best part of the year, but this year it can only be very miserable. In all kinds of clothing, children's clothing is the closest to the previous year's level."

In addition to the decline in sales performance, the rise in commodity prices has brought about another new phenomenon. Many brands have launched discount sales activities just after the Spring Festival.

"This is definitely not going to happen in previous years. Generally speaking, discount sales promotion will be the promotion method adopted by merchants in the clothing changing season, and now the new products have just been on the shelves, they will start to discount, and they are all 7~8 discount or full 100 yuan to 30 yuan, which is a huge discount. It can be imagined that the pressure generated by price increases is indeed great."

Ji Gang said.

With regard to the price hike of products, Hu Wen, director of marketing in Dongguan, is full of bitter water. She said: "consumer loyalty is based on price and quality, and consumers have accepted your current price. If sudden increase in price increases, customers will be lost.

In many enterprises, the increase in spring clothing is only 5%~15%, which is far behind the speed of rising costs. In addition, it also includes the sluice restriction, the rising cost of foundry, soaring logistics costs and so on.

In this regard, many enterprises seek simplicity in the design style, in order to reduce the use of cloth, while reducing the quality of cloth, as far as possible to reduce costs.

Even so, a series of measures can not completely offset the pressure of rising costs, even if the price increases still reduce a lot of profits.

In the face of rising clothing prices, some consumers have tightened their belts.

But not everyone is passive. Many people take the initiative to change the way they buy clothes and choose some more economical channels.

Ms. Zhang's monthly salary is about 3000 yuan, and she has the habit of shopping.

Although there has been a habit of shopping in Taobao, but for clothing, she has been afraid to easily buy online, first, it is difficult to grasp whether it fits well, the two is quality can not be clear at a glance.

But the rising clothing prices of the store forced her to become a net panning.

Recently, she has bought two pieces of clothing through Taobao, which costs more than half of the price.

"Although there are unsuitable risks, it is a lot cheaper and worth taking risks."

Apart from online shopping, buying cloth and making clothes directly has become a way to save money for more and more people.

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Ms. Wang, who owns two clothing stores, said: "after the Spring Festival, orders were much more apparent. Most of the old people used to make clothes, but now more and more young people come to them. The cloth and the styles they request are very strange, and even some styles are not seen.

Although the prices of raw materials have risen, the price of cloth has doubled and doubled compared with the past. But even so, there is still a great deal of preferential price for clothes and shopping clothes. A suit for us is about 300~500 yuan. If we buy it in the mall, it will be more than 1000.

Enterprises encounter internal and external troubles

While the domestic market is affected by the cost fluctuation, the export enterprises are also faced with many difficulties.

According to the data of the General Administration of Customs in February 14th, clothing exports in January amounted to 13 billion 380 million US dollars, up 33.6% over the same period last year, and the export of textiles was 8 billion 240 million US dollars, an increase of 47.5%.

This is obviously higher than last year's increase in China's textile and clothing exports by 23.6%.

Bao Songjin, general manager of Ningbo Tian Hui Textile Co., Ltd., said that the textile products exported in January were basically the orders received last year. Some of them were originally exported in February, and they also concentrated on shipping before the Spring Festival.

Therefore, the substantial increase in exports does not mean that the pressure on enterprises is decreasing.

At the same time, in the face of the rising cost of cotton yarn and labor, and the difficulty of recruiting workers, the price of products has been raised by 20%~30% this year. A small number of customers have pferred orders to Bangladesh, Vietnam and Eastern Europe and other countries and regions, while most of the customers are still on the sidelines. The export orders in the coming months are not yet able to be judged, and the situation is not optimistic.

Wang Yisheng, director of Lotte clothing company, also said that clothing has basically been exported this spring and has already been producing summer clothing ahead of schedule.

The cost is rising and some customers are unable to accept it. The greater the cost pressure, the greater the cost.

"At present, the export orders have been reduced by 10%~20%, and some customers in Hongkong, Taiwan and South Korea have begun to pfer some orders. Because of the gradual loss of cost advantage in the mainland, these customers began to choose countries with lower cost. Some of the middle and low order orders were pferred to Southeast Asia, and high-end clothing could be purchased from Europe and the United States.

The appreciation of the renminbi has made our export business more and more difficult.

Wang Yisheng said.

The appreciation of the renminbi against the US dollar and the depreciation of some countries' currencies against the US dollar may result in the separation of some textile and apparel orders from China.

In February 11th this year, the Dong shield depreciated against the US dollar by 9.3%.

The extent of the depreciation is higher than expected, to a certain extent, triggering worries of neighboring countries.

A survey of 385 international buyers released last month showed that most buyers surveyed said they needed to pay higher prices for Chinese products, while 31% of respondents said they would increase purchases from Vietnam.

The survey also shows that Chinese textile exporters have already felt that orders are shifting. One of the reasons is that Vietnam's price is 30% cheaper than China's.

The devaluation of the Vietnamese shield against the US dollar will have an impact on China's textile exports, but its impact on the overall export of clothing is also very limited, because the competitiveness of China's textile and garment industry in the world is very obvious, and it will not lose competitiveness immediately because of the rising cost. China's textile and apparel exports are still at an upward stage. At present, there is no possibility of large-scale orders shifting. The textile processing capacity of Southeast Asian countries is limited, for example, last year China's textile and garment exports exceeded 200 billion dollars, while Vietnam had only about 10000000000 dollars.

However, garment enterprises should also pay enough attention to this shift. Otherwise, it will be a threat to China's textile and garment industry in a timely manner after the perfect technology and matching in Southeast Asia and Bangladesh.