Design And Research Brand &Nbsp; Dalian Clothing Boarded Paris "T".

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After fully understanding the basic situation of Dalian's clothing development, Yamamoto Masashi talked about how to make further breakthroughs in Dalian clothing and form a brand with real international influence and appeal. In his view, if Dalian clothing wants to bid farewell to the situation of high output and low profit, the emergence of internationally famous brands must take the road of innovation, design and research and development, vigorously cultivate the elements of culture and taste contained in clothing, and focus on the high value-added links in clothing.

Yamamoto Masashi's proposal coincides with the Dalian textile and clothing 12th Five-Year plan (hereinafter referred to as "planning").

According to the reporter's understanding, "planning" put forward that during the "12th Five-Year" period, Dalian clothing should increase investment and support in fashion design, product development, brand incubation and other links, and focus on cultivating "three high" clothing brands with high technology content, high grade and high added value, and penetrate into the high value-added area.

Tian Ping, President of the city clothing association, told reporters that in the past, the clothing industry of our city had some problems, such as large quantity of raw materials, low private brand, low gold content, and lack of fashionable and creative culture atmosphere. It showed the situation of "rarely seen brands in the industry, but the fashion was lacking in fashion". The clothing companies in the city were numerous, and the number of products produced was also very impressive. But there were few clothing enterprises and brands that were ringing at home and even internationally, so the effectiveness of the whole industry could not achieve a qualitative breakthrough.

If we want to get rid of the current situation and achieve breakthroughs, we must work hard to improve the added value of products, and gradually take a road from simple processing production to R & D, creativity and brand pformation, and replace the low profit rate with high value-added.

It is understood that in view of the "12th Five-Year", our city has formed a complete set of brand clothing development strategy, fully tap the "famous brand" effect, to personalized, fashion development.

For example, "create" as the brand, strengthen the alliance with the international famous brand suits, strengthen the investment in science and technology with "Sang Fulan" as the brand, take "think of the world", "Ren Ping dress" and "Sheng Jie" as the brand, make the Dalian women's clothing become the center of the clothing trend; take the "golden bar" as the brand, the product form the serialization, develop the emerging market such as Russia; take "Gedrick" and "Arthur king" as the brand, gradually enhance the market share of the shirt products; take "Ding te Lai" as the brand, thoroughly study the children's clothing product's consumer psychology, and break through the bottleneck of children's clothing design.

Dalian clothing is the pride of Dalian people, and has a deep plot in the hearts of Dalian people.

Tian Ping, President of the city clothing association, said that through continuous exchanges and learning with internationally renowned fashion cities, through the unremitting efforts of Dalian garment enterprises, Dalian fashion will surely be seen in Paris's "T" stage in the near future.