Shoes Company Jill Reached The First Brand Of Environmental Protection And Health Shoes.
Recently, Wenzhou Jill shoes The 2011 national marketing conference in Wenzhou began. At the meeting, Li Guohua, general manager of the company, made clear the strategic objective of Gilda -- trying hard to Gilda.
Li Guohua said that in 2010, Gilda made breakthroughs in the development and development of patented products, the application of new materials and new technologies, and upgraded the nano function air conditioning shoes through innovation, which further enhanced the competitiveness of products.
The nano function air conditioning shoes not only won the top prize of the third Duan Zhengji "leather and footwear technology award", but also many new patents are being declared.
This year, the company will continue to expand its R & D efforts on nano function air conditioning shoes, expand new patent technologies, make technological innovations in new materials and technologies, strive to build the first brand of environmental protection and health shoes, and carry out the new healthism.
It is reported that in 2011, Jill reached thirty years of entrepreneurship. In the past thirty years, Jill has focused on making shoes, and has won the honor of "China famous brand", "national inspection free product", "China famous trademark" and "China leather shoes leading shoe".
Ten years ago, the JD people started the research on functional shoes, and were successfully developed in 2005.
Because the shoes developed have functional nanomaterials, the shoes are equipped with air conditioning devices, which are called nano function air conditioning shoes.
This kind of shoes can discharge the turbid gas in the shoes cavity when people walk, purify the air in the shoes, relieve the sweat and foot odor. Therefore, some people call it "foot sole air conditioner". Once the listing is launched, it will cause the shock of the industry and the favor of consumers.
The nano function air conditioning shoes not only have harvested 28 national patents, but also been praised exclusively by CCTV news network.
In the following years, the JD people continued to innovate and upgrade their functional shoes.
In 2010, the jilda people added other functions on air conditioning shoes: removing foot odor, shockproof, invisible heightening, antibacterial and so on, and enhanced various functions such as ventilation, deodorization, sterilization and so on, and successfully developed the "upgraded A+" nano function air conditioning shoes.
These shoes are more conducive to human walking, such as improving the lower limb deformation, straighten and straighten the joints, enhance the support and balance, improve the overall function of lower limbs and promote the health of the human body. There is no doubt that the nano function air conditioning shoes have become the fulcrum of Gilda's ambition to build the first brand of environmental protection and health shoes, and have become the benchmark for the development of low carbon, environmental protection and healthy shoes of Chinese footwear industry and the new health oriented wind vane.
At the marketing meeting, the staff searched Baidu, Google, Sohu, YAHOO, Youdao, search, search and search engines to search for "new healthism". The first few pieces of information were related to Wenzhou shoe brand Jill.
If the word "shoe industry" is added to the "new healthism", the first few pages of information are almost news related to Jill.
Obviously, the brand of JD has become the representative of the new health practice in China's footwear industry.
Footwear experts predict that in the "12th Five-Year" period, the brand is expected to become the world's first brand of environmental protection and health shoes.
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