The Relationship Between Agents And Brands

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Helping customers make money is to help themselves earn money.

It is said that the relationship between agents and brands is a "husband and wife" relationship. Only by helping each other and trust each other can they go in the long run and go steady. In fact, the relationship between agents and terminal retailers is also true.

How to get along well with each other and not to spoil the other side is a matter of learning.

It is natural for businessmen to speak for themselves.

Interest is the link between agents and terminal distributors. No one will choose to do business with the general agent who can not earn money for his clients. If the client can not make money, the more careful sales network will collapse. So making money for partners is helping themselves to make money.

Jogila, a famous marketing master, said: "real sales are only after a deal."

Doing business is not to hand over the product to the customer. Even if it is finished, how to support the successful sale of the product on the platform is the key to the success of the marketing.

For this reason, Chen De, general manager of Beijing branch, France, agrees very much: "before we cooperate with the retailers below, we will pass on the interests of each other's interests. We only talk to customers about official and presentable things. Once cooperation is made, it will be very foolish for the other party to feel deceived and not get the due benefits."

Whether it is a channel or a brand, it is a systematic project. Its purpose is not only to sell the goods, but also to make a service.

The flagship store in Beijing is a steady increase in sales performance every year, which is closely related to the clear management mentality of Chen De team.

We will certainly help him get the benefits that customers deserve, which will make us very sure whether every customer will continue to cooperate with us in the coming year.

Let customers earn money, it is for others, actually for ourselves, for our next year, next year, and even long-term development.

Chen said when maintaining the interests of lower dealers and their own interests.

Support does not mean "spoiling".

"Fish is better than fish."

"Now there are many homogenized products, especially in the clothing industry, and a slight neglect, your customers may abandon you and take other brands."

Xie Shizheng, general manager of Beijing's Bai Rong store, told reporters that "we will provide the most favourable cooperation conditions for the following terminal retailers as far as possible, including one month or one and a half months after the purchase. If you feel that the goods are not ready, you can return them in a short time."

These risks can be taken as the early stage of the general agency, but it does not mean that we will accommodate the customers without restriction.

Xie Shizheng said that trying to help partners to get rid of their business predicament is a must for the general generation, but must not put all risks on their shoulders.

Every person does business to produce a stock, and some agents promise that all the goods that are not sold can be returned.

But this batch of stocks often needs to be processed in second years.

A large portion of the profits are consumed in these inventories, resulting in difficulties in the operation of agents, and this part of the loss is entirely possible to avoid.

"In fact, there are many middlemen, their sales situation in different places is different, and the consumption crowd is different, which makes it convenient for us to adjust the goods, so that it can help terminal retailers solve the sales problems and reduce the burden of total replacement." Xie Shizheng said, "we create such a convenient condition for our customers, but we must not blindly allow them to return all their stocks. This move without principles will lead to their very passive, and these goods will eventually be returned to the manufacturers, and the manufacturers will be very passive.

If you want to make your own chain easier, you must avoid blind competition. You should be responsible for the upstream manufacturers and the terminal customers. "

In addition, the details of Xie Shi Shi have a set of rules for getting along with their wives.

A dealer came to the store and got 400 thousand yuan of goods. Finally, there was 11 yuan left, and the other party insisted on losing the 11 yuan.

But how can I say that Xie Shizheng disagreed with each other. At last, the other side promised that as long as these 11 dollars were erased, they would never get a penny in the stock market. Xie Shizheng agreed, but at the same time he pulled out 11 yuan from his pocket and gave it to the finance.

"With tens of thousands of dollars in goods, the remaining two or thirty of the money is to be erased, which is absolutely not allowed here.

Even if it's one yuan, I'll put it on his account.

Many people didn't understand it for the first two years, but now they are used to it and never asked me to wipe out any money for them. "

Xie Shizheng said, "in fact, it is not the question of how much money is, but a matter of principle. Is it to erase 1 yuan or 5 yuan or 50 yuan? Without rules, it is easy to be confused, and the game can not be carried out normally."

"One day a couple's hundred days of grace", we want golden wedding silver wedding, share joys and sorrows.

In management, we must have a long-term vision and not consider the interests of a temporary event. We must respect and support our partners. We should not regard them as subordinates and tools of making money.

At the same time, we should not overindulge, lose principles and lose discipline.

Only when partners earn money can agents develop for a long time. Long term cooperation and sharing weal and woe is the fundamental reason for achieving win-win results.