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Women'S Clothing Store Decoration Skills Analysis &Nbsp; Five Standards To Achieve

2011/2/25 16:09:00 73

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Women'S Wear Shop Decoration Skills Five Standards

The appearance of a shop is like a person's face, that is, a shop is a face. This is a customer who decides in a flash.

Store image

The basis for it.

The storefront includes shop name, shop badge, signboard, exterior decoration, display window, plus color and lighting of storefront. A good first impression is the key for customers to stop.

Therefore, merchants should have floors, ceilings, containers and windows without dust, and glass should be clean.

At least one or two times a day, stand outside the store and look at it from a customer's perspective. Can you give a good impression to your store's appearance?

The direct criterion to measure store design is to look at it.

Merchandise sales

Good or bad.

Therefore, making customers the most convenient, intuitive and clear way to "contact" goods is the primary goal.

When receiving a store store design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of all kinds of artificial design elements to highlight the shape and personality of the merchandise, but not to win the competition.

The analysis of commodities can start from the following points.

First, the size and type of goods.

How big is the size of the same kind of merchandise? For example, the musical shop has both the huge piano and the exquisite harmonica, while the clothing store has the same specifications.

Costumes vary from season to season, such as summer sales.

T-shirt

To make cotton padded clothes in winter, the space is large and the space is large. Although the display is rich in shape, it is also easy to cause confusion. The design should emphasize the order and reduce the artificial decoration elements.

Clothing with a small change is arranged neatly, but easy to fall into monotonous design. Attention should be paid to changes in design, such as southern Guangdong area, seasonal change is not great!

The store decoration of monopoly trousers and monopoly tops should be designed with different decorations to cater for the seasonal changes of clothing. The different seasons will change the size of clothing. So space should be paid attention to when decorating.

Second, the shape of commodities

The same kind of commodity has many changes in form, but the space is lively, but it is also easy to mess up, such as toy stores.

If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.

For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.

Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere.

In addition, the shape of commodities is also changeable.

For example, clothing stores use models to create colorful images.

Models are often the main elements of a fashion store.

Third, the color and texture of goods.

The color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible.

In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and plucent features to attract customers.

Clothing, we should highlight the color and texture of clothing.

Fourth, commodity groups and individuals

Does the commodity have a great influence on customers' purchase in the form of groups or individuals?

Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.

Asymmetric group processing will give people the impression of "rush".

As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.

Fifth, the style of goods.

The style of the merchandise determines the style of interior design.

The same is the fashion store. The elegance of the high-end women's clothing store is quite different from that of the casual store.

The harmony between interior design style and management characteristics is directly related to the sale of goods.

Shop decoration design should pay attention to the design style of interior space, the exterior design should embody individuality, and be consistent with the industry you are engaged in, such as the appearance of the court is more solemn, and the barber shop is more fashionable. The storefront design and shop decoration design folding cup directly affect the impression of customers on your company, just like a guest visiting your house, he will also observe the decoration design of your home, directly reflecting a corporate image.

For shop decoration design, the facade decoration is very important. I think the facade of the storefront should be basically unified or relatively coordinated with the form and style of the surrounding buildings. In addition, we can make full use of the edge space of the store, such as the balcony, the awning and so on. This space is the outward expansion of the interior and the extension of the outdoor streets. The billboards must be large. The style of indoor and outdoor should be unified. It is better to be simple, like the main business of women's clothing, the design style is warm, and many small ornaments can be hung to dress. Women love lovely beauty.