&Nbsp Moves Against The Trend; Brand Service Enterprises Turn From Online Shopping To Physical Stores.

It is reasonable to use the new mode with unlimited potential to enter the new market with unlimited potential.

But what's interesting is that traditional businesses are competing.

For example, the green box with sales of 10 million 500 thousand yuan on singles day.

In 2006, Wu Fangfang, a designer, founded the green box studio and had his first brand of children's clothing.

For more than two years,

However, this company, which is enough to make many children's clothing brands hot, is not satisfied with being the leader of the Internet.

At the end of September 2010, the green box completed its first round of financing, and the letter from the US capital injected twenty million yuan into Wu Fangfang's team.

Two months later, the world's sixth largest DCM capital injected one hundred million yuan into its capital.

Before that, wheat bags,

With abundant capital, how to spend it? There are two ways for the brand to face: one is to expand its channels to enter other e-commerce platforms, or to build B2C websites, such as wheat bags, and the other is to build online stores from the online to offline stores.

No matter which way we go, the purpose is to promote our brand building.

Wang Yao, Deputy Secretary General of the China Federation of Commerce, said that to build a brand image, we can learn from the experience of doctor frog, enter a large department store, or build flagship stores in busy streets.

"This is exactly what we are going to do in 2011."

Wu Fangfang said.

In fact, some brands have already started such practice.

Three stores are being prepared for opening.

In the model shop of the store under the scartik line in Huli Avenue company headquarters in Xiamen, the European and American casual menswear is arranged in a showy place, with glasses, scarves and other accessories.

Tang Xianfeng, the chief designer of the rip and silk dress, also said that the future cracking of silk brands is inevitable.

In fact, there are far more than those brands that are planned to move from online to offline.

"The intention of opening a store is not two days a day," said Li Jianxiong, the media manager of van guest. "We have made preparations since 2009."

At that time, CEO made a decision to open a real store. "It's still necessary to set up a display shop in the right place. If you can find a place across the ZARA, I'll go right away."

But for anyone who doesn't have any physical store experience, this is a risky move.

Van guest obviously knows this truth, and it designs a perfect route for the entity store opening: first, it opens an experiential shop in Beijing. If the experience store is successful, it will copy the experience store experience to Shanghai and Guangzhou.

The experience store runs mature, increases the sales function of the experiential shop, becomes a guest store, and copies the experience to more stores.

To this end, all customers began in May 4, 2010, large-scale advertising.

In addition, the location of the company in Beijing is basically determined. "Sanlitun, blue harbor and Joy City have talked about it. It is estimated that the first entity store will eventually choose the most fashionable and prosperous location in Beijing."

Li Jianxiong said.

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It was Mcglaughlin who started earlier than van.

The online marketing brand, which started from catalogue mail order, began to open offline stores in Shanghai and other places as early as 2006, and implemented multi-channel strategy.

In the 2009 economic crisis, Mcglaughlin announced the expansion of the store in a high-profile manner, and planned to store two thousand stores in three years.

Today, Mcglaughlin's physical stores have become an important part of the "24 hour shopping circle" they want to build.