How To Deal With The Fierce Competition In Clothing Market &Nbsp; Aesthetic Sales Mode

Jia Xiaoyi, 15 years of experience in the apparel industry, has worked as a AS brand Merchandiser (MD) and a retail manager, as well as a merchandising training consultant.

It is good at formulating and promoting a full range of MD and VMD programs in clothing merchandising, merchandise sales, merchandising and sales strategy.

A senior dress consultant with a sales specialist in China has been dancing for MAMGO, AS, wolf and Victor.

Facing the increasingly competitive environment, facing the diversified market pattern, the sales pressure of clothing terminals is also increasing.

Whether it's first tier cities or two or three tier cities, there are more and more new brands and strong brands.

In addition to the competition of sales channels and the competition of consumer groups brought by channel diversification, the sales service and sales volume of brand terminals have been increasingly valued by many brands.

Behind the market competition is competition, who knows more about consumers and can seize the needs of consumers.

Brand positioning, business circle positioning, brand positioning are marketing ideas to attract consumers' attention, so the product structure and sales service in the store are how to get consumers to buy.

Although sales clothing can not immediately design clothing styles for customers, but sales clothing must pay attention to what the customers wear is confused, how to help customers to solve these problems through choice and collocation, thereby promoting purchase.

Aesthetic selling method of adjectives

Clothing, home textiles and other commodity categories, the aesthetic value of their products is the core commodity value of such commodities.

Aesthetic adjective sales method is the use of adjectives to describe the way to sell the beauty of brand goods.

By means of aesthetic adjective sales, it can help customers clearly measure the value of aesthetic value of products, and make purchase decisions more quickly with guiding customers, thereby promoting terminal sales volume.

The method is suitable for the application of the following brand status, for example, the target group of the brand is not very opinionated in the choice of clothing aesthetics, it is easy to be influenced by the people around it, and it changes the perception of the beauty of the clothing products; or the sales staff of the terminal brand do not have a high aesthetic sense of clothing; the selling point of the clothing style beauty is not clear; or the brand product itself has a pretty good sense of beauty, but because the local customers are more rustic, resulting in low turnover; or your brand is more fashionable, the unit price is not high, it is easy to create joint sales, but the shopping guide does not talk about being good at joint recommendation, and so on. Under these circumstances, you can try to use the adjective aesthetic sales service mode, carry out the terminal standard promotion and staff management. Aesthetic sales of adjectives

Wardrobe aesthetic selling method

A person wearing different styles of clothing on different occasions is displaying different personal images.

For clothing consumers, managing their own wardrobe clothing portfolio is equivalent to managing the image of a person's place.

The way salesmen sell clothes can turn the problem of dress and wardrobe structure faced by every customer into a professional solution.

For example, to provide customers with different occasions, how to choose clothes, how to match different occasions, how to best dress the image, how best to allocate the number of clothing types, and so on, so as to win the win-win situation of consumers' satisfaction and sales performance.

The brand suitable for wardrobe aesthetic selling includes: the brand positioning is suitable for wearing occasions, the more suitable is the rich category, or the target group is the mature age group, the consumption is more rational, the dressing rate of the wardrobe style is emphasized, or the style of the brand is more personalized, the customers need to guide the customers in the occasion collocation, or the brand influence is stronger, hoping to maximize the development of potential consumer groups; or the brand positioning belongs to the high-end brand, and the brand stores attach importance to the customers' long-term continuous purchase and joint purchase.

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Style sales method

For aesthetic commodities, style is the biggest selling point.

Market competition is intense, quality and price have no distinction, style no longer affects status, but expresses taste.

Customers buy beauty, beauty is style, and style becomes the biggest selling point.

Style is the core of the beauty of clothing products.

The aesthetic style of clothing needs a process of acceptance and guidance from the perspective of consumers. Many good clothing style brands lose many potential target consumers because salesmen do not know how to sell brand style to catch consumers.

The maturity of consumers' acceptance of clothing styles is not dependent on customers' self-discipline.