Daphne Attacks Four To Six Tier Cities Low End Market

2011/3/3 13:17:00 29

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Daphne

(210) as the leading retailer of women's shoes in mainland China, as of the end of June last year, the median turnover was 3 billion 180 million yuan, an increase of 14.7% over the same period last year, and the gross profit margin increased by 2.2 percentage points to 57% on average. However, the overall net profit was reduced by 27.3% to 190 million yuan on the basis of the fair value loss of the equity warrant.

The average number of days of inventory turnover decreased from 180 days in 2009 to 120 days.

Daphne international 6.4500.1201.896%, Hongkong and Taiwan have a total of 4670 outlets, and their own home.

brand

"Daphne" and "shoe cabinet" attack the low end market of four to six cities, with an average selling price of less than 300 yuan, which is the most important driving force of the group, accounting for 86% of its total turnover.

Last year, the Group acquired high-end products.

Shoe shoe

The retailer "Fu Zhen" further improves sales and market penetration and helps expand the high-end market.

With the policy of promoting domestic demand, the per capita income has gradually increased, which is expected to bring steady business growth to the group.

On the trend, it fell to 5.61 yuan in February 24th, and then rebounded. At present, the stock price is up to 10 antennas. The fast pace random index (STC)% K line continues to move higher than the%D line, and the mobile convergence back index (MACD) bears to the cow gap. The trend is gradually improving. It can wait at 10 yuan 6.16 yuan level to absorb, the rebound resistance is 7.3 yuan, and does not drop 5.56 yuan to be allowed to continue to hold.