Bosideng: Knocking On The Future Door Of Chinese Clothing

As a traditional and large-scale labor-intensive industry, China's textile and garment industry has solved a large number of social employment over the years, and has contributed a huge amount of foreign exchange reserves.

As China's leading brand of textile and clothing, Bosideng has overcome all kinds of severe challenges and adverse effects in the "11th Five-Year" period, and has completed all the development goals: Bosideng down jacket has won the Chinese market champion for 16 years, and has maintained a two digit growth rate, which has been realized in five years.

Inadvertently, "11th Five-Year" has quietly entered the sky of history. The "12th Five-Year" time machine has carried us into the new five years full of hope.

Today, Bosideng is full of thoughts and thoughts in the process of rising and falling. What will be the development pattern of China's textile and garment industry in the next five years?

The "12th Five-Year plan" proposal was put forward.

Technological innovation, upgrading and upgrading:

Create a new pattern of traditional industry Reengineering

The "12th Five-Year plan" proposal pointed out that there are still many extensive, uncoordinated and unsustainable factors in the development of the textile industry. Especially after the financial crisis, the whole industry is more aware of the changes and improvements that have been achieved.

Du Yuzhou, President of the China Textile and Garment Association, also stressed that to achieve the goal of the "12th Five-Year" outline of the textile industry's scientific and technological progress, we need to accelerate the construction of a strong technological innovation system.

In December 2010, Bosideng and the national postdoctoral scientific research station jointly built by Bosideng and Tianjin University of Technology were set up in Suzhou to develop and develop specialized cold protective clothing to meet the needs of special occasions such as military supplies, rescue, disaster relief, sports and sports, and strive to achieve the comprehensive localization of high-end cold proof products.

During the "12th Five-Year" period, Bosideng will actively explore diversified cooperation models with professional organizations and research institutes, and promote closer integration of industry, education and research.

At the same time, we should actively promote the construction of information technology, and strengthen the supply chain management and decision-making of apparel design and production, volume statistics, mass production, logistics and distribution by network information technology and e-commerce platform.

Bosideng uses technological innovation to speed up the pace of pformation, optimize product mix, promote industrial pformation and upgrading, and catch up with the world's advanced level.

It also actively supports and leads industrial technology standards to expand the influence and discourse power of enterprises.

At present, Bosideng has 42 national patents, and has undertaken the key research projects supported by the hundred people's plan of the Chinese Academy of Sciences, the national fifteen science and technology tackling key project and the National 863 project sub item, participating in 5 national standards and 2 industry standards drafting and revising work, and directly formulating 218 kinds of enterprise technical standards.

In August 2007, the Secretariat of the national garment Standardization Technical Committee's down garment sub Technology Committee settled in Bosideng, marking that Bosideng became the leader in the revision of the national standard system.

In July 2010, the sixth ISO/TC133 clothing size series and code international standard meeting was held in Changshu, Jiangsu. It was determined that China and South Africa would undertake the work of the ISO/TC133 Secretariat in the form of "Joint Secretariat" and will make amendments to relevant international standards.

Bosideng, as the main co organizer, has actively undertaken the work of the secretariat after settling into China, and promoted the historic breakthrough of Chinese clothing in the international standardization work.

Gao Dekang is full of confidence in the upgrading and upgrading of traditional industries. "Our generation has earned the reputation of" quality and low price "made in China in the international market with our painstaking efforts and sweat. Today we are facing the same predicament as Japan and Korea's industrial reconstruction decades ago.

Our difficulties are not worse than those of them, but they are more abundant than they are. There is no reason to do worse than them.

The traditional industry reengineering is like a carp jumping the dragon gate, crossing the ridge. In the future, made in China can also become the pronoun of "advanced manufacturing and value embodiment".

Keeping pace with the times and integrating resources:

Firmly take the road of new industrialization

In recent years, ZARA, H&M, C&A, GAP, UNIQLO and other international brands have entered the Chinese market in a large scale. Excellent business models such as "fast fashion" have been introduced into the market.

While competing with international brands and competing closely, Bosideng actively promotes independent innovation, structural adjustment and resource integration, and opens up the curtain of pformation and upgrading, focusing on business refinement and industrial chain integration.

Gao Dekang, chairman of Bosideng, said that the pformation and upgrading of Bosideng is not to imitate by step by step, but to seek the combination of products and brands, enterprises and industries, and grow into a brand with vitality and responsibility.

According to the introduction, Bosideng has established the four seasons development strategy in recent years, adjusted the product structure and optimized the brand combination, and realized the fashion layout expansion from the down jacket to the non seasonal products such as men's wear and women's wear.

In 2010, Bosideng opened in two flagship stores in Beijing and Shanghai. On the basis of the original down jacket products, it added four seasons clothing, such as men's wear and women's wear, so that consumers can enjoy the perfect products and considerate services of Bosteng all year round.

Bosideng, the top Street trend brand Rocawear, has also held its first launch in Shanghai, officially landing in the Chinese market.

In November of the same year, BOSIDENG RICCI (Rui Qi), the new female fashion brand, held the spring and summer fashion conference in 2011, and formally entered the women's wear market.

In the next five years, Bosideng will enter into the four seasons fashion field and pform into a comprehensive garment enterprise with Down products, men's wear, women's wear, casual wear, children's wear and outdoor clothing.

"Future brand competition is more reflected in the competition of capital strength and resource integration capability.

Bosideng has a solid industrial foundation, excellent talent team and abundant development funds, so it can do better. "

Gao Dekang said that during the "12th Five-Year" period, the industry adjustment of Bosideng will no longer be confined to the format of "big clothes" on the basis of strengthening the market of the down garment market and consolidating the development of the main garment industry. It will focus on broader market space, strengthen interaction and integration with basic industries and emerging strategic industries such as freeway, hotel operation, rural finance, solar photovoltaic, etc., and build a modern industrial system with structural optimization, advanced technology, cleanliness and safety, high added value and strong ability to absorb employment on the basis of horizontal competition and vertical chain integration.

Explore overseas and be brave first.

Leading China's clothing brand to the world

Bosideng is a pioneer of China's brand internationalization, and also a well-known brand in the global cold clothing industry.

In the trend of "going global" to international famous brands, and going forward to the higher industrial value field, Bosideng has made use of famous brand advantages to integrate international high-quality resources, focusing on creating channel resources and marketing strategies which are shoulder to shoulder with international brands.

Bosideng actively strengthens international cooperation, concentrating its efforts on cooperation with NIKE, BOSS, TOMMY, GAP, ELLE, TheNorth Face and other international brands, and promoting production management and technology level in line with international standards.

In September 11, 2007, Bosideng down garment was appraised by the AQSIQ as the only "China world famous brand product" in the clothing industry.

In October 11th of the same year, Bosideng International Holdings Limited (03998-HK) listed on the main board of Hongkong stock exchange and stood at the new starting point of brand internationalization.

Bosideng, based on overseas financing and wisdom, actively explores the mode of online trade, overseas franchised stores and branch offices to expand international influence and market.

In the process of creating overseas base areas, we have persisted in localization management and localization operations. We have registered Bosideng (USA) Limited, Bosideng (Russia) International Limited, Russia Bosideng Friendship International Limited liability company, Bosideng International (Canada) Limited, and other overseas sales organizations, breaking the paradox of "made in China", which is cheap and inexpensive, and have established a good image of high-end high-end clothing in the mainstream markets of Europe and America.

Among them, Bosideng men's clothing is also based on excellent manufacturing technology, stationed in the strong marketing network of the chain store brand GREENWOODS of the United Kingdom, and has made impressive sales achievements, becoming the classic of China's independent clothing brand "going out".

In 2010, Bosideng completed export output value of US $185 million, an increase of 16.3% over the same period last year.

The success of Bosideng has become a typical case of "made in China" to "world famous brand" in the post financial crisis era.

In the future, Bosideng will carry out pnational capital operation with a global vision and inclusiveness. It will speed up acquisitions, mergers, reorganizations, surrogate potential foreign brands, and promote the expansion of independent sales terminals in the international market.

And continue to optimize franchise business in developed countries such as the United States, Canada and the United Kingdom to enhance Bosideng's international status.

We strive to make Bosideng win the position in China and even the world's top 500, and become a world-class multinational company with global reputation and market radiation.

People oriented and big Justice: {page_break}

Corporate citizenship

A truly excellent enterprise should not only create wealth for the society, promote the rapid economic development, but also be enthusiastic about charitable undertakings, actively fulfill corporate citizenship responsibilities, and cherish conscience, justice and gratitude.

Bosideng actively develops low-carbon and environment-friendly economy, accelerates the upgrading of the industry, and promotes the harmony between man and the natural environment.

The company promotes the use of eco-friendly textile raw materials, eliminates the use of low-grade harmful pigments and chemical AIDS, and develops eco eider garments that conform to the standards of the international environmental protection textile association.

It is also closely combined with new and high technology in the production of subtraction, such as recycling industrial waste gas, saving energy and raw materials, and actively using the Internet and other new technologies to reduce operations, such as the introduction of ERP management, B2C e-commerce, etc., to reduce operating costs and significantly reduce carbon emissions.

During the "12th Five-Year" period, Bosideng will speed up technological progress, achieve remarkable results in energy conservation and emission reduction, improve resource utilization level, and protect the ecological environment, and continuously improve the level of sustainable development of enterprises.

Bosideng actively acts as the leader of the industry, and endeavours to build a good brand and industrial development environment.

The company builds 6 production bases in Shandong, Dezhou, Jiangsu, Gaoyou, Sihong, Xuzhou and other places to promote regional economic industrial clusters and brand agglomeration, and promote the harmonious and balanced development of industrial chain.

Every year, more than 8000 million meters of cloth and 2000 tons of down products are used to drive the East and North China's upstream and downstream industrial chains from fabrics, accessories, down, packaging, dyeing and weaving to terminal sales, so that more than 200 raw and auxiliary materials units and more than 280 outward processing units have been vigorously developed, creating employment opportunities for tens of thousands of urban and rural residents.

As a well-known entrepreneur in the country, Gao de Kang also has an important identity to be the party secretary of the KangBo village, Changshou City, Jiangsu province.

Since 1999, Gao Dekang led the village of KangBo to take the road of production development, well-off life and good ecological development.

Over the past more than 10 years, the construction of KangBo yuan, demolition subsidy and ancillary works in the name of individuals totaled 120 million yuan.

Today, 1646 villagers in the village have been admitted to 423 modern courtyard villas and live a happier life than the townspeople.

KangBo village has been elected as the model village of rural modernization in Suzhou, the civilized village of Jiangsu province and the top ten well-off villages in the whole country. It has become a model for the construction of new socialist countryside.

Over the years, Bosideng has invested a lot of money in glorious charities, science and education, culture and health, disaster relief and public welfare. Many years of donations have been donated to charities at all levels for more than 534 million yuan. They have been awarded the title of charity collectives, advanced collective love charitable awards, Jiangsu charity stars, and China charitable outstanding contribution unit (enterprise) award.

Gao Dekang, chairman of the board of directors, has been selected as the "mainland China philanthropist list" for the two time. He has won the title of brilliant individual, caring employee, outstanding private entrepreneur and contemporary Chinese charitable entrepreneur.

The "12th Five-Year" period is a critical period for China to build a well-off society in an all-round way. It is also a strategic opportunity for China's textile and garment industry to grow from strength to strength.

With the acceleration of the process of industrial restructuring, China's textile and garment industry will usher in five years of reinvention.

Bosideng will, as always, adhere to the brand building with value as its core, innovate constantly in the system of brand, R & D, technology, management, marketing and so on, realize the leaping development of Chinese independent clothing brands and bend over, and make a due contribution to China's great pformation from "global clothing power" to "global garment power".