Posture Cube: We Focus On Adjustable Functional Underwear.

There will be a brand new face this year.

"

This is

Its health adjusted functional underwear brand.

It is understood that

It was founded in 1979 by Dr. Yamaguchi Takayoshi.

And other international first-line brands are high-tech enterprises integrating research, development and sales.

The gesture cube brand has inherited the achievements and experience of ATTE International Group in health products research for more than 30 years.

Skills fiber fabrics, enhance breast cell activity, improve breast hyperplasia; use the international forefront of liposuction collagen material, adsorption and fixation of breast fat around, maintain chest fullness and upright; using 3DQ bionic stereo cutting, specifically for Asian women's chest design, fit the body curve, these three products with high-tech breakthrough as a breakthrough in the field of functional underwear.

Recently, a reporter interviewed Xia Guangjin, President of ATTE Limited Hong Kong Company in Beijing.

Reporter: at present, domestically adjusted functional underwear is a relatively new concept. The brand in this field is also rare, and the brand is clearly positioned.

What are the advantages of posture cube?

Xia Guangjin:

Since the beginning of the late 70s of last century, there have been more than 30 years of R & D and operation history.

The company of Japan, Japan, is devoted to the research and development of biotechnology and bioengineering. The resources that are owned by this field, whether it is the number of talents or the content of science and technology, can not be ignored by other non professional brands.

Modern women can not be perfect in posture and posture. There will always be various deficiencies.

Posture cube product is committed to using scientific and technological means to help women adjust humanization and shape healthy and perfect figure.

This is also the mission of the gesture cube brand over the years, and is the original intention of the company.

Reporter: as a professional brand of business adjustment underwear, how do you feel?

How can products win?

Xia Guangjin: in brief, it is a sentence: the adjustment type functional underwear is aimed at the woman who has the adjustment demand.

Needless to say, this is not a big demand.

Posture cube brand

The design is aimed at the needs of different body types, such as the fullness of the chest, increasing the lifting power and increasing the strength of pushing and pushing. When the back is full, the side needs to be widened, the back fat can be recovered, and the rubber bone can be locked, so that the back can not be cut.

Most of the ordinary underwear is two breasted, and the adjustable underwear usually has four rows, or even five breasts, so that the wearer can feel the beautiful and comfortable feeling of the chest after dressing.

Interviewer: you said it was too important!

Because when it comes to body shaping clothing, the first reaction of consumers is the whole body tied tightly like the "torture device" of zongzi, and you say "posture Cube" is completely different.

Xia Guangjin: Yes.

The functional underwear of posture cubic adjustment adopts the unique functional fiber fabric, which is breathable and comfortable. In the sculpture position, each detail has the greatest degree of consideration for the free activity.

For example, a memory steel ring that can be slightly retractable with temperature changes, such as the U shape ratio of enhanced stability, such as increasing the width of the base of supporting force and so on.

Every underwear of the posture cube is very attentive to details, because the trend of underwear development is healthy, comfortable and professional, so our product development is from design to cutting and making, and every place and every detail is trying to think about the comfort of the wearer.

Reporter: listen to your introduction.

There seems to be a difference between the adjustable underwear and the ordinary underwear.

Will female consumers feel more trouble in wearing and maintaining?

Xia Guangjin: there's no need to worry about that.

The terminal shopping guide of the posture cube brand has received a very comprehensive training. It will test the customers' volume and try to help the customers wear their underwear correctly and provide customers with a new privacy experience.

Because the adjustable underwear is different from the ordinary underwear, and it needs more detailed and proper maintenance.

These guides will give detailed explanations to customers, answer questions and provide brochures for customers to wear and maintain with their underwear, so that customers will not have any doubts.

Providing customers with thoughtful, comprehensive pre-sale, sale and after-sale services is also the principle that the company has always adhered to in its operation.

Reporter: since entering China,

What are the marketing plans?

Xia Guangjin: 2011 can be regarded as the development year of the posture cube brand.

We were already there.

Other cities have set up branches and set up production bases in Foshan, Guangdong, forming a nationwide linkage sales pattern.

Help dealers establish star flagship stores, popularize the management and marketing experience of posture cube brand in terminal stores, and at the same time increase publicity and advertising input, so that the posture cube brand will take root in the North China region.