Management Story: Driver On MBA Class
If you are a taxi driver, take a medicine with a washbasin in front of the hospital, which one do you bring?
At noon, you are driving. There are 3 groups of people in front of the car. A young woman with a small bag just bought something.
A pair of young men and women, at a glance, is shopping.
A man in a shirt and down jacket carries a notebook bag.
You only have 3 seconds to choose. Which one do you take?
Let's take a look at this case.
I was about to rush to the airport from Xujiahui, so I hurriedly ended a meeting to search for taxis in front of the Milo building.
A public found me, very professional and straight in front of me.
This stop made me feel deeply shocked by the story behind it.
MBA
Case lesson.
In order to be faithful to the original intention of the taxi driver, I tried to repeat what he said as far as I could remember.
"Where to go...
All right, airport.
I like to do the Milo building in Xujiahui.
business
。
I only do two things here.
Mei Luo building, Jun Yao building.
Do you know? Before I received you, I took a two lap at the gate of the Mei Luo building, and finally I saw you!
"Oh? You have a good way!" I echoed.
"To be a taxi driver, it is also necessary to use a scientific method."
He said.
When I was shocked, I was very interested.
science
Method? "
"To understand statistics.
I made accurate calculations.
I told you to listen.
I drive 17 hours a day, which costs 34.5 yuan per hour. "
"How to calculate it?" I asked.
"You calculate, I have to pay 380 yuan a day, the oil cost is about 210 yuan.
17 hours a day, an average of 22 yuan per hour, to the company, an average of 12.5 yuan per hour oil.
Is this 34.5 yuan? "I was a little surprised.
I've been driving for 10 years, and I heard for the first time that a taxi driver had such a calculated cost.
The former drivers told me that the cost per kilometre was 0.3 yuan, and how much money they paid each day.
"The cost can not be calculated by kilometers, and can only be calculated according to time.
You see, the meter has a "check" function.
You can see the detailed records of the day.
I did data analysis, and the average driving time was 7 minutes per passenger.
If you come up with a starting price of 10 yuan, it will take about 10 minutes.
That is to say, each 10 yuan guest will spend 17 minutes on the cost of 9.8 yuan.
No money! If the guests in Pudong, Hangzhou and Qingpu are eating, the guests who make 10 yuan are not even able to eat vegetables. They can only be sprinkled with some MSG.
Strong! This master doesn't sound like a taxi driver. He's like a costing clerk.
"Then what do you do?" I was more interested, and continued to ask.
You can learn new things on the way to the airport.
"Customers must not be allowed to run across the street.
Instead, you decide where you want to go by choosing the location, time and the location of the car.
I was very surprised. It sounds very interesting.
"Some people say that taxi drivers are jobs that depend on luck.
I didn't think so.
You have to stand in the client's position and think from the customer's point of view.
This sentence sounds very professional, like a lot of business management training teachers say "putyourselfintoothers shoes.".
"Let me give you an example. At the gate of the hospital, take a medicine with a washbasin. Which one do you bring?"
I thought, I don't know.
"You need to bring that basin."
People usually have a small pain to see the hospital, take some medicine, do not necessarily go to a far away hospital.
With a washbasin, it was discharged.
Where are the dead people in the hospital? Who died on the two floor today? Another one died on the third floor tomorrow.
People who come out of hospitals usually have a sense of regaining their freshmen and re understanding the meaning of life. Health is the most important.
That day said: go, go to Qingpu.
Your eyes don't blink.
Do you think he will take a taxi to the people's Square and make the Qingpu line? Absolutely not! "{page_break}
I couldn't help but admire it.
"Let me give you another example.
On that day, three people waved in front of the people's Square.
A young woman with a small bag just bought something.
There is also a pair of young men and women.
The third one is a man in a velvet shirt, a man in a down jacket, carrying a laptop bag.
I think it takes only 3 seconds for a person.
I did not hesitate to stop in front of the man.
When the man got on the bus, he said, "Yanan elevated, North and South viaduct [~ ~ ~" can't help but ask, why do you hesitate to come up to me? There are two people in front of them. If they want to get on the bus, I'm too embarrassed to rush them.
I replied, at noon, there are still ten minutes to 1.
The girl came out shopping at noon and estimated that the company was very close. The men and women were tourists. They didn't take anything. They didn't go far.
And this time out, it should not be close.
The man said, "you're right. Go to Baoshan."
"Are those people who are in the front of the supermarket, taking a taxi in the subway and wearing pajamas may go a long way? Can they go to the airport? The airport will not let her in."
It's reasonable! The more I hear it, the more interesting it is.
"A lot of drivers complain that business is not good, and oil prices are rising again.
I said, you always look for reasons for others, you can never improve.
Find out from your own body what the problem is.
It sounds familiar, like if you can't change the world, change yourself, or StevenCorvey's "influence circle and attention circle".
"Once, a man stopped in Nandan road and went to Tian Lin.
Then one time, a man stopped in Nandan road or went to Tian Lin.
I asked, how did you come out of Nandan Road, many of them went to Tianlin? They said there was a bus terminus on Nandan road. We all took a bus from Pudong to here, and then took a taxi to Tianlin.
It suddenly dawned on me.
For example, if you look at the road we have opened, there is no office building, no hotel, nothing, only a bus stop. Most of the people standing here are just getting off the bus, and then choose a shortest path to catch a taxi.
Customers who block cars here usually do not exceed 15 yuan.
"So I said, attitude is everything!" I heard this sentence from a dozen presidents. For the first time, I heard a taxi driver say so.
"We must do business in a scientific way and in statistics.
How can you make money every day when waiting in the subway station queue? How can you earn 500 yuan a month to support your wife and children? This is murder!
We should arm ourselves with knowledge.
Learning knowledge can turn a person into a smart person. A smart person can become a very intelligent person by learning knowledge.
A very intelligent person can become a genius by learning knowledge. "
"Once, a man took a taxi to the station and asked how to get there.
He said this way.
I said slow, elevated, and so on.
He said, that's a long way off.
I said, it doesn't matter, you often walk, you have experience, you walk 50 blocks, you press my way, wait for the milometer 50 pieces, I turn over the watch.
You can only give 50 as soon as possible.
It takes 50 minutes to go as you say, and only 25 minutes if I take you there.
Finally, on my way, I walked 4 kilometers, 25 minutes faster, and I only received 50 yuan.
The passengers were very happy and saved about 10 yuan.
The 4 kilometers to me are 1 yuan of oil money.
I bought 25 minutes for 1 yuan.
As I said just now, I spend 34.5 yuan an hour, and I am economical. "
"In Volkswagen, a driver usually takes 3 or 4 thousand to take home.
Well done about 5 thousand.
The top drivers can have about 7000. drivers and 20 thousand drivers per month. There are only 2-3 drivers. They can get more than 8000 every month.
I am one of the 2-3.
And very stable, basically not big fluctuations. "
{page_break}
Too strong! So far, I admire this taxi driver more and more.
"I often say I am a happy driver.
Some people say that you are happy because you earn more money.
I said to them, you are just wrong.
Because I have a happy and positive attitude, so I make more money.
How nice!
"Know how to appreciate the beauty of your work.
When I was blocking the people's Square, many drivers complained that they were stuck in traffic again.
Don't do this. Try to understand the beauty of the city. There are many beautiful girls outside. Very modern high-rise buildings, though they can't afford them, can be enjoyed by appreciative eyes.
Driving to the airport, looking at both sides of the green, winter is white, how beautiful.
Look at the odometer, more than 100, it's even more beautiful! Every job has her beautiful place. We need to understand this beauty from work. "
"I was the head coach of Johnson 10 years ago.
8 years ago, I worked as a department manager in three different departments in the company.
Then I quit, 3 or 5 thousand yuan a month.
Take the initiative to be a driver.
I would like to be a happy driver.
Ha ha ha ha.
When I got to the airport, I left him a business card and said, "are you interested in coming to my office this Friday to tell the staff of Microsoft how you drive a taxi? You should be a watch, 60 kilometers an hour, and how long will it be if you say it?"
Give me a call.
I can't wait to record his vivid MBA lesson on the plane.
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