The Past And Present Of Shirts: The Growth Of Men'S Clothing In The Yangtze River Delta

In men's wardrobe, having 10 shirts is very common, and the quantity is often higher than that of other garments.

The Yangtze River Delta is China's shirt market leader, not only leading brands, mainstream brands, trademark brands gathered, sales performance is also commendable, overall strength outstanding.

Conch brands, such as conch, Kang, Kai, diamond, green leaves, balance, ruby, Shule and so on, came from Shanghai before and after China's reform and opening up.

In particular, conch shirts are the main brands of large quantities of foreign exchange earnings, and are also popular brands from the party and state leaders to the common people.

In those days, men in China wore the conch shirts at the wedding site, which was very decent and valuable.

It can be said that the brand shirt of Shanghai is a major factor that is worn in Shanghai. It is the carrier of value, beautifying life and passing grade.

One thing remains to be recalled. It was in 1984 that Shanghai's opening shirt was rated as "the best quality product in Shanghai". With this glittering aura, the shirt that had been selling well was sold better, and the supply was in short supply.

This information was inspired by Li Rucheng, who was founded in 1981 in Ningbo by 20000 yuan of knowledge young people who went to the countryside to resettlement fees. The company's main business was clothing processing. After knowing it, it was as exciting as finding a gold mine in 1981.

He decided to take the initiative to talk about cooperation with the company and jointly expand the shirt Market and win a win-win situation.

The idea is really good, but at this time YOUNGOR is still an obscure Township and small enterprise, and it is not easy to have "climbing relatives" with the famous Shanghai enterprises.

For a time when cooperation failed, Li Ru achieved a strategy of "keeping a close watch". He did not rush to camp in Shanghai.

The manager of the company was finally moved: how can the work of this township enterprise be bad?

The cooperation between the two sides came to a logical conclusion.

According to the agreement, the company will provide shirts, such as trademarks, technology and information, to be opened in YOUNGOR.

Through this way of cooperation, the opening of shirts has gained more market share and economic benefits have increased correspondingly.

While YOUNGOR has made the technical quality and management quality of its own enterprise a step. In digestion and absorption of advanced technology and management, it has gradually formed its own characteristics, characteristics and characteristics, providing a valuable basis for the rise, pcendence and strengthening of the future.

Through the typical case of YOUNGOR, we can feel that the Yangtze River Delta has become the internal factor of the "leader" of the shirt Market.

Market shuffling Yangtze River delta still holds the bull's ear

In the early 90s of last century, the shirt Market in China entered the buyer's market. The competition in this field has become increasingly fierce.

Today's shirt Market is difficult to do business is caused by many factors, such as oversupply of products, lack of individuality of products, homogenization phenomenon, labor costs rising year by year, product development, design, production, marketing, publicity and promotion costs continue to increase, prices rise, shirt prices are not rising simultaneously.

The price data released by the National Bureau of statistics in November 2010 showed that prices rose by 5.1%, while clothing prices fell by 0.7%.

There are also international brands to seize the domestic market, cut off part of the "cake", diversify the business format, diversify the market share of e-commerce, mail order and TV direct sales, increase the number of export outlets, and turn some foreign trade enterprises into domestic sales; brand operation, lack of strategy and skills, lack of strategy and skills, and the phenomenon of counterfeiting international brands from time to time. With the international brand as the guide, some domestic brands have already realized the monitoring of sales network, and the first time they have mastered product sales information, distribution and replenishment to form initiative.

With these factors superimposed, the shuffle of shirts market is inevitable.

It should be pointed out that the reshuffle of the shirts market is not a gust of wind, but is always going on at any time and anywhere. The final elimination is a large and small vulnerable brand, leaving behind a strong "elite" with a strong ability to resist risks.

After the "wave of the sand," now the Yangtze River Delta in the shirt Market is still in the bull's ear, and the shirt Market has the spirit of who we are, it is indeed gratifying congratulations.

Among them are YOUNGOR, Shan Shan, conch, Hai Lan's home, Kai Kai, Pei Luo Meng, sun Chi Ni, TONYWEAR and other brands.

These brands not only add luster to the Yangtze River Delta, but also get good economic results.

The social benefits are also excellent. Taking TONYWEAR as an example, its annual production tax base in Songjiang, Shanghai is the highest in the whole industrial park.

Swim with shark shirt brand grows fast

Under the background of global economic integration, the shirt brand competitors in the Yangtze River Delta come from other regions in China, and also come from international brands.

The author learned that, as early as 10 years ago, the French crocodile brand was placed in the domestic market. The cost of processing a long sleeved shirt reached 180 yuan, which is equivalent to the price of a mid-range shirt in the market.

At present, brands such as U, S, POLO, PLAYBOY, butterfly, Goldlion, Weng Peng, crocodile shirt, and eight thousand generation have made outstanding performances, occupying different market shares, and not being able to tolerate the brand of shirts in the Yangtze River Delta.

Li Rucheng said that the most important question he wanted was how to avoid the crisis in YOUNGOR brand development.

How to further gather advantages, foster strengths and circumvent weaknesses, and do well in brand centenary.

Meng Zi has a famous saying: "born in trouble, died in peace and happiness."

Just like this, in the process of swimming with sharks, the Yangtze River Delta shirt brand grew rapidly.

What is particularly important is that YOUNGOR shirts have been keeping the first place in the domestic market for many years. The series of men's clothing development momentum is also "singing all the way", becoming a well deserved Chinese clothing industry's big brother. In real estate and other fields, YOUNGOR also has a lot of achievements. The development of fir lined shirts and other brands of men's clothing and other brands will be reflected in each other.

No doubt, tomorrow's Yangtze River Delta is still the "leader" of the shirt Market.