The Eleventh Shenzhen Trade Fair Set Up High-End Business Platform

Shenzhen, a beautiful international garden city and "design capital", is adjacent to Hongkong, with a population of about 12000000. Its comprehensive economic strength is second only to Beijing and Shanghai. It has more than 3000 garment brand enterprises. It is one of the largest brand design and manufacturing bases in China.

Domestic and foreign brands are gathering in fashion.

"The Eleventh China (Shenzhen) international brand apparel"

The Eleventh Shenzhen costume fair plays a new chapter in the era of clothing.

In 2011, the Chinese garment industry entered the opening year of the 12th Five-Year plan.

Accelerating the adjustment and upgrading and changing the way of development are the core tasks at this stage.

In the past five years, China

The Eleventh China (Shenzhen) international brand clothing and Fashion Fair will be held on 7-9 July 2011 at the Shenzhen Convention and Exhibition Center sponsored by the Shenzhen science, technology, industry and Trade Commission and Shenzhen garment industry association. The 2011 International Textile fabrics and Accessories Expo will also be held at the same time as the Trade Fair.

After the baptism of the financial crisis, Chinese clothing brands are increasingly appealing in terms of structural adjustment, brand building and international development. This also makes the Shenzhen Fashion Fair, known as the "booster" brand development, extremely popular.

It is reported that the Eleventh Shenzhen fair fair has an exhibition area of nearly 70 thousand square meters and more than 3000 booths. It is expected that nearly 1000 domestic and foreign brand enterprises will participate in the exhibition.

At present, the exhibition area

The emergence of new brands and the further enhancement of international elements have also become a major feature of this trade fair.

Osani, Yi Feini, Gigu, Ocean Star, Hao Ma, Xin Shang, Tai Ge, Yan Nuo, Lu Sha, mourn Kerr and so on will all appear on the fashion stage of the trade fair, inject more vitality for the Shenzhen dress fair.

From Beijing, Shanghai, Harbin, Hangzhou, Guangzhou, Dongguan, Nantong, South Korea, Japan, Taiwan, Hongkong and other garment enterprises all over the country and around the world, as well as many garment related enterprises are also actively approached the organizers, hoping to do business in this fair, to seek business opportunities and expand a broader market.

In addition, designers and brands from France, Britain, Italy and other countries will continue to appear at the current trade fair.

At that time, many fashion brands from home and abroad will be dancing and dancing together.

On the setting of the exhibition area, the Eleventh Shenzhen trade fair basically extended the past tradition, which was divided into women's clothing area, fashion brand area, textile surface accessories Museum and so on.

Among them, the number 1 hall is "exquisite women's clothing, clothing, clothing equipment, fashion information exhibition area"; hall 2 is "boutique women's clothing, international exhibition area"; Hall 5 is the performance hall, mainly arranges the brand special conference; 4 is the face and accessories Museum, focusing on the most popular surface accessories at home and abroad.

Hall 3, the fashion brand exhibition area, will be the exhibition hall sponsored by the main Committee at this trade fair. The museum will focus on the "creative Pavilion", set up a fashion culture corridor, adhere to the idea of "changing life with design", provide cutting-edge creative design works, the most fashionable and creative concepts, realize the sharing and optimization of design creativity, and organize a series of activities such as fashion design salon and so on.

The Shenzhen Fair will continue to play an important role in Chinese clothing brands and enterprises in finding business opportunities, expanding channels, expanding markets and building brands, and shouldering the new mission to further promote the development of China's garment industry.

Creative display, cultural blending and brand growth

Every year, the Shenzhen trade fair attracts thousands of excellent brands and tens of thousands of professional audiences from dozens of countries and regions, and promotes the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries. It has become the most forward-looking information brand, fashion, business opportunity, exchange and sharing brand in the fashion industry.

The most important indicator of clothing industry is brand development.

2011, China's clothing industry has entered a brand new period of development.

Insiders pointed out that China will become one of the most dynamic and potential clothing and consumer markets in the world in the next ten years, and the domestic brand apparel industry will continue to grow rapidly in the future.

The pformation of development mode, structural adjustment, industrial upgrading, and further accumulation of brand culture are the themes of the development of clothing brand in this period.

With the establishment of the garment industry in Shenzhen as a "fashion creative industry" by the Shenzhen municipal government, and in the "12th Five-Year plan", it is proposed to "enlarge and strengthen the cultural industries with the focus on creative industries", vigorously implement the industrial agglomeration strategy, and continue to polish the cultural brand of "design capital" and "fashion capital". The topics of innovation, integration, upgrading and brand image will still be the highlight of the Shenzhen trade fair.

Shen Yongfang, Secretary General of Shenzhen garment industry association, said that the Eleventh Shenzhen Trade Fair will continue to take the road of high-end, specialization and diversification and integrate more elements of internationalization, so that more brands at home and abroad can take part in it.

Efforts should be made in the creative and cultural connotations to enhance the overall creativity and design level, cultural concepts and so on.

The Eleventh China (Shenzhen) international brand clothing and apparel Fair will break through the traditional mode and innovative service concept. On the basis of maintaining the traditional investment function, it will focus on high-end, highlight image display and concept innovation, highlight the fashionable lifestyle of the new generation, and present the characteristics of international cooperation and exchange. It will further intensify the efforts of brand communication and media publicity, and boost the development of the industry, improve the comprehensive soft power of the industry, integrate the industrial chain, and guide the Chinese brand to become international.

At the same time, the Eleventh China (Shenzhen) international brand clothing and apparel Fair will further deepen the domestic and international influence of the exhibition in order to speed up the development of Shenzhen's own brand and promote the combination of design and brand, further promote the upgrading of Shenzhen's garment industry structure, and contribute to the optimization of Shenzhen's industrial structure and the upgrading of industrial competitiveness under the increasingly prominent resource bottleneck.

Fashion trends, fashion variations, and big events.

After ten years of development, large-scale activities have become the most beautiful fashion window of Shenzhen trade fair. The series of supporting activities such as opening and closing ceremonies, Gala and fashion show of the eleventh Trade Fair will show off colorful modern dress culture, creative concept and fashion trend from different sides.

The opening and closing ceremonies have always been the highlight of the Shenzhen trade fair. Over the years, the opening ceremony and closing ceremony of the trade fair are the most popular and most popular activities. All the celebrities are gathered together, and the fashion shows are staged with passion, presenting the most impacting and most enjoyable visual feast.

The opening and closing ceremonies will continue to be the activities of the organizers. The two splendid fashion shows will be interpreted in the opening and closing ceremonies. Meanwhile, the designers, movie stars and Chinese and foreign celebrities will still appear in the activities.

Cady Dale, pink, Marx, Osani, Daly, kokel, Kui, Li Si and other brands have been identified in the show of Shenzhen trade fair. The Shenzhen designer Xie Hai who held a special show in London Fashion Week will be presented with their works. The fashion show with different styles and fashion will reveal the trend of the new season and show the maturity of Chinese design.

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Meanwhile, the final of the design competition will be held during the current trade fair.

The aim of this competition is to "support the development of cultural and creative industries, encourage industrial innovation and promote industrial upgrading". With the aim of "focusing on industrial development, promoting independent innovation and promoting social progress", we will continuously improve the core innovation ability of enterprises from the perspective of design and creativity, and promote the pformation of Shenzhen garment industry from "traditional dominant industries" to "fashion creative industries".

The competition will create a platform for the display of competitive talents of garment design, and contribute to the upgrading of Shenzhen's creative culture and garment industry.

At that time, the Organizing Committee of the fair will hold the first-line brand and famous designers at home and abroad, adopt the internationally accepted T standard and the top performance lineup to fully demonstrate and display the concept of clothing culture and fashion, and display the fashion trend at home and abroad.

A number of high level fashion shows will inspire the audience to feel the most avant-garde fashion and trend.

Building a high-end business platform through multiple cooperation, mutual benefit and win-win situation

During the Eleventh China (Shenzhen) international brand clothing and fashion fair, China will continue to hold the traditional forum such as China's department store and Apparel Brand Summit Forum, China excellent clothing agency conference, China International Women's wear forum, and the 2011 China Japan Korea garment industry development forum. Then, industry media, brand marketing experts, retailers representatives, brand entrepreneurs, business information experts and all kinds of experts will converge on Pengcheng, and analyze the future development direction and supporting force of China's clothing brand development from various angles, and explore the global vision and the world pattern of China's clothing brand development.

Using business and wisdom to collide with each other, we should make a strategic decision on "contingency".

At the same time, we should improve the professional standards of the exhibition.

At the same time, the Eleventh Shenzhen Trade Fair will create a more ideal trading atmosphere and display platform for its win-win business with its unique professional perspective, perfect service system and pragmatic work attitude.

The organizer will enhance the quality and height of the service, especially strengthen professional trade and commerce services, carry out rich professional activities, take trade as the core, develop professionally and internationalize, and strive to integrate exhibition concept with international practice, and further make Shenzhen trade fair to become a first-class high-end trade and communication exhibition platform.

The fair will continue to strengthen cooperation with the upstream and downstream industries chain, and invite more foreign buyers and exhibitors to participate in the exhibition, so as to further enhance the internationalization level of the exhibition.

Besides organizing invitations to all major shopping malls and professional stores in the second tier cities across the country, the organizing committee also commissioned Hongkong's exhibition agencies to invite overseas professional buyers to negotiate procurement.

The organizing committee has also worked with the Chinese Department Store Association to focus on the invitation of senior department stores, children's wear and shopping malls, and thousands of gold medal franchisees from all over the country to participate in the activities of the fair, providing free tickets, accommodation and VIP service areas respectively.

There will be exhibitions from South Korea, Japan, Taiwan, Hongkong and other countries and regions.

At that time, we will attract more buyers, distributors and brands from home and abroad to visit, negotiate and place orders. We will provide an international stage of brand presentation and an unlimited business window for garment enterprises to bring greater benefits to enterprises.

"The Eleventh China (Shenzhen) international brand clothing and apparel fair" will stand at a higher starting point and carry forward the future. With a new look, an unprecedented spirit of innovation and a broader mind, we should pay attention to the strategic layout of the overall development of the industry and the trade fair, and open a new fashion journey.