Shoe Giant Adidas Enters China'S Outdoor Sports Field
With the development of economy and the improvement of people's living standard, outdoor sports are becoming more and more.
fashion
。
For enterprises, this is a big cake, so they exert themselves to the outdoor sports market.
Shoe giant
Adidas
Also began to enter China.
outdoors
Sports field.
As early as 2007, Adidas launched outdoor products and began to "test the water".
In 2009, a series of new shoes and clothing products were unveiled at the European outdoor exhibition.
By the autumn and winter of 2010, a series of outdoor products were launched on a large scale, and some corner shops were opened up in some stores.
Adidas outdoor sports products combine functional design with design. Currently, high-end products are the main products, and the popular series is planned in 2012.
Unlike sports leisure series, Adidas's outdoor series is not only aimed at young people, but also for two types of consumer groups, one is professional outdoor enthusiasts, the other is urban white-collar workers.
They are 20-40 years old, high-income, fashion oriented, and need some outdoor clothing equipment to participate in some special occasions.
Adidas has excellent design team and outdoor products are more fashionable.
At the same time, as a sports brand, Adidas has strong sports technology advantages and can be applied to outdoor product design.
For example, Adidas launched the new outdoor shoes, in addition to the use of high-tech GORE-TEX waterproof breathable functional fabrics, and special addition to sports shoes in the "Formotion" technology.
It enhances the foot control and cushioning performance of the mountain and protects the feet from the damage of sharp hard stones.
In addition, Adidas acquired the famous outdoor sports equipment Solomon in France in 1997, and then bought the famous outdoor brand of the original bird, which laid a strong outdoor technology foundation.
In the field of outdoors and in the face of more and more experienced competitors, Adidas is full of confidence in the market with its high reputation, strong sales network and rich market experience.
- Related reading
Shoe Enterprise Mu Lin Sen Sees The "12Th Five-Year Plan" To Proceed With Brand Strategy Upgrading
|- Innovation and invention | Rubber Foam Shoes That Can Not Be Broken And Their Preparation Methods
- International Data | 2020: Export Of Burma Garment Industry Will Reach US $12 Billion.
- 24-hour non-stop broadcasting | Women Must See! What Clothes Must Be Broken Up For Them?
- Shoe Express | Middle And Low End Women'S Shoes Fall Into Predicament
- 24-hour non-stop broadcasting | How Does ZARA Realize The Size Of Chinese Clothing Industry?
- Personnel and labour | The Difference Between Big Boss And Small Boss
- 24-hour non-stop broadcasting | Is There Any Hope That The Luxury Market Will Recover Next Year?
- Global Perspective | Shoe Prices In Malaysia Increased By About 20% Over The Previous Period.
- Footwear industry dynamics | The Three Giants Of Shoe Making Operations In The First Quarter Of This Year
- Fujian | CCTV Spring Enterprises Are Hot And Cold.
- 2011 China Clothing And Accessories Fair CHIC Exhibition Schedule
- Wujiang China Eastern Silk Market: Grey Cloth Market And Comment
- Jiangsu And Zhejiang Textile Market: Silk Fabric Market And Comments
- China Zhili Cotton City: Bedding Prices
- Shirt Skirt &Nbsp; 20 Yuan To Take The Lead.
- Impact Line Of Sight - Nike&Nbsp; Sportswear&Nbsp; - &Nbsp; Air&Nbsp; Presto&Nbsp; Footwear Disclosure
- Ann'S "Visual Art" Shocks 2011 Children'S Wear Circles
- 3.15 Shoe Enterprises "Bright" Business Card Shows Strength.
- Fujian "Golden Cock" Sues Ningbo "Cock" Infringement
- Apparel Retailing: Shuffling And Upgrading