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    Underwear Industry Leader Connie Completed The Restructuring Of Equity

    2011/3/9 14:05:00 149

    Conia Equity Restructuring Mai Lian Chun

    although

    Connie

    It is a very famous enterprise, but the news of its takeover is very little known to the outside world.

    On the morning of March 4th, reporters learned from authoritative sources that Connie had sold it.


    complete

    Equity restructuring

    Later, Conia was newly established as "Guangdong Conia Business Development Co., Ltd." and its office is in Guangzhou.

    Zhang Yong, general manager of the company, told reporters that the largest shareholder of Connie was Shenzhen Klc Holdings Ltd on Saturday. It owns 65% of the company and another natural person owns 10% of the stock.

    Conia's founder, Conia and Shi Mei Jian, who owned 100% of the company's shares, fell to 25% in the new company.


    The time when the equity reorganization agreement entered into force and entered into force was November 3, 2010.

    It was also on that day that Zhang Yong was appointed manager of new Connie as a professional manager and took office in Zhongshan.


    For some people who question "why do we take such a big M & A action as a listed company on Saturday, why not publish a notice"? Zhang Yong explained that the listed company "Foshan Saturday shoe Limited by Share Ltd" is indeed a subsidiary of Shenzhen Saturday's Klc Holdings Ltd. However, for this controlling Connie, the law does not stipulate that the Shenzhen Saturday as a parent company has the obligation to announce.


    The sales volume this year is 200 million yuan.


    Zhang Yong admitted that he was a vice president and Secretary of the board of directors in a Shenzhen joint stock company (main building waterproof material) before he went to Connie, and was not familiar with the clothing industry.

    However, his work experience proves that he is familiar with the personnel and administration of the enterprise, especially as a manager of listed companies, which has unique advantages for the standardized management of enterprises.


    However, Zhang Yong denied that the main purpose of Connie's board of directors was to operate the listing, because listing is not the purpose of running an enterprise, but a booster for the better development of enterprises.

    In his opinion, listing is a natural process after the standardized management of enterprises. "At present, I mainly use my understanding of the industry to enhance the management of Connie and finish the task of 200 million yuan of sales this year, which the board gave me."


    Zhang Yong declined to say how much money he spent on Saturday.

    He believes that greater investment should be in maintaining Conia's operation and development.

    {page_break}


    It will not change Connie's position.


    Zhang Yong's thought of promoting Connie mainly includes three aspects.


    First, the industrial chain should be extensively integrated.

    In the past, Connie's manufacturing and private brand marketing are completely segmented. In the future, it will become a complete industrial chain integrating design, manufacturing, sales and processing trade. Two, we should actively expand channels and expand our own brand.

    Although Connie enjoys a high reputation in the industry, its market is mainly concentrated in the eastern part of Southern China. It will expand the market to the northwest and northeast this year. It will re-enter the Beijing market at the right time, and three is to play Connie's potential in manufacturing.

    Prior to Conia's

    fixed assets

    The low utilization efficiency will increase the production and sale of private brand while increasing the order of orders at home and abroad.


    Zhang Yong said that Saturday's holding of Connie was mainly about the brand advantage of Connie in underwear and home clothes.

    He told reporters that for a long time will not change Kang Niya's existing position, the company will do its best to do well in the recovery and development of Kang Niya's high-end underwear in China.

    Only when the time is ripe to expand other related business areas will we develop the new field of Connie according to the decision of the board of directors.


    She is China's first domestic brand to launch underwear advertisements.


    She once raised the fashion trend of "underwear outside" in the industry.


    She has the first certification of quality and environmental protection in the domestic garment industry.


    She is the first to win the Grand Slam of brand honor in China's home furnishing industry.


    She is a frequent visitor on the list of "China's 500 most valuable brands".


    Her name is "Connie", a real Zhongshan enterprise, a brand in China's underwear and home furnishing industry.


    Today, she has "sold" even though the written expression is called "equity restructuring".


    On Saturday, Klc Holdings Ltd and a natural person in Shenzhen won 65% and 10% of their shares respectively.


    Her founder, Shi Meijian and husband, retained only 25% of the shares and no longer directly involved in business management.


    The newly established company is called "Guangdong Conia commerce and Development Co., Ltd.". Its registered place is still in Xiaolan Xiaolan, Zhongshan.

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