Love: Create A Brand New For Internet Customers.
In August 16, 2010,
Love group
Specially designed for
Internet market
The launch of the new brand "love" is officially sold through the official online shopping mall and other online channels.
This new brand is located in "fast fashion". In addition to promotion, most products are sold at a positive price, and the price is the 1/3-1/2 of the main brand of the company.
Two years ago, as the official website of the company, Beijing love online Technology Co., Ltd. was on the line.
At that time, the website was mainly about releasing information and promoting products, but only increased the function of online sale.
At the beginning, Adam also sold off season products or cleaned up inventory on the Internet, but Zhang Jian, general manager of the Admiral online, found that due to the fact that most of the company's channels were proprietary, the backlog of channel inventory was small, and the shortage and breaking rate of new products and best-selling items were very serious. In addition, the problems faced by all traditional enterprises were similar to those of online and offline channels.
After a period of testing,
Zhang Jian
It is found that there is not a high degree of coincidence between the customers on the Internet and the offline customers, and there is a gap between the two customer groups.
After analyzing the situation, the group decided to build a brand new brand for the Internet customer group.
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