New&Nbsp; Balance Carry The Shoe Store To Expand The Domestic Online Shopping Market.
Recently, "king of jogging shoes" New Balance (
New balance
Authorized domestic well-known
B2C
Online retailers
Shoe store
Network Technology Co., Ltd., allowed to sell New Balance sports products on its online shopping mall (www.s.cn), and reached strategic cooperation with the shoe store. The two sides will expand the domestic online shopping market.
So far, there are more than 20 famous sports brands sold in the shoe store, including Nike, Adidas, Lining, Kapa, CONVERSE, Puma, Reebok, UMBRO, Vance, and gestwell. The products cover shoes, basketball shoes, soccer shoes, running shoes, canvas shoes, outdoor shoes, comprehensive training shoes, casual leather shoes and so on.
According to the official authorization of new century Trading (China) Limited, the shoe store has become one of the few independent B2C businesses that are fully cooperative with New Balance in China.
The shoe store will be able to sell New Balance brand running series, walking series, multi-function training series, mountain climbing outdoor activities series and other sports products on its network platform, greatly enriching the commodity line of the shoe store, and meeting the individual needs of consumers for various sports.
Speaking of the cooperation with New Balance, Xu Songmao CEO, the shoe store, said that since the two years ago, the shoe store has gained rapid growth and is increasingly popular among consumers. Recently, consumers have heard more and more calls for New Balance.
In the name of the shoe store, New Balance is also a brand recognized by young people, which coincides with the audience positioning of the shoe store.
Xu Songmao said that he was very grateful to New Balance for the trust and support of the shoe store. He believed that the New Balance brand, which was devoted to shoemaking technology and pursuit of extremely comfortable shoes, would also be welcomed by young consumers on the online shopping platform of the shoe store.
As a leading B2C network retailer in China, the development of the shoe store has attracted the attention of the industry for the past two years. On the day of November 11, 2010, the sales volume of the shoe store exceeded 8 million yuan, creating a good result of selling a pair of shoes every three seconds.
In 2010, the annual turnover of the shoe store exceeded 100 million yuan.
In addition, the shoe store also won the honor of "2010 China's online retail integrity 100 brand" and "Lining e-commerce partners' best growth Award" and so on, which has been recognized and favored by netizens and the industry.
It is understood that New Balance1906 was founded in Boston in the United States, and has always devoted great efforts to shoemaking.
Up to now, a brand that has lasted for more than 100 years is still developing more ergonomic footwear with new technology.
It has become a favorite brand of many successful entrepreneurs and political leaders. It is known as "President jogging shoes" and "king of jogging shoes" in the United States and many other countries.
New Balance officially landed in China in 2003.
In order to celebrate the launch of New Balance, in March 8th, the shoe store also launched the "New Balance products, gold class members enjoy 25% off, silver class members and then 20 percent off" preferential activities, giving feedback to the shoes (customer nicknames) for a long time to identify and support the famous shoe store.
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