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    Mascassini Men'S Sponsorship Of "Earth Hour" Official Activities

    2011/3/10 10:14:00 139

    Mascassini Men'S Sponsorship Of "Earth Hour" Official Activities

      

    Marccasne

    Signed the 2011 "Earth Hour" official sponsorship agreement with the World Wide Fund for nature (WWF) and officially became a sponsor of the 2011 "Earth Hour" official event.

    This is another large-scale advocacy of environmental protection activities after the activities of mallasini's "chopsticks operation" and the body painting show, and it also opens a new journey of Mar Cassini's brand strategy.


    Earth Hour brings global environmental love


    The "Earth Hour" campaign signed with Mar Cassini on signing the official sponsorship agreement is an initiative put forward by the World Wide Fund for nature (WWF) in response to global climate change. It is hoped that individuals, communities, businesses and governments will turn off the lights for 20:30-21:30 an hour on the last Saturday of March.

    The world earth foundation (WWF) initiative "Earth Hour" campaign aims to make the global community aware of the threat posed by climate change, and let everyone realize that a small action of individuals and enterprises will bring profound impacts to the earth.


    It is understood that in March 27, 2010, more than 2500 cities and cities in 125 countries and regions of the world put out lights for one hour at night.

    This activity has gradually become the largest public action to cope with climate change in human history.

    In 2011, more institutions and individuals will take part in the action.


    "

    Earth Hour "

    It is a global environmental public welfare activity. Its appeal can not be underestimated, and its impact is even more shocking.

    Therefore, every enterprise has the responsibility and obligation to support and sponsor such activities, which is the responsibility of enterprises to carry out social responsibility.

    Ding Geng, the head of the brand, said no doubt.


    MC Cassini highlights the brand environmental claim


    People who know Mar Cassini's brand will know that apart from hosting large-scale environmental activities, Ma Cassini also embodies the brand in the product design style and even the daily work of the enterprise.

    Environmental protection theme

    。


    Marasini pays attention to product development style, especially on the basis of fashion and environmental philosophy.

    Last year, marasini has established dozens of R & D teams in Germany, Turkey and Guangzhou's leading fashion positions, and has constantly organized domestic designers to go abroad for collecting, visiting and exchanging.


    In addition, Ma Cassini also uses recycled paper business cards and releases environmental declaration, environmental signature and other advocacy activities to enable more people to understand and participate in environmental protection activities from their daily work and activities.


    It is reported that mcarasini is the only clothing brand that is co operating with the WWF Earth hour. At present, Mar Cassini has launched the "Earth Hour" prize collection activity. Netizens can participate in activities through painting, carving, writing or taking pictures, videos and other forms.

    Mr. Liu Hong, the brand director of mascini, said he hoped to attract and motivate more people to participate in the "Earth Hour" environment.

    In addition, maasini will also launch a large-scale grass-roots environmental action of "maasini and 10000 environmental attitudes".

    In the coming year, marasini will work together with WWF in the sustainable utilization of renewable natural resources, actively participate in and organize actions to reduce pollution and wasteful consumption, and become participants and advocates of China's natural conservation.

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