Let China's Textile And Apparel Overseas Exhibition Leap To A New Height.

　　 In the next 10 years, China will move from a big textile country to a strong textile country.

Textile power is an important symbol of strong textile technology and textile brand power. Since the birth of 2000, China's textile and clothing trade exhibition, which takes on the diplomatic mission of the industry and promoted the mission of the industry development, will continue to change with the changes in the industry situation and industry demand.

Lin Yunfeng, vice chairman of China Textile promotion and Trade Promotion Association, recently told reporters that China's textiles and clothing Trade Fair After successful strategic transformation last year, efforts will be made to improve this year. With the aim of internationalization and specialization, with the aim of promoting the upgrading of China's textile and garment industry and establishing a more competitive position of China's textile industry in the international market, China Textile Trade Promotion Association will strive to build an international and specialized brand exhibition in the world's most important textile and garment market, the United States and Europe.

In the US market, China Textile Trade Promotion Association and Frankfurt Exhibition (USA) began to cooperate fully last year. In New York, 3 international trade exhibition platforms, namely New York international garment purchasing Exhibition (APP), the American Apparel Exhibition (TEXWORLD) and New York international home textile purchasing Exhibition (HTSE), were set up in New York, which were respectively oriented to garments, fabrics and home textiles. In the European market, the China Textile Industry Association and Frankfurt exhibition company decided to hold the Paris international clothing purchasing exhibition in the same place at the Paris ParisLeBourget exhibition hall and the Frankfurt fabric exhibition in the same period (apparelsourcing). The traditional Chinese textile and clothing trade exhibition will continue to be preserved in the form of the Chinese Pavilion.

Since 2000, China Textile Trade Promotion Association has hosted its own brand exhibition in New York. Clothing trade Exhibition. At that time, the exhibitors of the China Textile and clothing trade exhibition were mainly production enterprises and industrial and trade enterprises, reflecting the characteristics of the changing era of China's foreign trade entities, showing the overall strength of China's textile industry, and establishing a good image of China's textile and apparel products in terms of low cost, mass production, high reliability, and high quality in the hearts of American customers.

Lin Yunfeng believes that with the development of the industry and the change of the American market environment, China's textile and clothing trade exhibition has gradually revealed some limitations. First, the "China" title of the China Textile and apparel trade exhibition limited the extension of the exhibition. Secondly, the China Textile and clothing trade exhibition, including clothing, home textiles, clothing, apparel, etc., involves the whole industry chain, not a professional exhibition in the industry, but a comprehensive exhibition in the industry. Due to the lack of professionalism, the more than 100 exhibitors are divided into several categories, and there are few exhibitors in each category. In addition, in recent years, Sino US and Sino European Economic and trade relations have been constantly rubbing. European and American countries have positioned China as a reliable and important global supplier. However, in order to avoid trade risks, China will not take China as the sole purchasing place, but also include Vietnam, Indonesia and India. The shift of global textile production focus to Asia has become a reality. Under such circumstances, China's textile and apparel trade exhibition has become an inevitable choice towards internationalization and specialization.

In 2010, the China Textile and apparel trade exhibition held in the US for the first time changed. The textile industry association of China Council for the promotion of international trade (APP), in cooperation with the Frankfurt Exhibition (US) company, has created 3 international trade exhibition platforms for clothing, fabrics and home textiles in New York, namely, New York international garment sourcing Exhibition (APP), the American Apparel Exhibition (TEXWORLD) and New York international home textile purchasing Exhibition (HTSE). The Chinese exhibitors of the China Textile and clothing trade exhibition are respectively embedded in the above 3 professional exhibitions in the form of Chinese exhibition groups according to the categories of exhibits.

Chinese textiles and garments Trade Fair The transformation was very successful. According to Lin Yunfeng, 3 exhibition fairs reached 15000 square meters in 2010, including more than 450 exhibitors from 16 countries, including Chinese enterprises, with a high degree of internationalization and 7000 professional buyers. They became the largest textile and clothing trade exhibition on the east coast of the United States.

After the breakthrough of the internationalization and specialization transformation of China's textile exhibition abroad, the China Textile and Trade Promotion Association will make efforts again this year to transform and upgrade the China Textile and clothing trade exhibition held in Paris. The China Textile Industry Association and the Frankfurt exhibition company decided to start the Paris international fashion merchandising Exhibition (apparelsourcing) at the ParisLeBourget Pavilion in Paris in from September 19th to 22nd this year. The traditional Chinese textile and clothing trade exhibition will continue to be held in the form of the Chinese Pavilion. "Paris"

Lin Yunfeng believes that the upgrading and transformation of New York exhibition and Paris exhibition conform to the changes in the industrial situation and market environment. China's textile industry has made rapid progress in the past 10 years on the basis of comparative advantage. But now we are facing the reality of rising raw materials, rising wage costs and changing competition environment. The timely transformation and upgrading of the exhibition is through the internationalization and specialization of the exhibition platform to guide China's textile and garment enterprises to participate in global competition for structural adjustment. The New York exhibition and Paris exhibition will introduce the fashionable information of these two fashionable metropolis and the designer resources and advanced trend of Fengfeng, and guide Chinese enterprises to meet the challenges faced by the industry by improving the added value of products.

As the focus of the world textile industry has shifted to Asia, China and Southeast Asia and some South Asian countries have integrated into a more compact and complete industrial chain. In the new industrial pattern, new division of labor is being formed between China and Southeast Asia and some countries and regions in South Asia. China's products have been upgraded, and low cost products will be gradually transferred to China's neighboring countries. The transformation of the New York exhibition and Paris exhibition into an international and professional exhibition will help to establish the new position of China's textile and garment industry in international trade and promote the formation of a new pattern of industrial division of labor.

Lin Yunfeng revealed that the Paris exhibition and New York exhibition after transformation will give prominence to the advantages of the upper and lower reaches of the industrial chain, and provide one-stop intensive, efficient and convenient procurement services for international buyers, and bring new business opportunities to the global textile and garment production enterprises including Chinese exhibitors. In every professional exhibition, buyers can not only contact Chinese suppliers, but also contact textile and garment producers and traders from the Asia Pacific region. In such an international and diversified platform, the competitive advantage of China's industry can be more obvious, and exhibitors can get more buyers' attention. {page_break}

Lin Yunfeng stressed in particular that the integration of China's textile overseas exhibition into the international exhibition platform and brand is a major trend. With the increasing popularity of the brand new and international exhibition brand created by the two China Textile Industry Association and Frankfurt exhibition company, the brand of China Textile and clothing trade, which has 10 years of history and embodies the overall strength of China's textile industry, will not disappear, but will also become more and more brilliant. With the cooperation between HTSE and APP, China's textile industry association has established a new international exhibition brand.