Song Lei: Dig Deep Business! Subverting Traditional Business Models

The sixth generation of the 1st Avenue

Landing in the flower city, a new road in Guangzhou, to reform the underground city.

After the development of Harbin's one avenue, the people and group took the lead in the national clothing industry, Guangzhou.

In June 25, 2005, the first avenue in Guangzhou broke ground. In August 20, 2006, Guangzhou's 1st Avenue was officially opened, and the main underground garment exhibition and trade center of Asia appeared in Guangzhou.

"People and Commerce take Guangzhou as the first foothold of their foreign development. It is not only a forward-looking strategic adjustment, but also a magnificent adventure."

Song Lei said.

It is understood that in June 2005, the development team of Guangzhou one avenue opened from Harbin to Guangzhou. Under the ground floor of the Liuhua business circle, they reclaimed South Road and Station Road, and turned it into a major mission of prosperity and development of the business circle.

Song Lei frankly said that although Guangzhou is a very open and tolerant City, the great contrast between Harbin's hot climate, its different customs, Cantonese and local dialects and other aspects of Harbin needs a period of time to digest slowly.

"But more importantly, underground business was not fully accepted at that time, and dozens of wholesale clothing markets in Liuhua business circle fought fiercely in this small area."

At the beginning of the development team, the development team not only had to overcome the difference brought about by the region, but also made the people of the water and soil understand and accept the underground clothing wholesale market, which allowed the operators to boldly enter Guangzhou and let the wholesalers gather in all directions, so that customers could come to fame and make the road people happy to go.

"Because the southerners have an inherent impression of underground air raid shelters, they are black and damp, and businessmen always like to" go to high places. "Therefore, initial investment in one avenue is very difficult.

Song Lei thinks this is one of the biggest difficulties of the first avenue.

Therefore, the "one avenue" has made great efforts in this respect, subverting the inherent concept of Guangzhou people with "clean, neat, professional and formal".

Since its opening, the shopping center has always influenced and guided the market of garment industry around the world with innovative management concepts. Guangzhou one avenue has broken down the category in seven Avenue area, and is committed to providing customers with a cleaner shopping environment.

Peacetime and wartime combined with Guangzhou's main road is the civil air defense project.

"At the end of the last century, the civil air defense projects were re launched, so that modern civil air defense works with operational permission began to be built.

People and groups see this business opportunity and plan to fill the gap in the real estate development in the whole country.

Song Lei said that the "one avenue" is actually a "civil air defense project".

In peacetime, the project will serve as a wholesale clothing business street, adding fresh blood to the undeveloped Guangzhou clothing market. In case of wartime, it will serve as a shelter for two personnel and material stores and parking lots. It really plays a role in combining peacetime and wartime in civil air defense projects and promoting economic development.

Because the nature of the project is "air defense", it is necessary to build underground shopping malls according to the standards of civil air defense.

According to the introduction, the protective layer, the surface overburden and the impact force of the 1st Avenue are standard, including the water supply system and the power supply system.

In case of emergency, this militarized standby system can be activated.

The first construction of the shopping mall is the civil air defense equipment, followed by the fire protection.

In Guangzhou, Liuhua business circle is a cross type structure. White horse and kapok each occupy a point. One avenue will take advantage of the layout of shopping malls. The 22 entrance and exit tentacles will extend to every point of the business circle, so that the entire business circle is in the range of its radiation, so the big road occupies an excellent geographical advantage.

"Guangzhou one avenue has explained the innovation of its business mode with practical action, and promoted the positive interaction with the business circle garment industry with a brand new strategic upgrade."

Song Lei said {page_break}