All Kinds Of Fake Discount &Nbsp; Smart Names For Customers.

Promotion

There are many ways and slogans.

What are the essence of so many discounted discount items? What are the secret secrets hidden behind? How do consumers discriminate the authenticity of the discount products? With these questions, the reporter conducted an investigation and interview.

Uncover hidden rules 4.

The price of the original goods is mixed.

All kinds of fake

Recently, a brand of cradle hit a promotional advertisement in Beijing at the autumn China Wedding Expo.

At the end of summer and early autumn, the shops and shops were busy promoting sales: buying one, sending one, clearing up, removing and closing, selling factories, selling gifts.

All kinds of discount activities are overwhelming, and sales promotion and publicity slogans are various.

What are the essence of so many discounted discount items? What are the secret secrets hidden behind? How do consumers discriminate the authenticity of the discount products? With these questions, the reporter conducted an investigation and interview.

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Because of the "anniversary discount" advertisement on the door of Beijing metro line five, on the weekend, little Shen Xie's girlfriend went to a famous building culture street in Beijing to buy a discount couch.

The original price of the "Langson health cream" sofa is 14780 yuan, and the subway media price is 6999 yuan.

But later friends told them that the same brand of sofa in Beijing Lan Jingli family Dazhong Temple store, the original price of only 6000 yuan, and there are still discounts.

This makes Xiao Shen very upset: "according to the door advertisement, most of the discount furniture on the cultural street belongs to high-end products, and the discount rate is generally over half.

It was in view of this point that he decided to come here to buy, but he was still "shabby".

Artificially raise the price of commodities, and then use various discount items to mark the price reduction figures. The actual selling price is roughly the same as the original price of the commodity or higher than the price, so as to increase the sales volume of the goods. This discount method is called "the high original price promotion".

In a famous food company, he ran for 7 years, and Chao Heng Jie, who is responsible for delivering some supermarkets in Beijing, knows all about these so-called discount techniques.

He disclosed that food sales, for example, some imported foods, high-end food, health food, etc., often take such promotional measures in the near shelf life.

In a famous food store in North Sanhuan, Beijing, the original price of 360 yuan a bottle of deep-sea fish oil capsule, the current price is only sold to 100 yuan, the clerk explained that the reason why the price is so cheap is because "directly from the factory to get goods."

"But in fact, the price may be 50 yuan."

Chao Hengjie said, "this is the usual way of doing business."

As for the shocking price on the Internet, virtual high is even more ridiculous.

In some websites, there are almost all the original and current price labels of various kinds of merchandise pictures. Some of the products are even discounted.

In the excellent network, many kinds of swimming glasses are below 80 percent off.

For example, the black JIEJIA anti fog myopic swimming mirror marked 600 degrees, the market price is 180 yuan, the excellent price is 33.5 yuan, 81% off, but you are afraid it is very difficult to find the origin of the original price 180 yuan.

Sell the old goods by chance

If we say that the original price is only a product that is not true, then selling the old goods is a behavior of deceiving consumers.

Some businesses are under the banner of "letting consumers". In a wide range of real, fake and fake discount promotions, they put some cheap products, some even overdue products, on the counter, fish in the clouds, sell by chance, and some stores sell genuine goods or fake goods, or sell fake and shoddy goods.

In the bedding area of a foreign shopping center near China International Exhibition Center near Beijing, the discount rate of the mat is the largest, almost 50%.

But reporters at the scene saw that most of the discount products were last year's old style, the price was about 100 yuan, and some products were even moldy.

There is a mat with a price tag of more than 400 yuan, because it is a new product with a mere reduction of about 50 yuan.

The staff here showed that sales of these discounted goods increased by nearly two times over the weekend.

Chao Heng Jie revealed that in the food industry, there was a phenomenon of blending goods in the past.

Now, they deal with the most commonly used discount methods for outdated foods. They treat them as gifts.

For example, a box of milk gives away a few bags of milk that will expire soon.

But in other industries, the phenomenon of selling old goods is still more common.

For example, some commodities, such as furniture, clothing, shoes, socks, etc., do not have the term of shelf life. Therefore, some businesses take the opportunity of dumping many years old goods.

In Beijing, there is a Deichman shoe city, which sells discounted shoes all year round. The advertisements in the past two years are all over the world, covering almost all the buses.

Many shoes are old fashioned. Some can be seen as old goods.

The boss told us that a small number of brand shoes in the shop are actually "support", and no notice is fortified.

Zhang Dawei, a student at Beijing University of Chemical Technology who once worked as a salesperson in Deichman, said.

Fold up and fold customers

The most unstoppable is that there are still a number of "folding up folds" behind these many discounts.

Some sellers seize most consumers' cheap psychology and set up many bait to attract consumers to panic buying.

For example, some stores offer "100 to 50" activities, but most of the products are priced at around 90 yuan, and many similar activities are limited to a special counter.

Because "the right to interpret belongs to the business owners", some consumers are not aware of it beforehand.

In order to get enough money to participate in the "50 delivery" activity, after buying a product, you have to buy another product.

Some customers feel that the remaining balance is very poor. If they want to buy more, they will never get the right amount.

So buying, unconsciously buying a lot of things that are not needed, and spending a lot of money that should not be spent, is actually tightly tied up by businesses.

The best way to use this is a comprehensive department store and an electrical appliance store.

In a home appliance store in North Third Ring Road, Beijing, from the first floor to the third floor, every weekend's promotional activities are "buy 1500 yuan straight down 300 yuan".

But in the activity counters, it is difficult to gather enough goods to discount the whole number.

And another electrical appliance store nearby is also going to have similar activities every week.

"In fact, this kind of means can be readily seen by the discerning eye, but many consumers are still fooled, because the discount is really too low, and the gift giving activities are really tempting."

Chao Hengjie said, how much is the value of a commodity before considering the cost of production, logistics, services and so on before listing, and has approved the pricing by the price management department. In today's increasingly fierce market competition, the price of the original commodity is low, and how much discount space is there? So, price reduction or gift giving is just a representation, knowing the price basis of many commodities, it is easy to understand the practical significance of the "discount" phenomenon.

But he also said that some businesses did not exclude real prices.

For example, we should sell the backlog products in season, so as not to occupy funds or storehouses and increase the cost.

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Regulation is not optimistic.

Is such a discount sale illegal? "Judging from the current market behavior, it is not good enough to judge, because many cases are hard to distinguish."

According to the price law, according to the price law of China, at present, most of the prices of goods and services in China are regulated by the market, that is, the price set by the operators themselves and the price formed through the market competition. Only the price of a few commodities that are related to the development of the national economy and people's lives, scarce resources, and the prices of important public utilities, the government guidance price or government pricing will be implemented in Yan Bing.

Most of the discount commodities are in the "market regulated price" category. Therefore, from the source of pricing, it is not enough to define its illegal reasons.

Even in the sales link, because of its covert means, there is no sufficient evidence that businesses are dumping "below cost" in order to exclude competitors or monopolize the market.

For example, the management measures of retailers' Promotion Act implemented in October 15, 2006 clearly stipulates that retailers should not cheat or induce consumers to buy goods by discounting the fictitious original price or misleading price forms or price means, and do not make any sales promotion activities such as fictitious clearance, demolition, closing up, shutting down businesses or changing careers. The quality and after-sales service level of promotional items, including prizes and gifts, should not be reduced; promotions should be carried out in the name of new stores, festivals and celebrations, and the promotional contents should be put to the local commercial authorities within fifteen days after the end of the promotional activities.

"But how to collect evidence that businesses are not really clearing up products? What kind of language is to induce consumers to buy goods?"

Yan Bing said.

Therefore, the price law of China has strictly stopped the behavior of bidding up prices, but for discounted goods, in general, the business is arranged by their own business according to their own operating conditions, in principle, to maintain the fair trade policy of the market in principle.

However, a staff member of Beijing price monitoring center put forward different opinions on this: "the original intention of discount is actually to give up the benefit consumers. If it turns into a kind of deceit, it should be a legal matter.

The most urgent task is to implement relevant laws and regulations, standardize discounts, and prevent cheating consumers.

However, judging from the current implementation, it is not optimistic. The concrete manifestation is that the business is too arbitrary, and the relevant supervision is not enough. Consumers are accustomed to it. As time passes, there may be disrupting the normal order of production and operation, and damaging the interests of the state or the legitimate rights and interests of other operators.

For example, under the guise of "discount", we sell fake products and even suppress competitors.

He suggested that in future legislation, a discount rate should be set, instead of being priced arbitrarily by merchants. As for old or expired goods, recall or destruction should be adopted rather than "discount" before allowing it to flow into the market.