Five Major Tenderness Traps &Nbsp: Legal Promotions, Alleged Infringement

Shopping coupons and discounts are also one of the promotional means, but shopping malls seem to be more interested in the way of "rebate" promotion. Insiders believe that the discount is more complex, hidden and fraudulent than discount.

Not only can it greatly increase sales, but also help maintain brand image and benefit the balance among brands, because frequent discounts are very bad for maintaining brand image, and discount sales promotion will bring different discounts to different brands.

Therefore, for shopping malls, shopping coupons are better than discount, and it is easier to achieve overall control.

At the same time, in view of the consumers' confusion about the "coupon" and the traps in the coupons, the legal persons also raised legal questions about the coupons promotion: first, suspected price misleading and disturbing the consumers' right to know.

The stipulation of the marked price is formulated by the state in order to maintain the normal market price order and protect the legitimate rights and interests of consumers. Its purpose is to make the prices of commodities directly, clearly and easily compare, so as to protect consumers' right to know and to choose independently.

Rebate promotion involves complex calculus process. The total discount rate varies with the number, amount and number of goods purchased by consumers, and is constantly changing.

This way of marketing disturbs the consumers' right to know.

The two is suspected of "disguised tying" and infringe on consumer choice.

In the coupons, most of the merchants have processed the price of the commodities, and it is difficult for consumers to find the appropriate commodities that the price tag has just reached the activities of participating in the coupons, so they have to bother to find other commodities to make up the difference, so that they can get the coupons. After obtaining the coupons, they must spend in a very short period of time, so they have to be forced to shop again, and the prices of the purchased goods are also hard to equate to the amount of the coupon.

The name "letting profits" is a trap of "disguised tying" and "bundling sales" carefully set up by merchants who take losses and coupons as coercion. It is not only suspected of forced pactions in disguised forms, but also infringes on consumers' right to choose independently and fair trading.

Three, it is alleged that price discrimination is against business ethics.

In the coupons, due to the complexity of the trading rules, the consumers' cultural level and age and occupation are different. Some are good at calculation and some are slow. In the face of the same commodity, they have to pay more for operators because of their limited personal capabilities.

Some people think that this is the wisdom of businessmen, but in fact, they are making use of the inadequacy and weakness of consumers to earn money.

Such a practice violates the basic business ethics and is suspected of price discrimination.

Four is suspected of illegal issuance of vouchers, suspected of violating state regulations.

Coupon printing is a kind of token, though it is only used in shopping malls, but it has the general attributes of currency. First, it can circulate in a certain area of the market, and consumers can buy different kinds of goods with coupons.

This way of issuing and returning coupons to a certain extent challenged the authority of the renminbi, suspected of violating the relevant provisions of the state, and easy to encourage unhealthy practices, triggering social problems such as tax evasion and tax evasion.