Moss Chino little files

Moss Chino LOGO

Founder: Franc Moschino

Designer: Franc Moschino

Creative director: Rossella Jardini

Company headquarters: Italy

Design style: noble, charming, fashionable, humorous, and witty.

Category: clothing, jeans, dinner accessories, accessories

For the fashion industry in Milan that insists on wearing a solid and elegant route, the existence of Moschino with a teasing style is really an anomaly.

His design is always full of playful games and humorous satire for fashion.

In the late 80s, he cut the edge of the elegant CHANEL suit into beggar outfit, and matched the huge buttons to subvert the traditional impression of fashion.

Moschino often puts his desire for world peace and love for life in his costume design, so there are always "anti war signs" and "bright hearts" and bright yellow smiles on his clothes.

After the death of Moschino in early 90s, the design work of the brand was carried out by a group of designers who worked with Moschino for many years, continuing their ironic and humorous style and launching new works every quarter.

Moschino has three routes, namely, Moschino with high price, formal clothing, low price Cheap&Chic and Love Moschino cowboy series.

The most direct way of identifying is to find the designer name MOSCHINO, which is bold and capitalized. It will appear on the label of clothing, or occasionally it will become a pattern on clothing. Besides, there are also "red hearts", "anti war signs", "yellow smiling faces" and the black silhouette that looks like Olivia at the first time, all of which are often appeared on Moschino clothes.

Moschino Cheap & Chic

Love Moschino

"ONE LIFE, ONE LOVE?!

Only once in a lifetime?!

"T-shirt with a humorous dialogue is the biggest feature of Moschino jeans, and with the concept of environmental protection, Moschino chooses synthetic leather instead of real cowhide. As for cattle, it changes to the pattern of milk.

Sure enough to confirm the Moschino game image that does not play cards.

Moschino- history

1983: Frank Shadow has set up his own company, Moon Shadow. In autumn, he published his famous boutique series in spring fashion show.

When Pat Cleveland walked out of the stage, wearing a silk evening dress designed by him, wearing rubber shoes at his feet and carrying a grocery bag on his hand, he came out on the spot, causing a sensation in Cleveland.

The spring retail sales in 1984 were amazing. This brand suddenly rose in the United States.

1986: menseno adds different product lines to his deviant world. He introduced popular accessories and cowboy series, and he designed the first male dress series at the Spring Festival in Palazzo Reale, Milan.

1987: launch the first Muslim scent Eau De Toilette, which is listed in Europe.

1988: the Cheap & Chic series, widely distributed in Milan, was unveiled for the first time.

This style of bold series is featured by false hairy grass, and Merce Dhino von Tia is a series of "playing fur".

When publishing the main line product, Merce Dhino himself interrupted the stage show and played the Fashion Blitz video instead of the show. This move challenged and questioned the legitimacy of the popular system.

In New York, Bloomingdale NY opened the first shop in America.

1989: in Milan Via Sant 'Andrea, unprecedented, and the first flagship store.

1990: a bunch of goblins and ballet chief dancers perform together.

The Stop the Fashion System advertising strategy breaks the tradition.

The advertising strategy is based on fashionable female vampires, and the whole image is striking.

1992: this year's advertising strategy, the main concern of the society is that he appeals to all of us to fight against drugs, fight against violence and fight cruelty to animals.

1993: Mark cob was appointed chief executive.

1994: in the autumn of 1994, he put forward a clear idea of environmental protection, emphasizing harmony with nature.

This fashion uses materials and dyes that are beneficial to the environment. When sold, it is set as "Nature Friendly Garment".

This is the last costumes show he saw when he was alive.

1994.9.18: Frank mu - Si - Chin died at the age of forty-four.

His college classmate is also his lifelong friend, Rossella Justine (Rossella Jardini), taking over as creative director.

1996: the introduction of two new fragrances with heavier fragrance, namely, "Cheap Chic Cheap" (Cheap and Chic by Moschino) and "Marcin's admiration - Oh!"

(Oh! De Moschino).

Meanwhile, Merce Dhino set up an independent store in the United States for the first time and opened new shops in New York and Losangeles respectively.

1997: launch the first male perfume Uomo, the global simultaneous listing.

1998: London stores, Moscow stores, Las Vegas Garth stores (located in Bellagio, Abu Dhabi) and Dubai shop (Dubai), the new opening of the Abu.

1999: Taipei and Hongkong Central Plaza, new stores have opened independently; Tokyo (Chi Wu District Department Store), London (Selfridges), and Sydney (David Jones department store David Jones) new special shop.

2003.2:Moschino Milan head office signed a joint venture with Hongkong blue clock group, Hongkong Business Co., Ltd.

2003: MR souvenore celebrates the sale of 20th anniversary souvenir. The company has been operating for almost half a year without any founder figures.

Moschino- fashion show

A collection of all the elements of women's dress up in the late 1950s: fluffy hair and petticoat, and the background of a large number of housewives' lines, yarns and buttons.

But what Rosella Jardini wants to build is not the kind of girl who sits alone at home and mends her socks on Saturday night.

Her blueprint is a Moschino sash free flower pattern dress, or a straight, straight skirt that adorned with bright crystal. She is always ready to accept any fashionable girl who is invited to dance.

Tailored windbreaker and open jacket, fiber tights seven tight pants, a cool feeling and rock and roll feeling for the night of the ball.

This season, Jardini uses a large number of Moschino signature style elements to attract audience's eyeballs: White Black Embroidered Jazz blouse, lace, sailor style metal rings and white ropes, knitted fabric sleeves with cotton jackets...

At the same time, she still maintains the habit of creating various elements that can cause visual impact: a large number of short sleeved blouses; short sleeved Satin shirts with long decorative sleeves hanging on her chest, freely swinging with each step; big flower patterns, ox eye patterns, and a large number of brand iconic red, gold and black and white colors.

Red and black two plastic leather heart-shaped handbags, ingenious interpretation of this season Moschino strong and sweet design style, let people think it is difficult.

New products in moschino-2008

Moschino's show always plays with some joyful and careful thoughts.

In the 08 spring and summer show, we saw the designer's special interest in fluorescent colors, the semi long fluorescent orange denim jacket, or the whole fluorescent green trousers.

Next is some funny T-shirt, written on the chest "Tall, dark and handsome", the back is "Short, pale and ugly", with the graffiti style advertised Moschino type naughty alternative.

And repeatedly appear in windbreaker, jacket tie, bright colors once again break the traditional image of respectful and respectful, Moschino is best at jumping out of the frame of thinking, and then wilfully arrogant, whether you accept or not.

The thinking of the sky and the sky shows that the model has become the highlight of every interest: the bright red leather boots under the elegant gray trousers, the bright orange belt on the waist of the earth sweater, the small necktie for each other in the waist, the pparent bag for color fluorescent, and so on. In a word, it is "uncomfortable", just like the pink stockings that must be shown under the gray suit trouser legs.

Moschino may have entered the era of our mix with the concept of a small floral shirt, star stripes, T-Shirts, border sleeves and blouse shirts.

Another delightful detail is the use of Andy Warhol printing. The elegant gray green is used on a T-shirt or polo shirt, and is covered with black Warhol pattern. This is the fashionable image of pop artists who have been built by Moschino this season.

09 autumn and winter Moschino

The women's clothing was also low-key, and the Navy Blue cocoon coat, worn by Siri Tollerod, was decorated with romantic roses on her arms in Tollerod.

Large buttons, light texture riding pants, attractive rose patterns and wrinkles and other design elements appear appropriately in the ready-made clothes, and the symbolic bow knots appear inadvertently in the waist or chest, which looks interesting.

The velvet dress and the tulle blouse are the costumes of the designer in the Moschino 2009 autumn winter dress series, and the bubble like cocktail dress is also very conspicuous.

Moschino2010

What made Moss Logo (Moschino) stand still on the platform?

Rosella Jardini, creative director, said that good use of simple products can create many good products.

After the death of Mr. Moschino, Rosella Jardini is not as bold as Moschino herself. She converges too much stimulation and sexy design, and uses her mind in the pattern and fabric.

Moschino2011 early spring

Moschino has always been able to achieve perfect coordination in sweet childishness and colorful creativity. In 2009, it is no exception.

Moschino Moss Chino's inspiration is endless.

After the death of Moschino Moss Chino in the early 90s, the design work of the brand was carried out by the designers who worked with him yesterday to continue the ironic and humorous style and launch the new products of the season.

Although Moschino Moss Chino often expresses his thoughts on the essence of pop in the way of avant-garde and ironic law-abiding, in fact, he also has considerable efforts in the technology and design of traditional costumes. In the design of Moschino Moss Chino, he can often see the influence from different cultures and blend the interesting designs of folk customs of different countries.

Moschino Dinner Bag