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Environmental Protection Plus Low Carbon! Feasibility Study Of 1+X Mode

2011/3/12 11:48:00 225

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Environmentally Friendly Low Carbon Clothing

At the end of 2010, she was busy cleaning up the house to prepare for the new year's Lee Street, Lane 101, Lane Street, Zhabei District, Shanghai. I was glad to see that there was a special "garbage bin" in the district. All the old bags of Ms.'s home could be put into it.

"These clothes will no longer be mixed up with other refuse for incineration or landfill, but by professional agencies for sorting, sorting, disinfection, in compliance with donor standards sent to charity, do not meet, I heard that it can also be reused."

Ms. Li told reporters.

This is a project of recycling and reusing old clothes that is being promoted by the greening and City Administration Bureau of Shanghai. By introducing professional institutions, it can carry out regeneration treatment, improve the efficiency of resource utilization, and improve the quality of life in cities.

We can see from this project the shadow of old clothes recycling chain.

The cooperation between the government and professional institutions and the recycling mode of old clothes in recycling boxes in the community can play a role of popularizing the concept of environmental protection and building a recycling platform in the short term. It has a strong positive demonstration significance.

However, because of the deviation from market regulation, it is not conducive to the formation of the long-term mechanism of the reverse industry chain.

Therefore, some experts have put forward the 1+X mode, that is, under the encouragement of certain policies, the mass brand will set up recycling boxes in the stores, that is, multiple "X". The professional institutions should recycle the old clothes from these brands and concentrate on reusing them, which is "1".

In this process, the brand can go through some.

Marketing

Means to attract customers to return old clothes, to gain the right of ownership of old clothes at the same time, to increase customer return rate, and to get part of material income from professional recycling agencies; professional institutions can solve the problem of ownership of old clothes and "insufficient to eat" in this way.

The regeneration of professional institutions is a good act.

Professional institutions do not exist in the positive industry chain from production to sales. It is a new force for the reverse chain of old clothes recycling. It is a product of resource recycling for technology and capital requirements.

In our previous discussions, regeneration technology is considered to be the constraint factor of the reverse circulation chain.

The reporter called the Yuanyuan industry co operating with the Shanghai greening and appearance Administration Bureau. Yang Yinghong, the chairman of the company, said that this is not a difficult problem to solve.

"Cotton clothing is, of course, the best part of processing. It can regenerate cotton sliver and cotton yarn as the textile raw material for cotton mill. Chemical fiber is extracted from petroleum and can be produced by technology. The most difficult to deal with is a large number of blended fabrics, which are mostly used as raw materials for non-woven fabrics, and produce cloth for road base cloth and curing cloth."

Yang Yinghong said.

It is reported that in Xinjiang and Henan, the main cotton producing areas, the output per mu of cotton can only reach 200 kg, remove lint and seed cotton, the net output per mu of 80 kg.

1 kilograms of recycled cotton is equivalent to 8.33 square meters of cultivated land saved.

With the increasing desertification and declining per capita cultivated land, the significance of regenerated cotton is obvious.

And 1 tons of oil can produce 800 kilograms of chemical fiber raw materials. The reuse of chemical fiber products is equivalent to prolonging the service life of petroleum.

Such technology has been widely applied in Japan and Europe, and the concept of Yuanyuan industry comes from overseas.

For people who know little about this, Yang Yinghong said: "first, the introduction of this technology requires a process. Two, the overall construction of the environmental protection system will take some time.

Before the greening and Management Bureau of Shanghai city promoted the old clothes recycling project, we basically accepted the entrustment of charities to do the follow-up treatment of donations. It is difficult for us to collect large-scale clothing materials from consumers.

"The supply of more than 3 tons of raw materials per day is the profit and loss point of a set of equipment."

Yang Yinghong told

Reporter

In his experience, there is no concept of "high cost of regenerative technology". "The price of a cotton opener is about 150 thousand, and the daily melting machine used for chemical fiber is not unbearable. The regenerated cotton and fiber produced by it are also in line with the requirements of raw materials for cotton mills and other fabric enterprises.

It may be said that the high cost is due to the shortage of raw materials and the idle machine.

Yang Yinghong is not very optimistic about the full commercial development of the industry in the future.

In his view, this unshaped industry needs government support as well as relevant policies.

"The community is the most convenient recycling point, and the old clothes that people throw in the recycling bin are unauthorized. This kind of social resources management needs the government to come forward.

At the same time, such projects should be concentrated on a small number.

enterprise

Only by doing so can we achieve economies of scale.

Reporters' Thoughts on brand recovery did not get a positive response from the early practitioners of the old clothes recycling. He also hoped to expand the scale of production with the help of relevant government policies in the future.

During the interview, reporters found that similar devices appeared in Guangzhou, and were not confined to the community. The old clothes recycling boxes decorated with environmental protection patterns on the streets became a new urban landscape.

According to the telephone on the recycle bin, the reporter found Bao Qing Mei environmental protection technology company, which set up the recycle bin. The relevant person in charge told reporters that they were recycling according to the normal procedures and approved by the government. The old clothes recovered were currently used for mop and other by-products such as mash and petroleum catalysts, and there was no technology of fibrosis treatment.

Bao Mei tried a market-oriented operation mode which was different from the Yuanyuan industry. Although there was a certain distance between the two in terms of the treatment level of the old clothes, it provided us with another way of recycling old clothes.

Only with more and more related practices, can the mechanism of professional recycling be perfected continuously.

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Clothing brand, old clothes, regeneration is the direction.

In the 1+X mode, branding is not only an important recycler, but also a beneficiary of marketing and culture.

Of course, the related inventory, recovery cost and utilization of recycled raw materials need to be further considered and analyzed in practice.

Different old clothes recycling models and ideas have gained more and more extensions among brands.

Parkland, aiming at the fast elimination of children's wear, launched charity donation activities in the brand stores, cleaned their old clothes in their own pockets and donated the donated conditions to the children in the poor areas, so that more children could feel the warmth between the gifts and the recipients.

This is a more traditional pattern of old clothes recycling.

Wei Lifang, general manager of the "riddle", told reporters that when she received the outline of the interview, she smiled from the bottom of her heart.

This is not an unfamiliar topic for the "riddle", which has always been a basic concept of environmental protection. Three months ago, she discussed the feasibility of such a cycle together with industry experts at a forum.

"We always insist on using natural fabrics, which is to reduce the pressure on the environment.

This fabric is also the easiest to recycle. "

Wei Lifang said.

In fact, each brand will process stocks once and for a period of time, often selling on tons, not only with low discount, but once these stocks flow into the secondary market, it will greatly damage the brand image.

"If a professional company can recycle even half the price of second-hand recyclers, I would like to try it, because it can preserve brand value."

Wei Lifang said that this is not only conducive to the protection of the environment, but also conducive to promoting the concept of brand, she has begun to think about how to carry out this activity.

Wei Lifang is not worried about the quality of recycled textile raw materials: "if regenerated cotton has the same quality as new cotton, I will not hesitate to use it.

There is no need for bias against recycled products. The simplest example is that many papers and even toilet paper are recycled products. We can use them. Why can't we use recycled textile materials? Of course, there is a need for relevant departments to work out corresponding standards. "

In fact, in China, this recyclable product has been generated.

The Li Ning Co and Japan's Tai Ren group have launched the ECOCIRCLE program.

According to this plan, Lining store recovered the old clothes and sent them to Songshan factory of the di man fiber company.

After chemical decomposition, these garments are converted into polyester raw materials, and their purity is comparable to that of polyester material extracted from petroleum.

Then, raw materials will be turned into high-quality ecosphere fibers, which have been used for tennis and training clothing.

Lining's responsible person said that in 2010, they selected 50 stores in the country to implement the recycling plan, and will expand to 100 in 2011.

Consumers and fabric dealers

Social collective participation

Of course, besides the "1" and "X", it is also necessary to examine whether the consumers are willing to cooperate, and whether the textile enterprises are willing to use recycled materials. They are the important supporting factors of the "1+X" mode.

Therefore, the feasibility study of the 1+X model should include these two elements.

"The good guys in Guangzhou are becoming sex.

"There is an old clothes recycling machine! Good!" a netizen named Mario-Char Jia Wen, after seeing the light green old clothes recycling device in the streets of Guangzhou, was very excited to send a micro-blog, "you can donate it without wasting it!"

A loyal customer of the "riddle" said that if "riddle" could carry out the recycling of old clothes, her old clothes that she could not afford to throw away had their whereabouts: "every season they would buy their clothes, all of which had their own stories, and it would be heartache to lose them."

If the "riddle" is recovered, it will feel that these stories have returned to the writer's writing, and a new plot is brewing, which is a very good spiritual communication.

Most of the consumers interviewed said "no problem" to donate their old clothes.

But in the purchase of clothing made of recycled fabrics, some consumers expressed their cautious attitude: "now there are so many" black cotton ", and the country has no relevant certification standards, so it is very hard for people to trust.

Some consumers said that, like Lining, brand participation in recycling and utilization is more acceptable than unidentified renewable materials.

To this end, the reporter interviewed special textile materials enterprises as the future market of regenerated materials, and looked at their attitude towards this new raw material.

A company called Auchan textile specializes in the production and trade of high-end women's clothing fabrics. Due to the fact that the scale of production is not very large, there is no relevant frontier research and development function of new materials, and raw materials are mainly purchased.

His general manager, Zuo Xueqin, listened to the reporter's introduction to the recycling of old clothes and said it was a trend in the future.

"Because it has not seen the real product, it can not be completely determined.

But in the modern society with increasingly resource shortage, the recycling of old clothes is a trend of development.

If there is such a fabric, I will see whether the actual product performance is the same as regular product, whether it can achieve professional standards such as stability, color fastness and so on.

Of course, the state should establish a sound evaluation system, so that our fabric suppliers and consumers can rest assured. "

Zuo Xueqin told reporters that when she saw in World Expo that waste water could be turned into electricity or used to fuel cars, she was thinking about how to improve the efficiency of old clothes.

Obviously, the recycling of old clothes is a social systematic project.

Not a few brands, or an industry that can be fully loaded.

It needs the vigorous promotion of the state and the extensive publicity of the media. It needs the consumers to raise awareness, and the relevant departments need to help the professional organizations, the brands and the textile enterprises to form an agreement survival relationship.

All this can not be accomplished overnight, and can only be perfected in practice.

In addition to theoretical discussion on feasibility, we need more enterprises to invest in such a green undertaking, do it first, and then cross the river by feeling the stones.