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    Era Parkson Adjust The Curtain &Nbsp; Luxury List Concentrated Evacuation

    2011/3/12 11:43:00 92

    Times Parkson Luxury LOGO


    Yesterday afternoon, some readers called to say "located at the junction of Shu Du Avenue and Hongxing Road Pedestrian Street". Baicheng times The first floor is being renovated. Is the central table counter centralized? "The reporter went to Parkson times.


    At the scene, the reporter saw that the window ads which were once displayed in front of the first floor of the times, such as Cartier, OMEGA and so on, could not be seen. Instead, they were decorated with prompts and women's shoes. LOGO 。 Cartier, OMEGA, Baoji, Bao Po, glasudi have really evacuated the era of Parkson?


       Parkson: cosmetics and Women's wear And so on.


    Parkson, a management person who asked not to be named, told the Chengdu Business Daily that the collective withdrawal of the list was true. The adjustment was made after the investigation and analysis of the location of the store and the main customers. "Considering the development of stores, Parkson is positioning itself in high-end high-end fashion stores. We will further increase the introduction of high-end and high-end fashion brands in the later stage, while the previous brand names do not match this positioning, so the store has made such adjustments. For the previous era Parkson shop, once declared "golden standard Parkson" represents the concept of high-end, the official also said that although positioning back to Parkson consistent "parity, close to the people", but LOGO will not change, will continue to use the existing "golden standard".


    Taking into account the consumption habits and purchasing power of the main shopping malls in the mall, Parkson still kept Longines, radar and Tissot counters. The official also revealed that the store will introduce 7~8 high-end brand shoes, high-end high-end watches, after the evacuation of the "gold Ark" will be concentrated into a female shoe area, will appear on the 18 th of this month. The woman also stressed that the adjustment of the name list area is only the beginning of the Parkson adjustment. Next, supermarkets, jewellery, cosmetics and women's clothing will begin to adjust. It is expected that the adjustment will be completed on the eve of May 1.


    List: strategic layout adjustment has just begun.


    In the era of Parkson, the collective withdrawal of luxury watch brands had already been traced back years ago. Yesterday, Mr. Chen, head of Chengdu Xinyu Hendry, said in an interview with reporters that this is due to the reconsideration of brand layout.


    According to Mr. Chen's introduction, OMEGA, Baoji, Bao Po and glascu will move to the new site - the "three treasures list" on the 1 floor of Astronautics Hotel, which is opposite to the department store of Renheng, while the OMEGA decoration specifications in the new store will exceed all the OMEGA stores in the whole country. The total area of the new store will be more than 1000 square meters. The decoration will come into effect at the end of this month. It is expected that the shop will be opened in the second half of the year.

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