CHIC Overseas Pavilion: Business Opportunities Can Be Found Everywhere.

China is the most growing country in the world.

Participate in the trend of global fashion industry becoming more and more fashionable.

According to the head of CHIC2011, 328 overseas exhibitors attending the exhibition will still gather in the W1 and W2 pavilions with an exhibition area of 23000 square meters.

This year, there are still many exhibitors in the overseas Pavilion. In addition to the Italy, France, South Korea, Hongkong and Taiwan exhibitors in 2010, three exhibitors from the United States, Germany and Japan will be added.

This year's CHIC overseas Pavilion will undoubtedly contain more business opportunities.

The first group of local brands in the US Pavilion

The American pavilion will be the biggest highlight of this year's CHIC overseas exhibition hall, which will be exhibited by ENK International, a famous American exhibition agency.

Zeng Qi, head of CHIC2011's organiser, said that in terms of quantity and quality, the US Pavilion will break through the form of American enterprises exhibiting in the past year and win more market opportunities.

As a special partner of CHIC2011, "ENK international" has organized nearly 30 American high-end women's wear, men's wear, children's wear and accessories brand exhibitors.

In the United States, ENK is the organizer of Coterie, Designers Collective, ENK Vegas, Intermezzo Collections and WSA and other clothing exhibitions. It has high industry influence and popularity.

According to the organizers, many brands in the ENK international organization are native American fashion brands, including Hudson jeans, AG jeans and Paige, which are popular among American movie stars.

In addition, Robertrodriguez, a modern high-end women's clothing brand with a high popularity and sales volume in the US, will also be presented at this exhibition.

The head of the organisers said that it was precisely the Chinese clothing market that had been targeting the country that clothing brands in North America began to look for better opportunities to enter the Chinese market.

Especially in the past two years, the domestic demand market in the United States is weak, but China has taken the lead in getting out of the shadow of the financial crisis. Behind the rapid growth of China's GDP, it means that people have a huge consumption demand for brand clothing.

Elyse Kroll, chairman of ENK international, said, "if the brand wants to grow, the US companies must look far ahead and focus on the global market."

It is reported that ENK international has set the goal of this visit to China as "meeting the needs of China's growing middle class with more than 3 million people".

"The importance of the Chinese market is obvious, so it is also important to choose the right distributors to cooperate."

ENK President Tom Nastos said, "during CHIC2011, ENK will help us and international designers to reach out to Chinese distributors so that they can succeed in this huge market."

At that time, ENK international will organize experts to discuss with Chinese high-end agents, multi brand integrated stores, and high-end buyers of famous department stores, and discuss how Chinese brands enter the US market.

The keynote speaker, Andreas Kurz, has over 25 years of experience in the top Brand Company, successively in 7 for All Mankind, Akari, Polo Ralph Lauren, Diesel America, Hugo America, New York, and president.

German Pavilion gathers high-end brands

According to the briefing, the German Pavilion has organized more than ten enterprises to participate in the exhibition this year. Unlike in the past, many of the exhibitors in Germany this year are large garment enterprises or high-end brands. Among them, the two most popular brands in Germany are Marc Cain and Gerry Weber.

Marc Cain is Germany's top women's clothing brand, founded in 1972, because it has a good combination of Germany's rigour and Italy's casual style, and enjoys a good reputation in Europe.

It is understood that European consumers have a higher evaluation of Marc Cain. They think Marc Cain pants version is good, shoes wear comfortable, dyed bright prints.

At present, Marc Cain has entered the Chinese market and opened a store in China World Trade Center, Beijing.

Apart from Marc Cain, Gerry Weber is also one of the German women's wear brands.

According to introduction, Gerry Weber is a listed clothing company, mainly composed of 3 women's clothing brands.

Among them, Gerry Weber is the main force of group sales. The brand also includes three sub Gerry Weber EDITION, Gerry Weber Sport and G.W..

At present, Gerry Weber has opened about 1000 shops in more than 50 countries around the world, with its footprint in Switzerland, the United Arab Emirates, the United Kingdom and Russia. About 100 franchised stores are being opened each year.

Although Gerry Weber was the first to participate in CHIC in 2011, Monique Fischer, vice president of Gerry Weber International Sales Department, is confident of this year's exhibition.

"It is a good time for European brands such as GERRY WEBER to enter China," Gerry said. "Gerry Weber is trying to find suitable partners in China, especially those retailers who can fully understand the Gerry Weber licensing system, and expect them to open the Chinese market belonging to GERRY WEBER".

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Monique Fischer said that the Chinese market has great potential. Consumers here also have strong purchasing power. Nowadays, China is very open in fashion trend.

"We believe that European brands will definitely perform well in the Chinese market."

At present, China's middle class consumers have high demand for reasonably priced luxury goods and high-end brands. GERRY WEBER brand has not only good appearance design but also moderate price, which can provide Chinese consumers' needs precisely.

It is reported that Gerry Weber has opened some shops in China and has achieved certain market benefits.

Monique Fischer said that GERRY WEBER will be more successful in China.

In addition to Marc Cain and Gerry Weber two women's clothing brands, senior fashion men's wear Benvenuto, senior designer brand Schunk & Rosenfeld, Germany's high-end footwear brands, such as Gabor, Sioux, and Ara, will continue to participate in the exhibition.

It is reported that the German Pavilion will have a number of enterprises to hold a press conference, dinner and other activities, very active.

Italy and France exhibit outstanding style of leisure and fashion

During the CHIC period this year, the French Pavilion will continue to participate in the exhibition on the theme of "Paris For Ever". The area of this French Pavilion will expand to 1200 square meters.

Unlike France, this year's French Pavilion has received special attention from the French government in addition to the two famous exhibitions of Who 's Nest and Premiere Class and the support of the French women's wear Association.

According to the introduction, the French government has organized some excellent French enterprises to join the Paris For Ever exhibition group through UBIFRANCE, so as to encourage more French clothing brands to enter the Chinese market.

Similar to the French Pavilion, the Italy pavilion has increased the scale of exhibition this year, and the exhibition area has reached 1600 square meters.

In addition to displaying traditional men's wear, women's wear, casual wear and accessories, the highlight of this year's Italy Pavilion is the display of some boutique children's clothing brands, including Loredana, Mini Cooper, Le Bellissime brand of Loredana family's top children's clothing company in Italy, Mirtillo brand of Mirtillo of upscale children's clothing company, and Ferrari, GF, and brand of Mafrat of high-grade children's wear company.

According to reports, Loredana (Roland Dana family) set up a workshop for sewing children's clothing in the 50s of last century.

Loredana children's clothing is recognized as an example of family hand-made production with its valuable fabrics, creative design and childlike design and hand embroidery.

The Korean and Japanese exhibition companies are actively developing the Chinese market.

As a special partner of CHIC2011, the Korean Pavilion will hold 4 original fashion show shows and 1 Chinese Korean joint fashion shows at this exhibition.

According to the head of the organizers, the exhibition area of the South Korean exhibition organized by the Federation of Korean fiber industry will exceed 4000 square meters. At that time, there will be nearly 100 Korean local brands exhibiting, including the famous local companies in Korea.

According to the introduction, by virtue of excellent quality and fashionable design, the company won the first gold medal of the Korean fashion industry, which was awarded by the Korean government. This also made the cell grow into a fashion company with high reputation both at home and abroad.

Mr. Pu Chengzhe, chairman of the company, said that in the future, the cell will continue to pursue the promotion of the value of its own brand and enhance the image of the whole enterprise at the same time of successfully developing the high-end brand service of the ultimate goal of the fashion brand.

During the three years of 2007~2009, Japanese officials organized the Japanese clothing brand to participate in CHIC, and achieved good results.

After three years of participation and experience, the Japanese clothing brand tasted the sweetness of CHIC. In the coming of the new exhibition, Japan's famous media, Japan's Research Institute of textile industry, organized the clothing brand to CHIC again.

It is reported that Japan's research group is well-known media in Japan, has organized the Japanese Fashion Festival (IFF) and other activities, in the Japanese apparel industry has considerable appeal.

Hongkong and Taiwan exhibitors have a long time to participate in the exhibition and have a large number of brands.

The Hongkong Pavilion, organized by the Hongkong Trade Development Council, has begun to bond with CHIC since its first Expo in 1993, and has experienced the development and specialization of the exhibition.

The Hongkong Pavilion will continue to be the largest pavilion in the overseas Pavilion. It will cover an area of nearly 6000 square meters, displaying dozens of Hongkong brand clothing, accessories and fashion products, including Harry Porter, Hiroshima, Hauber, Moreline and many other famous brands.

In addition, according to the head of the organizers, dozens of enterprises in the Taiwan Pavilion also showed up at this year's exhibition.

The Taiwan Pavilion is still the top garment enterprise in Taiwan on the current CHIC, which is the same size as last year.

Full service brings market opportunities.

Compared with previous years, the independent exhibition of overseas brands is a highlight of CHIC2011. According to the introduction, the scale of independent exhibitors will account for 45% of the overseas exhibition area this year.

In the overseas exhibition area of CHIC2011, besides the major exhibitions, the audience will also see a boutique Street named "Style Signature".

Here, the organizers will focus on high-end boutique products from Europe and the United States, with fashion women's wear, fashion casual wear and accessories.

In order to improve the efficiency of this year's exhibition, CHIC2011 organizers will also invite domestic shopping malls managers and agents to join the exhibitors.

During the exhibition, the organizers will set up overseas service centers to provide plation and escort services to overseas buyers.

I believe that this CHIC will fully demonstrate China's huge business opportunities as the most growing consumer market.