See CHIC Brand Exhibitors Review The Exhibition Changes!

The return of major brands has paid more attention to serving audiences.

Many high-end brands in the market do not participate in the exhibition, and the professional audience of the exhibition will be less and less.

The intention of the exhibition is very important. Now most brands have turned the exhibition into a means of joining. I hope that the exhibition will become a fashion vane in the future, and the brand with genuine voice can participate in the market.

Xia Hua, President of Beijing Yiwen enterprise group, said in 2007.

"It should be said that these years, including well-known at home and abroad.

After years of development, some well-known brands in China already have enough agents, franchisees, and have a high reputation in the market, and the relationship with shopping malls has also stabilized. So, some brands began to ask themselves: is there any need to CHIC again?

"Although these mature brands seem to be perfect in every aspect, in fact, the competition in the clothing market is becoming more and more intense.

In addition, if your existing agents are qualified, can CHIC provide you with better services? We can find better agents and franchisees for you. "

Zeng Qi believes that the development mode of Chinese clothing brands is still mainly based on the recruitment of agents and franchisees. In the future, the development of multi brand brands should be developed. In this regard, professional clothing exhibitions can provide better services.

"Because there are too many disadvantages in acting as an agent, whether it's a small business or a big one.

Professional exhibitions can stand at a higher angle and guide domestic garment enterprises to grasp future business trends and provide them with more related services.

Sun Guowei, director of China World Trade Center Exhibition Department, said that CHIC is a big platform that can bring the latest fashion messages and best brands abroad to the exhibition. By communicating with these foreign brands, it will also help domestic brands.

Therefore, in recent years, some mature brands are returning to CHIC, which has truly become the vogue of the industry and vogue of fashion.

"We used to do exhibitions simply, all the services were mainly aimed at exhibitors, but later we found that the real gods are buyers and spectators. If they do not serve the buyers well, they will not be satisfied with exhibitors' service."

Ceng Qi said.

It is understood that in recent years, CHIC has enhanced its service to exhibitors, and is also constantly improving its organization and service for professional audiences.

"The invitation to exhibitors has also been getting smaller and smaller. It is not like advertising in the media before, and then waiting for exhibitors.

Now we are going out to make a roadshow in the professional market and key clothing consumption market, and cooperate with the local clothing association.

Ceng Qi said that after the end of the exhibition, the organizers will analyze the composition and source of the audience and find out the shortcomings and improve it in the coming year.

"In the past, more spectators came from East China, North China, Northeast China, Southern China and other regions, and the professional audiences in the northwest, southwest or central provinces were relatively few. Through analysis, we will improve in second years and increase the publicity and investment promotion in these areas."

Ceng Qi said.

Booth design is more reasonable and exhibitors are more rational.

Foreign exhibitors have done well in product image, exhibiting prominent subjects, each enterprise has its own characteristics, attracting products with its products, rather than sending out some information desperately like many domestic enterprises.

Zhou Shenghuan, deputy general manager of the French Ministry of foreign trade, said in 2007.

"In the first two years, the domestic clothing enterprises still one-sided pursuit of big, but we are also guiding enterprises not to unilaterally pursue large areas.

As long as the booth area can express your thoughts and your design, this is enough.

We are constantly persuading that the big booths are much less than before. We do not encourage the area and encourage more high-quality brands. "

Ceng Qi said the organizers did not hold the idea of selling the booth well.

"We hope that more brands will be presented to buyers.

Instead of just 100 thousand square meters of exhibition hall, there are only dozens of enterprises, such as auto show.

Zeng Qi believes that the size and the number of brands will be much smaller for the organizers, but this is not what CHIC is pursuing.

Loud noise has been deafening in the exhibition hall, and there is a clear requirement for the CHIC organizers in the pre exhibition notice that the exhibitors should control the volume of the sound equipment below 65 decibels.

People attending the exhibition will also find that the loudspeakers in recent years are much less than before, and most exhibitors also consciously control the volume.

"If the volume is too loud, we will have staff to persuade them to turn the volume down. The atmosphere needs everyone to create it. The organizers also stress that the on-site staff should find problems in time and communicate with the enterprises."

Ceng Qi said.

However, according to the reporter's understanding, the CHIC scene with a huge adult traffic volume, the volume of the noise generated by the noisy people actually exceeded 65 decibels, and the staff did not measure the volume with professional instruments at the scene.

"As long as we do not affect the business negotiations around the brand, we will not be particularly demanding.

But as long as there are complaints from the surrounding brands, we will definitely deal with them.

Ceng Qi said.

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The new pavilion allows all brands to be in a single plane.

At the CHIC exhibition, some booths are always a brand with few changes. They hope to give some opportunities to the brand new designer and fashion brand. If the exhibition has bright spots, it needs new ideas, and new brands will add fresh elements to the exhibition.

I hope that those new designer brands can take the initiative to seek opportunities, and also hope that the companies that specializes in products can be increased, and every year there will be new bright spots for professional viewers and brands to pay attention to.

Xia Hua, President of Beijing Yiwen enterprise group, said in 2007.

Before the new national exhibition was built, CHIC has been held at the national exhibition.

The size of the old exhibition hall has great restrictions on the participation of new brands and subdivision of categories.

At first, the exhibition of men's and women's wear was also staged in stages due to the limitation of the exhibition area, but it still couldn't satisfy the brand requirement completely.

Coupled with the fixed position of some old enterprises, new brands rarely have the opportunity to make appearances.

Every exhibitor hopes to get a good place in the exhibition, so that more people can see the brand and better display the brand image. After CHIC moved to the new national exhibition in 2008, this problem has been well solved.

"The new national exhibition is covered by the modern exhibition hall, and the supporting facilities in all aspects are quite perfect."

Ceng Qi said that the new national exhibition put all the brands on a single plane. The height of the exhibition hall and other aspects also took into account the needs of the exhibition. There were almost no pillars in the museum. This is very important for the brand with the main purpose of promoting brand image.

"Before the exhibition in the old country, men's wear has long occupied the first floor of No. 1 hall, and many women's clothes want to enter and enter. Now everyone is on a platform, and the area is enough. Men's clothing occupies a museum, and women's clothing occupies nearly two pavilions, which can fully reflect the development of different categories of Chinese clothing, including accessories.

Ceng Qi said.

In addition to CHIC, China International Trade Center also held some other industry exhibitions, such as international medical equipment exhibition, China International Modern Railway Equipment Exhibition and so on.

Ceng Qi said that compared with other industry exhibitions, CHIC mainly focuses on brand display, which is not only a platform for buyers and sellers to trade.

The medical exhibition is more likely to place orders, similar to foreign exhibitions, mainly ordering.

Because of the characteristics of the clothing industry, CHIC mainly focuses on recruiting agents and promoting brand image. Therefore, CHIC has concentrated on all kinds of resources of the clothing industry: Men's wear, women's wear, leisure, children's wear, ornaments and other major categories, including surface accessories and other upstream and downstream suppliers.

Ancillary services have been greatly improved.

The exhibition is very professional in organization. No matter attending or visiting, it is more professional and demanding for audience. Not professionals will not let you in.

When entering, there are few congestion, queuing and a large number of people filling in the form, even if they want to fill in the form quickly.

Zhou Shenghuan, deputy general manager of the French Ministry of foreign trade, said in 2007.

In the past few days, a large number of spectators queued up to enter the exhibition hall on the first day of the exhibition, which has been improved in recent years.

"The exhibition hall opens ahead of schedule, and the number of pre registered service stations has increased a lot.

We encourage viewers to pre register online so that the waiting time can be reduced.

As long as we do all these work ahead of time, we will soon be able to enter the exhibition hall.

Ceng Qi said.

In terms of catering, Zeng Qi said that the number of restaurants in the exhibition hall will increase this year. Besides expanding the dining area, it will also attract some good catering companies to enter, such as Subway, Starbucks and so on.

"Apart from two performing venues, there is also a fashion life Plaza in the E5 hall. There are restaurants, bars, and all kinds of activities."

Qiu Xin, manager of China World Trade Center exhibition service department, told reporters that the business in the surrounding areas of the exhibition hall has also been maturing. The European Plaza, which is next to the new national exhibition, has opened many high-end restaurants to meet the needs of different levels.

In terms of security, in 2008, because of the CHIC's first exhibition at the new national exhibition, there were some problems in various aspects. If there were security guards, half an hour before the closure, the exhibitors would be urged to leave.

"Security guards at that time were not very experienced. They felt it was very difficult to invite people out, so they caused complaints from exhibitors.

Security is also a priority, and we are constantly training them. "

According to Ceng Qi, in addition to attracting and inviting the audience, there is also a huge service team behind CHIC. Tourism agents, audience reception, security services and so on have specialized companies, nearly twenty companies.

"This is a very big project and I hope our service providers will improve with us."

Ceng Qi said.

There was once a fashion man who came back from the exhibition in Frankfurt, who was full of yearning to tell reporters: "in Frankfurt, it's free to take subway tickets with exhibition tickets."

Compared with the developed countries and cities, Zeng Qi indicated that their development is inseparable from the strong support of the local government.

"Because the exhibition is a comprehensive project, it requires a lot of cooperation, including pportation, safety, catering and accommodation. This is not something that the exhibition organizers or the pavilion can do alone."