A Brief History Of Jeans 100 Years Cowboy, Eternal Fashion

In the middle of nineteenth Century, Jeans The inventor Livy Strauss created the first "Levis". Jeans After the trademark, the United States and Britain have introduced other charismatic ones. Jeans wear Nowadays, brands have been popular in the US, Europe and the whole world. clothing Trend.

　　
    Jeans The father of Levis trademark. The logo is based on the golden tone. The dark blue triangle interacts with the sky blue diamond, with deep meaning, as if bringing people into the past. In 1853, gold mines were discovered in California, USA, and people rushed from all over the world to form gold rush. LeviStrauss, a Jewish young businessman in textile business, brainstorm Livy, selling hundreds of trousers to the gold rush site to sell canvas, which is surprisingly popular. The world's first canvas fabric overalls were born. In order to be practical, he used indigo blue twill and used his name "Levis" as a brand.

　　
But those who formally give the trousers "jeans" are attributed to the Hollywood stars from 1930s to 50s. They not only create tough, rough life sentiments, but also create jeans = the image of a romantic man. Roy Rodgers, who has the title of the cowboy king in the American movie world, shows the cowboy of the western United States most vividly. From then on, jeans went out of their tooling and became a fashionable modern fashion model, and became the representative of the American clothing culture in the middle of twentieth Century. The young people took the jeans he wore in the movie as the trendy costumes.

　　
U.S.A cowboy Brand -- Lee trademark. The logo is simple and clear, giving people more space to think. It is the Lee brand of H D Lee company, which was founded in 1889 by Henry David Lee of the United States. Its main contribution is to break the monopoly of men's monopoly Denim Wear. In 1949, women's jeans were launched and a trend of women wearing jeans was launched.

　　
In 1997, Lee's 23 gigantic Lee10IZ giant jeans, which was recorded in Guinness's record, was displayed in Beijing and Shanghai.