The Way Of "Appreciation" Of Chinese Clothing

The value chain has always been

Industry's "short board".

How to create higher value for Chinese clothing, achieve qualitative leap in brand building, and finally be able to stand tall and upright.

Lin Lin? With this question, the reporter interviewed the CPPCC members of the garment industry who attended the two sessions this year, asking them to upgrade the clothing industry, develop new cultural and creative industries, and cultivate Chinese national brand and challenge.

Big brands have their own views.

Wu Haiyan: new engine of creative industry will promote Garment Upgrading

"In textile industry

In the pformation of industries, the rise of creative culture industry will bring about improvement to traditional industries.

Wu Haiyan, a member of the CPPCC National Committee and vice president of the school of design, The China Academy of Art, expounded his views in an interview with reporters.

Wu Haiyan said that Premier Wen Jiabao emphasized in the government work report that we should vigorously develop the modern service industry. The national "12th Five-Year plan" put the cultural and creative industries into a very important position.

The textile and garment industry is at the end of the modern emerging industry. Many local governments are keen on developing the real estate industry. They do not attach much importance to the textile and garment industry, for example, the silk and linen textile industry is shrinking.

Textile and clothing have thousands of years of history, silk and hemp spread to today, it has its own reason.

Just how to improve.

To achieve dialogue with the world is a question that we need to consider seriously.

In fact, the creative industry is the best opportunity to promote and pform the traditional clothing industry.

In the past few years, we have carried out a road map of garment design. We can see that every node, such as design drawings and documents, can produce benefits.

Traditional clothing industry can only reflect value from spinning, weaving to terminal products, and creative industries can become commodities and achieve value in every node of the industrial chain.

Wu Haiyan said.

Wu Haiyan revealed that in order to practice creative industries, China should be promoted.

She and her partner set up an operation team of "Oriental silk country", aiming to explore the upgrading and pformation of traditional silk industry by using creative industries.

A number of silk garments and cultural products have been designed, and now they have entered the star rated hotels in Hangzhou for sale. "This is also the requirement put forward in the implementation of the government work report, and a new mode of combining hospital and enterprise to create new industries and upgrade traditional industries."

She said that in March this year, the Beijing international clothing and Accessories Fair will display the clothing design samples and cooperate with Taobao to promote the development of creative industries.

Wang Yongzheng: tailor-made, good handicrafts, culture and value

Talking about the pformation of enterprises and developing national costumes

At that time, Wang Yongzheng, chairman of the CPPCC National Committee and chairman of Tianjin Yongzheng garment making company, said that the brand must have technical content, otherwise it would be difficult to build a foothold in the world.

For example, Tianjin Yongzheng garment company has won the favor of international buyers relying on its strong independent brand.

"The price is fixed by ourselves, and the foreign orders look at our faces."

He said, "our brand is so dependent on technology support and brand influence.

Clothing is an art.

It's an artist.

The import and export of our garments are not affected by the exchange rate because our settlement is based on the exchange rate between the RMB and the US dollar.

At present, Yongzheng company has formed a virtuous circle.

Yongzheng group was founded in the 80s of last century. They successfully dressed the concept of international successful personas and the advanced tailor-made fashion that only members of the royal family, senior officials and all walks of life can enjoy in the developed countries such as Europe and the United States.

Yongzheng tailor shop has been praised as "China's first tailor shop" by domestic and foreign counterparts. It regularly carries out technical exchanges with experts from the world's top sewing experts, and has carried out long-term and close cooperation with famous international clothing brands, making the technology level of Yongzheng tailor shop always at the forefront of domestic counterparts.

Reporters found Wang Yongzheng wearing

Very well, Wang Yongzheng told reporters that this suit is made of high quality garments made of British imported fabrics and cut by hand by senior technicians of Yongzheng clothing.

It is understood that this suit in the domestic market to sell more than 10 thousand yuan.

"To export abroad, this suit will be sold for tens of thousands of dollars."

Wang Yongzheng said.

Compared with international famous brands, this is the organic unity of value and brand culture, and the power of brand is also here.

Jin Jianhua: domestic brand loyalty does not depend on selection.

Jin Jianhua, a member of the CPPCC National Committee and general manager of Shanghai Pei Luo Meng suit company, said in an interview with reporters that further promotion of Chinese traditional brands was one of the proposals he brought to the CPPCC session this year.

He believes that textile authorities should pay more attention to and support traditional Chinese brands.

Traditional clothing brands and handmade textiles are our valuable assets and important contents of intangible cultural heritage.

Attention should be paid to the protection of traditional brands.

"Brand is to be cultivated. Enterprises must have long-term development plans and goals, and pass them from generation to generation.

Now many of our enterprises are eager for quick success and instant benefits and become famous overnight.

Many French brands have a history of over 100 years, and their brands are built on the basis of a century old enterprise. "

Jin Jianhua said that to promote Chinese traditional brands, we should enhance the people's love and loyalty to Chinese brands.

Cultivating brand requires the understanding and support of the community and the public.

Jin Jianhua believed that the famous brand was not produced in the mind, but in the minds of people.

Therefore, clothing enterprises should concentrate their efforts on building brands and do something real.