International Designer And Brand Topic -- Loewe

Introduction of Luo Wei (Loewe) brand

LoeweLOGO

The logo of LOEWE is made up of 4 uppercase L.

Loewe brand archives

Luo Wei, also plated as Luo Yiwei.

English Name: Loewe

Country: Spain

Age of creation: 1846

Founder: Enrique Loewe Roessberg Enrique Roy Wei Rosberg

Product range: leather goods, women's wear, men's wear, perfume, men's perfume, glasses, etc.

All previous women's wear senior garment designers: Narciso Rodriguez, 1997 ~2003;

Jos e Enrique Selfa, 2003 ~2007;

Stuart Vevers, January 2008 ~ now

Group: LVMH

Luo Wei, also known as Loewe, is a major luxury brand in Spain.

Originally created by a group of Spanish craftsmen in 1846, the products include leather suitcase, leather bag, wallet, picture frame, cigarette case and so on.

It has more than 160 years of international famous leather brand.

The main products are all kinds of leather goods and high fashion.

It has been acquired by LVMH Group.

Loewe has always been famous for making top-grade leather products. Loewe's leather products have been influenced by the traditional styles of Arabs who took over early Spanish.

Its leather products and fashion accessories are exquisitely hand crafted and have a Mediterranean flavor of romance and elegance. 1905 is the year of glory for Loewe. It has been officially appointed as a licensed supplier of the Spanish royal family.

Thanks to the Spanish royal family's attention, Loewe customers are increasing day by day. So far, many royal members have made leather goods series specially to Loewe.

Loewe's introverted and elegant temperament set off the royal dignity, and Loewe became an indissoluble bond with adjectives such as nobility and luxury.

In 1872, Enrique Loewe Roessberg from Prussia joined the workshop and brought her rigorous production concept and advanced production technology into it, which really made the brand take the world-famous road.

It is worth mentioning that under the careful management of the fourth generation Enrique Loewe Lynch, from leather products to the fashion industry, today's famous designers Karl Lagerfeld, Giorgio Armani and Laura Biagiotte have served as the early designers of Enrique Lowe Lynch's fashion design.

Dedicated to the development of Loewe of high fashion series, in 1997, Narciso Rodriguez, an international fashion designer, was invited to be the design director of women's wear series.

The Cuban American designer is brilliant, and his achievements are highly valued by the international fashion industry.

Luo Wei (Loewe), with a consistently high standard of production technology, plays the same role in the design and manufacture of glasses. The clear and elegant "Loewe" engraving is visible on the front of the mirror heads of all kinds of mirrors. At the end of the mirror, the unique leather of Luo Wei (Loewe) is added to increase the comfort of the wearer. In addition, the unique symbol of Loewe is faintly visible on the screws of the frames and glasses, so the degree of refinement can be seen.

Brand style:

LOEWE has always insisted on the Spanish style, is a complete return to the artistic expression of Spanish art, will also bring into the contemporary art of fashion atmosphere, in recent years, LOEWE will also merge the popular spirit of street fashion, and pform it into a fashionable element belonging to LOEWE's wonderful and changeable fashion. It presents another female graceful and handsome appearance, combining the aesthetic feeling of classical art and the modern popular index, showing the personal charm.

Loewe brand story:

The history of Loewe brand has spanned over two centuries. It is not easy to maintain prestige and win international and royal esteem during this period.

Since nineteenth Century, Luo Yiwei has become the leading brand in Spain. Its famous leather products and fashion accessories are handy and exquisite, with a Mediterranean flavor of romance and elegance, which has won the recognition of the world.

The birthplace of Loewe is in Italy's neighboring Spain, but the founder is German youth Enrique Loewe Roessberg.

Loewe founder Enrique Rogwe Rosberg (EnriqueLoewe Roessberg) was born in Germany in 1844.

In 1872, Mr. Luo Wei, 28 years old, came to Madrid, Spain. With many years of experience in leather making, he first joined the leather workshop made by a group of Spanish leather technicians. He mainly made leather leather boxes, photo frames, leather bags, leather bags, tobacco boxes, and other delicate leather products. At that time, the Madrid people were fascinated by the design of all luxury goods, and leather products were flourished. So this workshop made a mark in the Spanish aristocratic circles, and had many distinguished guests at home and abroad, and even attracted the European rich.

In 1894, as the other two partners of the leather workshop left one after another, Enrique Loewe Roessberg became the sole boss of the workshop. At that time, Roy Wei set up a headquarters in Calle and Principe in commerce and culture and art in Madrid.

The Loewe brand was also formally established.

In 1846, Enrique Loewe Roessberg opened the first Loewe leather store in Madrid's most prosperous business district, which soon became Madrid's most luxurious and most famous leather goods store. Rowe Loewe subsequently opened stores in Spain.

In 1905, Luo Yi Wei was a rare year in history. It won the honor of "Purveyor to the Hohsehold" bestowed by the Spanish royal family. She wrote a brilliant page for Luo Yiwei and established her detached position.

According to the documents provided by the royal family, Aifonso Xlll, which was custom-made by the kings, included: the red leather case with pure silver and ivory, the leather paper tray, the waste carton, the watch box, the jewellery box made of Morocco leather, the leather folder, the various handbags, and the desk products made of various precious leather.

At that time, the royal family and the upper class opened the car, so the king ordered a leather seat made of leather made by Luo Wei Wei. Because of the royalty's attention to the growing number of customers, many royal members made a series of leather articles to Luo Yiwei.

Stepping into the twentieth Century, Luo Yiwei entered a new era. Apart from expanding its business scope, it opened two new stores in Barcelona, and added machinery and equipment in the workshop to step into a new era of industrialization.

After the Spanish Civil War, Enrique Rogwe Roscamp, the third generation of Enrique Loewe Knappe, is committed to developing Luo Yi Wei's fine traditions and expanding her product line.

Over the years, Luo Yi Wei has been adhering to tradition, skill and enthusiasm, giving out unique Spanish aristocratic style. He also pays great attention to the design and display of shop windows, and writes a new interpretation for the design concept of famous stores.

Roy's business has reached another peak, which is comparable to any famous product in the world.

In 60s, Luo Yi Wei, under the careful management of Enrique Rogwe Lynch, the fourth generation Enrique Loewe, attempted to step out of Spain and move towards the new mileage of internationalization.

In 1969, Roy Wei opened the first leather store in Old Bond Street, London.

Roy Wei gradually expanded its sales network to Europe, Southeast Asia and the United States.

Adhering to the traditional crafts of Roy Wei and the use of superior leather materials, Luo Yi Wei has created clever new fashions in the conflict of innovation and preservation of Spain's unique culture. Its distinctive high-quality leather products, high fashion, ornaments and perfume are all highly respected.

Loewe show

2009 spring and summer women's wear

2009 women's clothing in autumn and winter

2009 Men's clothing in autumn and winter

2010 spring and summer women's wear

2010 men's clothing in spring and summer

2010 men's clothing in autumn and winter

In the 2010 autumn and winter series, Loewe did not appear this year's hot collar style. Instead, it used more leather and suede materials to build a motorcycle jacket and a self-cultivation suit.

The color is mainly blue black, gray and three colors, and it will not be too dull.

2011 spring and summer women's wear

Paris, France, local time March 5th, Loewe released the 2011/2012 autumn winter dress series in Paris fashion week.

Loewe Poster

LOEWE 2009 spring and summer series of advertising blockbuster, still by Steven Klein palm mirror.

LOEWE designer Stuart Vevers invited Gwen Stefani as the New Goddess of muse.

At the same time, it launched a "Tiffany breakfast" fashion blockbuster with two popular male models Garrett Neff and Chad White.

Loewe handbag

Loewe Napa series handbags are non rigid lining, allowing users of handbags to feel the softness and elasticity of leather materials to the greatest extent.

The shape is simple and functional, and the design of the whole leather material is as simple as possible to reveal the skin evenly and polished.

These large areas of leather will fit the user's body over time.

The use of whole leather means minimal seams.

This is another factor that reduces the overall weight of handbags.

Napa is the softest and lightest leather material.

It is a famous Spanish traditional leather, from the lambs of the shade heights of Pyrenees in northern Spain.

In order to ensure the best quality of Napa leather, Loewe chooses the healthy and well bred calf at the right age.

These sheepskins were then polished with a unique manual polishing and then re polished with glass to combine the two processes to achieve a uniform thickness of 0.7 millimeters.

Not only the thickness of the entire leather must be exactly the same, but also the color must be uniform and flawless to ensure the perfect dyeing.

So only 5% very small pieces of leather that have been judged to be perfect can be accepted by Loewe experts.

Spain is the birthplace of Napa sheepskin. Its quality is world-famous while the best belongs to Loewe.

Initially, Loewe used only this soft leather to make garments.

This elastic, light and soft leather is almost the same as other textile materials in the hands of Loewe veteran craftsmen.

At the beginning of 80s, Loewe began an innovative attempt, and finally produced an unparalleled soft and glossy handbag with Napa.

The most brilliant color, the top quality Napa leather material on the absorption of dyeing, no other leather compared to it.

It absorbs dye completely and evenly. The finished product has a distinct color and no loss of color saturation during dyeing.

Loewe Napa series presents various unique colors, showing this unique feature.

These colors include: bright metallic color to mature elegant black, noble beige and ocean blue, and then have bright orange, Mei Zihong and bright purple.

Tassels and linings are contrasted with colors to emphasize saturation of pigment and attention to color details.

Non rigid lining handbags: Loewe Napa series handbags are non rigid lining, allowing users of handbags to feel the softness and elasticity of leather materials to the greatest extent.

The shape is simple and functional, and the design of the whole leather material is as simple as possible to reveal the skin evenly and polished.

These large areas of leather will fit the user's body over time.

The use of whole leather means minimal seams.

This is another factor that reduces the overall weight of handbags.

Zigzag sideline: cutting the leather with sawtooth scissors, leaving a special zigzag profile on the edge of the seam.

This kind of scissors is usually used by tailors to cut knitted fabrics. It can also be seen that Loewe's Napa is indeed as soft as textile fabric, and it also reminds us that it was originally from the Loewe garment series.