2011 Spring Dongguan Shoe Show, The Three Themes Of The Footwear Industry.

In March 14th, the government stimulated a series of policies to expand the domestic demand market and stabilize the national economy.

"Our goal is to make Dongguan shoe exhibition a best platform for business procurement, brand building, channel development, and leading the trend, helping shoe companies to catch an economic recovery express and sail to the next warm spring."

The director of the exhibition said so.

To meet this demand, and to help the industry to better grasp the content of the trend information, the latest product technology, retail and brand management, the exhibition has prepared four major activities: Exhibition of "shoe springs", "OEM business pformation and retail strategy", "global trend trend conference" and "fashion show".

These activities will focus on the theme of "brand, channel and fashion", and highlight the theme of "promoting brand promotion and helping channel development".

"Shoe's spring" products show shoe companies looking for new business opportunities

Hongkong star Fala Chen endorsed the "shoe spring" plan jointly organized by the Hongkong Trade Development Council and Hongkong Footwear Association, and was launched in May 2010.

The plan seeks to enhance interaction between young designers and shoe manufacturers in Hongkong, so that designers can have the opportunity to put innovative ideas into operation and enter the market by participating in large-scale fashion shows.

Not long ago, the new shoes made by the "shoe spring" project was exhibited in the "Hongkong international fashion collection" and was well received by the industry.

As the first appearance in the mainland, the exhibition will be displayed at the Dongguan shoe exhibition in April to show the latest design shoes of Hongkong designers.

These shoe models are made by senior shoe factories in Hongkong. They not only show the designers' innovative ideas, but also give consideration to practicality and commerciality. They have great investment potential.

At the appointed time, the buyer can communicate with the person in charge of the designer and shoe maker at the scene, looking for new business opportunities for the original brand.

OEM business pformation and retail strategy

To find out the way to domestic enterprises

In recent years, more and more OEM enterprises (OEM) are interested in opening up the domestic market and pferring retail business, but have encountered many difficulties.

Can the successful retail brand case be copied directly? How should we start the business with the idea? What are the requirements for the domestic sales and retail business development?

Those who are interested in launching their own brands and developing the domestic market must face the difficult problem they are still looking for.

For this reason, the organizers specially invited Wu Weihong, a senior brand and retail consultant, to hold a seminar on "OEM manufacturers' pformation and retail strategy".

Wu Weihong has been serving domestic and international retail brands of clothing, sports, leisure and footwear for more than fifteen years. At the exhibition, he will share with the industry the way of retail pformation to provide support for the pformation of enterprises.

At the same time, in order to let manufacturers grasp the design of retail stores and effective display of goods, the organizers also prepared the "shoe cool" modern shoe store design session, invited experts to set up a demonstration shoe store at the exhibition site, explaining how to attract customers' attention from various aspects such as store decoration, lighting and display.

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Global Trend Conference

Help enterprises grasp the pulse of fashion

The global trend of Dongguan shoe show has been successfully held for two sessions. People attending the last exhibition should remember that in addition to the trend consultant WGSN who once again came to the exhibition, he also invited Y-Trends for the first time. The two held a number of conferences on hot topics such as fashion trend forecast, retail industry trend and footwear design.

This exhibition will continue to cooperate with WGSN and Y-Trends to bring the latest trend information in the world, provide accurate trend forecast, insight trend and market analysis.

WGSN, an internationally renowned fashion forecasting agency, specializes in providing online information collection, trend analysis and news services for fashion, fashion and retail businesses.

At this exhibition, WGSN's "global 2012 spring and summer trend forecast" will share the design of hot spring shoes in spring and summer 2012, and predict that apart from highlighting the deep seam joints, all kinds of new bandages will be added, and the style and taste of the design will be highlighted through decoration.

Y-Trends is an international renowned product design and fashion publishing agency from Holland, providing trend analysis and consulting services for fashion industry, working for Timberland, K-Swiss, and attending various trade fairs around the world.

Y-Trends is also the world's leading footwear exhibition - the official fashion trend publishing agency of Dusseldorf International Footwear Exhibition (GDS).

Y-trends will bring the "children's shoes series" of the spring and summer trend in 2012, and the "youth fashion series" in the 2012-2013 years and autumn and winter trends, and the exciting contents of "Chinese and foreign market differences - the economic development and fair trade concept of product type and product size / Footwear Industry".

Fashion shows are on the way.

The exhibition will also hold many fashion shows in the form of new products to show the latest popular footwear for men and women.

The whole performance will be carried out under the background of all closed theatrical stage and huge color screen. T fashion show brings a luxurious visual feast to the audience.

The perfect combination of the professional model's personal style and fashion shoes will also highlight the brand image of the exhibits more perfectly.

In addition, in order to let the industry understand the trend of Europe in advance and bring more international elements to the domestic footwear design and inspire creative inspiration, the exhibition will exclusively play the German GDS2011 spring fashion show live video, including the high-end classic, follow the trend, health shoes and comfortable shoes special, urban leisure and children's shoes special theme, etc., will expand the connotation of shoes exhibition from the scope and concept.