Roberto Tirelli Italy: Interpretation Of Fashion Trend Codes

Roberto Tirelli Italy

It's famous in Italy.

Studio, founded in the early 90s, it is

He has extensive experience in creation and rich individualism.

The company has helped many industry brands play an important role in the international arena.

A few years ago, Roberto Tirelli Italy set up an office in Shanghai, which also marked the crossing of the century.

The design studio will continue to deliver its popular password in China.

Reporter: why can Italy always predict more accurately?

?

Roberto Tirelli Italy: Italy

It's famous.

Feeling and creating fashion is a long historical tradition of Italy.

Italy can be predicted more accurately.

Rather, it is leading the trend.

。

Reporter: why do you set up your own office in Shanghai, China?

Roberto Tirelli Italy: first of all, China's market is very large. We want to understand the needs of the Chinese market and promote it through caring experience.

The trend.

At the same time, as China's

Capital, we can recruit all kinds of elements in the fashion trend of Shanghai. We hope to form our own things through thorough understanding.

In addition, many internationally renowned.

All of them have joined the Chinese market. We also want to take advantage of the experience and charm of our studio to occupy a place in the Chinese market.

Reporter: compared with other popular studios,

What are their advantages?

Roberto Tirelli Italy: we and many other international companies.

There is cooperation, clearer about the cycle of brand trends, and more accurately predicting the trend of fashion and leading the trend.

Reporter: what kind of culture are interested in China?

Roberto Tirelli Italy: we see that China is already a fashion country.

From the perspective of Europeans, we are interested not only in China, which is rich in current elements, but also in the culture accumulated in the long history of China.

Maybe there are many designers in China who advocate European and American pop culture, but we believe that fashion will be popular in China in the future.

Reporter: are there any new features of fashion trend culture nowadays?

Roberto Tirelli Italy: the trend of the past trend may be more consistent, for example, this year's popular short sleeves of this style must be the main brand design of all brands.

Today's trend is more diversified.

We can see that more brands have withdrawn from their own style of design trends and unique trends in the market.